This consumer research study analyzes consumer demand for smart home devices, connected entertainment, and tech support in Canadian broadband households.

The Internet of Things brings new capabilities to Canadian households, driving the continued increase in consumer spending on connected devices and entertainment options. These solutions create new revenue streams across a variety of market sectors, but a company’s success comes only with an understanding of the consumer demands and market factors driving adoption and usage.

This consumer research study surveys a large, statistically significant consumer sample of broadband households in Canada.

Entertainment, Content Distribution, & New Services

  • Changing TV habits resulting from OTT content, connected TVs, and mobile devices
  • Current status of cord-cutting
  • Opportunities to guide and monetize content discovery
  • Most appealing advanced TV service features
  • Strategies to attract and retain premium service subscribers

Smart Home, IoT, Energy Management Solutions

  • Experiences, expectations, and demand regarding home controls, security, home management services, and connected appliances
  • Business models that consumers most and least prefer
  • Consumer views on obsolescence, privacy, and security

Connected Devices and Support Services

  • Experiences, expectations, and future plans for technical support services
  • Consumer trends for network support beyond connected devices
  • Consumer experiences and expectations regarding connected device interfaces
  • Opportunities for support services in the smart home
     
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