Market Snapshot: Insurance, Consumers, and Smart Home Solutions

The insurance market is highly fragmented - not one company controls more than one-fifth of the market. This market snapshot examines how even small players can make a big impact in this market with the right offerings and incentives.

Key Topics

  • Ownership of consumer familiarity with insurance policies and cost
  • The role of big data and smart devices that provide value to insurers
  • Smart home product features with the biggest opportunities for insurance services
  • Key consumer segments for insurance companies looking to expand their smart home services
  • Consumer preferences among incentives from insurtech solutions

Parks Associates insurance research

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