This research analyzes market demand and forecasts consumer response to new products and services in the home systems and security market.

The market for home systems and security is changing. New players like AT&T and Comcast are entering the market with IP-enabled equipment, and established players like ADT Security are deploying interactive services. New partnerships could combine the marketing muscle of major telephone and cable companies with the largest security service providers, while technologies such as low-cost wireless solutions are expanding home security and automation to the mass market. This research guides companies through these changes by analyzing market demand and forecasting consumer response to new products and services.

  • Demand for integrated systems that incorporate energy and home control features
  • Consumer ranking of security and broadband service providers
  • Current owners and customer satisfaction with IP-enabled security systems and equipment     
  • Willingness to pay monthly subscription fees for IP-enabled systems
  • Consumer willingness to purchase DIY IP-enabled equipment     
  • Response to offerings from new players like Comcast & AT&T
  • Ranking consumer demand for different kinds of equipment, features, and services
  • Consumer preferences for DIY vs. professional installation
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