Webcast - Internet of Things: Smart Home Success through Bundled Services

The keys to success and factors that give companies a competitive edge in the smart home market

Wednesday, April 23 » Complete the form on this page to download the webcast PDF.
Co-hosted by Verisure and Parks Associates


Verisure logo - Parks Associates IoT Webcast

Dick Seger
CEO and President

Orange - Parks Associates IoT Webcast

Alvaro Gallardo
Director, Smart Home Services and Assistance at Home, Orange

Panasonic - Parks Associates IoT Webcast

Takeshi Kubota
Managing Director
Panasonic Eco Solutions Europe

Moderated by Stuart Sikes, President, Parks Associates

Parks Associates research shows broad consumer interest in smart home services, with interest at 33-48% of all U.S. broadband households for smart home devices ranging from remote door locks to alarm detectors.

However, there is not a single, concise value proposition that emerges to sell the smart home. Instead, the smart home offers a variety of value propositions, as diverse as the Internet of Things, indicating this market will behave differently than any previous market.

This webcast addresses:

  • Strategies to monetize consumer demand, which is divided among safety, security, energy, and management packages.
  • The variety of value propositions in the smart home.
  • The diffusion of connectivity across all smart home products and the benefits to consumers, manufacturers, and service providers.
  • Successful strategies that reconcile consumer aversion to service contracts with their enthusiasm for smart home systems: Parks Associates research shows the overwhelming majority of smart home consumers are likely to subscribe to a complementing, professional monitoring service provided the model and price points are correct.

Key Questions Addressed:

  1. What makes a company successful in the IoT/ smart home market?
  2. Which trends are driving the market and which will be most promising?
  3. What are the misconceptions surrounding this emerging new business?
  4. What are Panasonic’s and Orange’s competitive edge in this emerging industry?
  5. How are the speakers’ companies positioned in the exploding universe of IoT?
  6. What is the single most important factor for market success?


Dick Seger, CEO, Verisure

Dick Seger - Verisure - Parks Associates webcast

Dick Seger founded Securitas Direct - Verisure in Sweden 1988 within Security company Securitas AB and was appointed the Managing Director.

In line with the international expansion Mr Seger was 1997 appointed Divisional Manager of Securitas Direct - Verisure. In 2006, the year the company was spun off from Securitas AB and its share was listed at the Nasdaq OMX Stockholm Exchange, Dick Seger was appointed President and Chief Executive Officer.

It was taken private from the Stockholm Stock Exchange by an EQT-led group in 2008. Bain Capital LLC and Hellman & Friedman LLC bought the unit in 2011.

Securitas Direct - Verisure is a leading innovator and supplier of monitored home alarms and connected services for the Smart Home in Europe. The company has today 1.5 million customers in nine European and three Latin American countries who are served by 6,500 employees together with a large partner network.

Dick Seger holds a Master of Science from the Linköping University in Sweden and is born 1953.

Alvaro Gallardo, Director, Smart Home Services and Assistance at Home, Orange

Orange - Parks Associates webcast

Alvaro F. Gallardo is Director of the Convergence Direction at Orange Group, working on new areas of growth to foster the convergence value proposition. He is currently leading the Smart Home Services Program within his unit, supporting both Group entities and countries on the business strategy and go-to-market approach on both the Smart Home arena as well as the Assistance at Home (enhanced technical support). He joined Orange Group more than 7 years ago, developing different positions in Strategy and Marketing in Orange Spain, being involved in projects such as the integration and rebranding of all the operations in Spain. Prior to that, he spent several years in management consulting as well as several financial entities. Alvaro holds a degree in Economy by the Universidad de Salamanca and a MBA by the Instituto de Empresa Business School.

Takeshi Kubota, Managing Director, Panasonic Eco Solutions Europe

Panasonic - Parks Associates webcast

Takeshi Kubota is the Managing Director of Panasonic Eco Solutions Europe and Panasonic Eco Solutions Energy Management Europe. The company portfolio includes solar modules, energy recovering ventilation and storage batteries.

As a comprehensive electronics manufacturer, Panasonic is carrying out the development, manufacturing, sales and service activities for related business fields, in close cooperation with relevant Panasonic Group companies and business partners both in Japan and globally.

Panasonic has a strong background of sophisticated products and technology for smart home applications, such as fire alarm systems, smoke alarm sensors and motion sensors. The company is making Business Platform with strong partners on the European markets for comprehensive market research and R&D with the aim of connecting people, to connect products.

Mr Kubota was born in 1964 and graduated from Tenri University, Japan, with a Master of Science. He has been with Panasonic for 25 years.

Stuart Sikes, President, Parks Associates

Stuart Sikes - Parks Associates webcast

Stuart Sikes is the president of Parks Associates, a market research firm specializing in consumer adoption of technology products and services. Stuart and team assist clients around the world by predicting trends in consumer technologies and identifying evolving business models. The Parks Associates team serves the world’s leading semiconductor, software, consumer electronics, telecom equipment, and entertainment companies, providing them with industry analysis, consumer research, and go-to-market recommendations. Stuart’s recent industry presentations include the outlook for residential energy management, new business models for the connected home, and the evolution of new video services.

Stuart has served technology companies for over twenty years, designing technical service, software, and hardware solutions for companies ranging from global semiconductor manufacturers to one of the nation’s largest airlines. In his positions with companies including AT&T, NCR, OpenConnect Systems, and Intelligraphics, Stuart’s roles have included sales, product marketing, marketing communications, and executive management.

Stuart holds an MBA from SMU and a BA in economics from Vanderbilt University.

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