A Survey of U.S. Electric Utilities and Consumer-Facing Programs measures the customer engagement and smart grid programs offered by energy utilities. The project identifies the growing role of utilities in the home energy management market. The focus of this research includes variable-rate plans, consumer response, and programs to reduce or shift energy consumption.
 

  • Timeline for U.S. energy utilities to offer variable-rate pricing structures
  • Utilities’ actions to engage subscribers and enhance the stickiness of their services in competitive markets
  • Technologies utilities are using to provide value-added services to consumers
  • Early successes utilities experienced with customer engagement programs

RATE STRUCTURES AND CONSUMER CHOICE

  • Current rate plans available
  • Billing options
  • Plans for future rate plan offerings

CONSUMER PROGRAMS TO SHIFT/SHAVE USAGE

  • Program types and effectiveness
  • Primary purpose of program
  • Demand response
  • Interval data

CONSUMER ENGAGEMENT, MARKETING, AND INFORMATION METHODS

  • Mobile web, mobile apps, social media
  • Strategic alliances
  • Role of connected CE and computers
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