Digital Video: Three Screens and Beyond is a consumer research study focused on adoption and ARPU for three-screen (TV/PC/cell phone) subscription video packages, including single-play services, bundled packages, and stand-alone, OTT services. The project also examines the market potential for music, gaming, photos, and information as three-screen value-added services, stand-alone services, and/or as part of a bundled package.
The foundation of this analysis is current use of PC and mobile phone video, identifying where, what, and why consumers currently watch video on these platforms, how often, and at what expense.
Current Use of Three-Screen Video Services
Video sources (iTunes, Hulu, etc.)
Content preferences for each platform
Viewing habits and reasons for watching:
Quantifying the Demand for Three-Screen Video Services
Likelihood of OTT services cannibalizing pay TV
Current use of Three-Screen Multimedia Services
Quantifying the Demand for Three-Screen Multimedia Services
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