Support, Privacy, and IoT: Thoughts from CES® 2017

Thursday, February 9, 2017 | 1:00 P.M. CT

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This webcast reviews the relevant IoT trends and technologies revealed at CES® 2017, the support strategies emerging around these innovations, and tools to protect consumer privacy while leveraging data for proactive support.

CES highlighted a wealth of innovative technologies that may soon be integrated into modern connected lifestyles. As consumers embrace these technologies and the connected home ecosystem evolves, brands operating in the space must refocus their support strategies to maintain a competitive position in the market.

At CES, Parks Associates, along with IoT industry experts from across the globe, discussed the role of support in today’s hyper-connected home environment, the role of data in proactive support solutions, and how brands can provide effective support while minimizing the use of support resources.

Register for this webcast to learn:

- The role of support of today’s connected ecosystem, including warranty support and automated trigger events.
- Strategies for brands to offset the increasing cost burden of support.
- The competitive market advantages gained by device manufacturers when they extend their support services
- The importance of considering security and privacy in product development


Brad Russell, Research Analyst, Parks Associates

Brad Russell - Parks Associates

Brad Russell explores leading-edge issues in connected consumer electronics, smart home devices and platforms, IoT data privacy and security, and data-driven applications. He has a background in marketing communications, technology startups, and online media. Brad balances the art and science of market research to generate insights that lead to more astute business decision making and value-generating practices.

Brad received his BS degree in advertising and marketing from the University of Texas at Austin. He also earned MDiv and DMin degrees from two leading seminaries with concentrations in ethics and cross-cultural leadership.

INDUSTRY EXPERTISE: Connected Consumer Electronics, Smart Home Devices and Platforms, IoT Data Privacy and Security

Patrice Samuels, Senior Analyst, Parks Associates

Patrice Samuels - Parks Associates

Patrice Samuels studies digital home technical support services across global markets, with a focus on market trends, business models, and provider strategies. In addition to exploring events and disruptions in the technical support space, she examines pay-TV and broadband services in North America and Europe, digital media, and digital music services.

Patrice earned her MBA from Texas A&M University at College Station and BSc. in Psychology from the University of the West Indies in Kingston, Jamaica.

INDUSTRY EXPERTISE: Television Services, Broadband Services, Technical Support Services, International Markets, Digital Music

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