Event Information

Social gaming has exploded over the past few years and has become the most visible category of online games. For example, more than 200 million people play games on Facebook every month.

In this webcast, Parks Associates examines the current state of the social gaming industry and its business models. How are social gaming publishers monetizing their popular games? Are these companies at the mercy of social networks or are they capable of developing brand loyalty? Are open platform, free distribution, and low development costs creating low entry barrier to this market?