Upcoming Webcasts - Connected CE Consumer and Market ResearchParks Associates features two upcoming Webcasts on connected CE topics - "Connected CE: Creating Product Differentiation for Connected Consumer Electronics," co-hosted with LEVEL Studios on July 28, and "Connected CE Consumer Tracker and Outlook" on August 4. Members of the media can apply for a Press Pass to one or both events through the form on this page. Please apply even if you are unable to attend - Parks Associates will send a PDF of the Webcast Presentations to all approved registrants. JUL 28 - Creating Product Differentiation for Connected Consumer ElectronicsThe Impact of Cloud Services and Improved On-Device Content Experiences In this webinar, Parks Associates will examine recent data describing usage of consoles, Blu-ray, connected TVs, smartphones and tablets, and outline some key drivers of purchases that help answer the question: How can I differentiate my product? This session is sponsored by LEVEL Studios, an agency that delivers integrated marketing and product development for brands like VIZIO, HP, Cisco and RIM. LEVEL will discuss how they have helped their clients differentiate by creating a deeper relationship between the product and customer, driving product adoption and loyalty. Specifically, LEVEL will address ways to leverage the cloud and optimize cross-device experiences to drive differentiation. Webcast Information
AUG 4 - Connected CE Consumer Tracker & OutlookInternet-connected consumer electronics such as game consoles, televisions, Blu-ray players, and digital video players stand to significantly alter the manner by which consumers enjoy entertainment content. This Webcast provides a state-of-the-market glimpse at the connected CE landscape, offering primary consumer data on current use of devices and examining the key technologies. Webcast Information
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