Market Snapshot: Smartphones and Mobile Services

The mobile service market is experiencing the calm before the storm. This market snapshot analyzes how the already competitive mobile market will be even more competitive in the next five years.

Key Topics

  • Smartphone market share by brand
  • Retention and poaching efforts by service providers
  • Media activities that dominate smartphone usage
  • Mobile data consumption among consumers
  • Current usage of personal assistant applications on smartphones
  • The impact of loyalty programs on NPS scores


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