Creating Smarter Energy and IoT Experiences for Consumers

Whisker Labs - 2016 Webcast - Parks Associates

Tuesday, May 2, 2017
11 a.m. CT / 9 a.m. PT

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Co-hosted by Parks Associates and Whisker Labs

This webcast examines how integrated energy management, by monitoring both smart and traditional devices, can drive revenue and enhance consumer value with data, analytics, and automation.

An integrated energy platform creates benefits for both users and providers, and consumers are willing to pay for these benefits—40-50% of U.S. broadband households find individual energy monitoring services appealing, and 50% of U.S. broadband households would pay more than $20 per month for a comprehensive smart home system that includes a broad range of features.

To succeed in this emerging consumer IoT market, energy providers and device makers must consider how to expand the management and monitoring capabilities of their solutions to include all leading use cases and enable integration with current devices in the home and broader smart home solutions.

In this webcast, speakers discuss new market trends and their potential to transform the consumer and household experience with energy. They examine leading energy monitoring and energy management use cases and solutions that provide in-depth insights into household energy usage and lead to new efficiencies and cost savings.

Attend this webcast to learn:

  • How high-resolution home energy monitoring transforms energy management and enables insights through core usage analysis and appliance fault detection and diagnostics
  • Solutions to integrate and aggregate connected devices, empowering intelligent algorithms that automate energy efficiency and comfort
  • Strategies to monitor, inform, and control devices to deliver significant consumer value through an integrated energy management platform

Amena Ali, Chief Revenue Officer, Whisker Labs

Tom Kerber, Director, IoT Strategy, Parks Associates

Bob Marshall, CEO, Whisker Labs



Amena Ali, Chief Revenue Officer, Whisker Labs

Amena Ali - Whisker Labs - Parks Associates IoT Energy Webcast

Amena Ali is chief revenue officer at Whisker Labs, a wholly owned subsidiary of Earth Networks, dedicated to bringing next generation home energy intelligence technologies to market. In this role, Amena oversees business development, product offerings and implementation, go-to-market initiatives and strategic partnerships for the business.

Amena joined the company in 2011 and previously served as CMO. Previously Amena was CMO at Arxan Technologies, and held senior executive level positions at Softek Storage Solutions, EMC Corporation, Legato Systems, OTG Software, and MCI. Amena also spent several years with Bain & Company, a global management consulting firm.

She holds a bachelor's degree from Wesleyan University and an MBA from Yale.

Tom Kerber, Director, IoT Strategy, Parks Associates

Parks Associates - Tom Kerber

Tom leads Parks Associates research in the areas of home controls, energy management, and home networks. Tom authors numerous reports on energy management and home controls covering the evolution of technology, partnership opportunities, and new business models. Tom’s work at Parks Associates includes managing consumer surveys that track trends and market opportunities and enable insightful evidence-based forecasting for energy, security, and home controls. Tom speaks frequently at key industry events, and his views are sought out by national press organizations and publications.

Tom has done extensive consulting with electric utilities operating in a variety of regulator structures and numerous firms within the smart home ecosystem. Recent utility engagements include defining the home area network roadmap for a California IOU, updating the consumer engagement strategy for a traditional vertically integrated IOU, providing consumer and industry analysis to refine EE and DR programs for an IOU in a restructured market, and providing insights on the evolution of the connected home for a large Midwest IOU. Tom has also led projects for many Fortune 500 companies, helping clients refine smart home strategies, develop scenarios of the future of the smart home market, enhance product roadmaps, and refine specific product features.

Prior to working at Parks Associates, Tom worked as director of engineering and director of product management in multiple industries. Tom began his career in the U.S. Navy nuclear power program on submarines. He holds a Bachelor of Science degree from the U.S. Naval Academy in systems engineering and a master's in software engineering from the University of Texas.

Bob Marshall, CEO, Whisker Labs

Bob Marshall - Whisker Labs CEO - Parks Associates free webcast

Robert (Bob) Marshall is CEO of Whisker Labs, a newly formed division of Earth Networks, dedicated to bringing next generation home energy intelligence technologies to market. Bob is also founder and CEO of Earth Networks, which operates the largest weather observation, lightning detection and greenhouse gas monitoring networks in the world, providing data to energy companies, NOAA, NWS and other global operations.

Bob is passionate about big data from weather and climate observations to complete home energy intelligence and IoT sensors and beyond. By developing groundbreaking technology to find ˜signals'” valuable, meaningful intelligence in this sea of big-data 'noise', Bob believes in improving and protecting people's lives and livelihoods, as well as delivering peace of mind and savings through whole home and comprehensive energy intelligence.

Prior to founding AWS and launching Earth Networks, Marshall served as a program manager and lead engineer at BBN, where he oversaw the development of several advanced military sensors, signal processing and networking programs. He has been twice-named to Washingtonian magazine's top 100 Tech Titans. Marshall is a cum laude graduate of the University of Maryland College of Engineering. In 2007, Marshall received the distinction of Outstanding Alumnus in Engineering and Information Technology for his contributions to the University and his professional and personal accomplishments.



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