Webcast - Partner or Compete: Utility Decisions on Home Energy Management

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Complimentary Webcast | Co-hosted by Lowe's and Parks AssociatesLowe's - Energy Management Research Webcast
February 4, 2014 | 1 p.m. CT (2 p.m. ET)

The market for home energy management (HEM) offerings is expanding, bringing in new players and more options to consumers. This webcast presents new research and strategies to transform energy solutions into mass-market offerings through bundling and partnership opportunities.

Consumer Realities and Market Conditions

Energy management as a stand-alone proposition has limited appeal. According to Parks Associates:

  • Nearly 40% of U.S. broadband households are interested in purchasing energy management products, but the overwhelming majority of households are interested in energy management as part of a broader offering of smart home solutions.
  • Only 1% of households are interested in energy management products exclusively.

To move into the mass market, companies must bundle their energy offerings with other connected home services. Solutions that offer protection of property and loved ones, the value proposition for home systems with the highest appeal, bundled with energy management will increase the adoption of both.

As this market takes shape, with security service providers, manufacturers, and retailers all converging in the connected home, the role of utilities is unclear. The traditional pilot approach to energy efficiency and demand response programs is failing to keep pace with the explosion of connected devices entering the home. The utility can choose to move with and get ahead of the market, or continue with utility programs and compete with products that have limited appeal.

Multiple factors impact utility strategies in designing and deploying new, more robust energy management offerings. This webcast analyzes the business and market conditions and consumer research that influence these decisions and lead to the best business and monetization strategies.

Mauro Dresti, Manager, New Program Development & Launch, Southern California Edison Co. (SCE)
Tom Kerber, Director, Research, Home Controls and Energy, Parks Associates
Kevin Meagher, VP and GM, Smart Home, Lowe’s


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