4K: A New Era in Video Content

This whitepaper analyzes the current state of 4K for both consumers and the industry and its potential impact in hardware, content production, and video services.


Potential impact of 4K on TV replacement cycle

Current barriers to 4K adoption and strategies to boost consumer awareness and interest

Historical patterns of TV innovations and adoption

Content use cases for 4K video: live content, TV, films

Purchase intentions for flat-panel TV capabilities

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