Advanced Advertising Metrics: A Market Assessment

This webcast provides a comprehensive market assessment of the advanced audience measurement industries with focus on digital video ad metrics. The topics addressed include:

  • Multiplatform video usage trends among key audience demographics
  • Competitor assessment of major U.S. digital video audience measurement firms
  • Current state of integrated TV and online video metric systems
  • Implications and recommendations for cross-media digital video audience measurement
     

Webcast Information

Who Heather Way, Research Analyst
When Apr 28, 2011 at 1:00pm
Length 75 minutes
Price $295.00
Purchase
Request a Press Pass | Press passes are available to qualified participants.
Client Service or Premier Member? Click here to Register
© 1998-2012 Parks Associates. All Rights Reserved. Created by eCrated