This project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, how much (if anything) to pay, and on what platforms to access their content.
It aims to discover which options consumers consider first when looking for content, what factors trigger an immediate purchase versus a delay in viewing, how quickly DVDs and Blu-ray will give way to electronic formats, and the extent to which OTT providers will displace pay-TV services and VOD offerings.
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Discovery, evaluation, and selection of content
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Consumer consumption of and preferences for content, platforms, features, business models, and providers
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Market demand for CE that work with and leverage digital media
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Growth and trends for the online entertainment service ecosystem
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Consumer demand for product features that leverage digital media and cloud services
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Adoption patterns for cloud media products and services
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Emerging business models for personal cloud solutions and services
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The impact of digital media on the market for packaged media (e.g., DVDs, Blu-ray)
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The role of new media platforms (tablets, mobile phones) in video consumption
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Adoption and usage patterns for social media as related to video consumption
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Interest in complementary, “second-screen” services and features
This Research Benefits...
Digital media companies
Studios, broadcasters, and content providers
Pay-TV and broadband operators
OTT service providers
Online portals and social networks
Metadata, EPG/UI, and search and recommendation solution providers
Content management, CDN, and security technology vendors
Consumer electronics makers
Cloud service companies
Value of Video: Shifting Consumer Dollars
Value of Video: Shifting Consumer Dollars analyzes the impact of alternative video platforms and distribution methods on consumption patterns and traditional pay-TV services. It identifies the service and content combinations consumers are seeking in light of these changes and the ways consumers want tablets, mobile phones, and laptops to complement their video consumption habits.
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- TV Everywhere: Growth, Solutions, and Strategies (Second Edition) - North America
This report examines the development of TV Everywhere services in North America. It illustrates the growth in the availability of services to consumers due to an increase in the number of operator deployments. It includes an analysis of current operator strategies and emerging technological solutions. The report also forecasts the growth of operator offerings throughout North America as well as the implications of current TV Everywhere trends.
“The speed and complexity of the TV Everywhere deployments in North America over the past two years have been amazing,” said Brett Sappington, Director of Research. “Cable, telco, and satellite operators have moved quickly to counter the threat of online video and to stake their claim as the top providers of consumer video services. While these services were implemented with the objective of improving customer retention, strategies are now shifting to alternative business models. The next year will be crucial as operators refine their priorities and offerings.”
- TV Everywhere: Growth, Solutions, and Strategies (Second Edition) - Europe and Asia-Pacific
This report examines the development of TV Everywhere / multiscreen services in Western Europe, Eastern Europe, and the Asia/Pacific region. With details on over 60 different multiscreen service offerings, the report describes the growth in service availability, issues related to awareness and business models, an analysis of current operator strategies, positions of alternatives and competitors, and trends in multiscreen technologies. The report also forecasts the growth of multiscreen services and the future of TV Everywhere.
“Multiscreen services have seen amazing growth over the past year in Europe and Asia,” said Brett Sappington, director, research, Parks Associates. “Motivated by consumer consumption trends and competitive forces, pay-TV providers are positioning themselves to be players in video services on any screen. Tomorrow’s winners in TV Everywhere will be the companies that discover the right mix of business model, content availability, and quality experience.”
- Television Services: Global Outlook (Third Edition)
This report analyzes global markets for consumer TV services around the world, including terrestrial, cable, satellite/DTH, and IPTV services. It examines service provider activities and trends in developed and emerging regions, competitive positioning, and changing regulations. The report includes forces that impact current offerings, including OTT video services, multiscreen services, VOD, and many others. The report also includes global forecasts for television services through 2016.
“Economic, technological, and competitive forces have impacted the television services market like never before,“ said Brett Sappington, director, research, Parks Associates. “While developed markets in North America and Western Europe are pushing advanced TV services to stave off competition and loss of subscribers, emerging markets in Latin America, Eastern Europe, and Asia are seeing high levels of pay-TV growth. Several trends are becoming evident across markets. New opportunities are available to those service and solution providers who know how to find and leverage them.”
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