Leading with Data: Unlocking the Value of Connected Products

Ayla Networks - 2015 Webcast - Parks Associates

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Co-hosted by Ayla Networks and Parks Associates

This webcast discusses strategies for using the data generated by smart products to create operational efficiencies, brand differentiation, and new partnerships.

The massive amounts of data available from connected devices give companies in-depth knowledge of consumer behavior based on actual product usage. As more smart products enter the home, companies that can capture the value of that data generated by these devices will have a significant competitive advantage.

Data from connected devices create an unprecedented opportunity to optimize product performance and develop new revenue streams from value-added services, data-driven business models, cross-promotional partnerships, and targeted offers for related products

  • Keys to accelerating the value created by product data
  • Leading data analytics applications that drive operational excellence
  • Considerations for leveraging leading data analytics partners

Vish Pai, Product Manager, Cloud Services, Ayla Networks

Aditya Pendyala, Head of Products, mnubo

Moderator: Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates


Vish Pai, Product Manager, Cloud Services, Ayla Networks

Vish Pai - Ayla - Parks Associates webcast

Vish is responsible for platform strategy, roadmap, and product at Ayla Networks and brings years of experience defining, and building hi-tech products. Vish came from Amazon’s Lab126, where he was the senior software engineer for the Kindle e-Ink and Fire product lines. Prior to Lab126, in Qualcomm developed technologies for modem product line. Vish is currently pursuing his M.B.A. from U.C. Berkeley’s Haas School of Business, and has a M.S. in computer engineering from North Carolina State University.

Aditya Pendyala, Head of Products, mnubo

Aditay Pendyala - mnubo - Parks Associates webcast

Aditya is the co-founder and Head of Products at mnubo. He has over 10 years of experience in business and technical roles ranging from large corporations to innovative start-ups; he previously held roles in integration, marketing and product management. At mnubo, Adi leads the product and marketing strategy – he works very closely with IoT customers and partners to understand their value drivers, with the goal of building an industry-leading IoT analytics platform that caters to their needs. Adi is a IoT enthusiast and is focused on driving business outcomes through data analytics.


mnubo is an IoT Data Analytics company. Its purpose is to help extract business value from IoT sensor data by delivering advanced real-time insights, predictive analytics and IoT data science to enable smarter and richer IoT applications. mnubo offers a SaaS solution to connected object manufacturers and other IoT players to ingest, enrich and analyze their object data. mnubo’s services benefit customers across multiple verticals including consumer, enterprise and industrial markets. Over the past year, mnubo has seen over a 400% increase in the number of connected objects on its platform, and now counts customers across North America, Europe and Asia.

Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

Parks Associates - Tom Kerber

Tom leads Parks Associates research in the areas of home controls, energy management, and home networks. Tom authors numerous reports on energy management and home controls covering the evolution of technology, partnership opportunities, and new business models. Tom’s work at Parks Associates includes managing consumer surveys that track trends and market opportunities and enable insightful evidence-based forecasting for energy, security, and home controls. Tom speaks frequently at key industry events, and his views are sought out by national press organizations and publications.

Tom has done extensive consulting with electric utilities operating in a variety of regulator structures and numerous firms within the smart home ecosystem. Recent utility engagements include defining the home area network roadmap for a California IOU, updating the consumer engagement strategy for a traditional vertically integrated IOU, providing consumer and industry analysis to refine EE and DR programs for an IOU in a restructured market, and providing insights on the evolution of the connected home for a large Midwest IOU. Tom has also led projects for many Fortune 500 companies, helping clients refine smart home strategies, develop scenarios of the future of the smart home market, enhance product roadmaps, and refine specific product features.

Prior to working at Parks Associates, Tom worked as director of engineering and director of product management in multiple industries. Tom began his career in the U.S. Navy nuclear power program on submarines. He holds a Bachelor of Science degree from the U.S. Naval Academy in systems engineering and a master's in software engineering from the University of Texas.

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