This consumer research survey quantifies consumer actions regarding their energy usage, ownership and future plans for energy services and products, and relationship with their electric utility.

The project also measures the impact of factors such as CE ownership, deregulation, and bundling options on consumers' energy choices and preferences. Consumers have long associated energy services with their utility. This research provides a comprehensive overview of the strength of that association, opportunities for utilities to expand their offerings, and possibilities for other providers to siphon customers through bundles that include energy-related value-added services.

Ownership, Recent Purchases, and Intentions for Energy Products/Systems

HVAC
Programmable Thermostat
Energy Star Appliances
Electric Hot Water Heater
Automatic Sprinkler System
Home Controls for Lighting and Automation
Swimming Pool/Spa
Hybrid Autos
Electric Cars

Use of Home and Energy Services

Broadband, Pay-TV, and Mobile Services
Bundles
Heat or Air-conditioning (or both) Maintenance Contracts
Premise Security

Electric Utility and Equipment Services

Satisfaction with Current Electric Utility
Energy Program Types and Details
Presence of Smart Meter and other Electric Utility Services

Switching Service Providers

Electricity Providers
      Switching Activity among Consumer with Choice, including Reasons and Intentions to Switch
      Desire for Choice among Consumers in Regulated Areas
Broadband Service Provider
Professional Security Monitoring Provider

The Value of IP Services in Bundles

Ranking and Rating of various Energy and Security Services
Willingness to Pay
Preferred Providers and User Interfaces

CE Ownership

Laptops/Desktops
Smartphone
Smart TV
Tablet

Concept Testing

Video home monitoring
Home security and monitoring
Remote access control
Energy monitoring
Energy management, control, and convenience
Managing energy use to utility rates

© 1998-2018 Parks Associates. All Rights Reserved.