Director of Consumer Analytics - John Barrett

John Barrett

John Barrett

Director of Consumer Analytics

John Barrett currently analyzes digital media and international trends for Parks Associates and also heads the company’s consumer research team. He regularly advises companies from both the content and hardware industries on their digital media strategies and has authored dozens of industry reports.

He holds an MA in international economics from the Johns Hopkins University: School of Advanced International Studies (SAIS) and a BS in international affairs from Georgetown University.

Industry Expertise: International Research, Digital Media, Mobile TV, Social Media, User-generated Content, Web 2.0


@ParksData 26M+ US homes own a #smarthome device, an increase of 35% since the start of 2016: https://t.co/nfVbM22aFn #IoT https://t.co/zZoXIjseLR

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