This project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, how much (if anything) to pay, and on what platforms to access their content.

It aims to discover which options consumers consider first when looking for content, what factors trigger an immediate purchase versus a delay in viewing, how quickly DVDs and Blu-ray will give way to electronic formats, and the extent to which OTT providers will displace pay-TV services and VOD offerings.

  • Discovery, evaluation, and selection of content
  • Consumer consumption of and preferences for content, platforms, features, business models, and providers
  • Market demand for CE that work with and leverage digital media
  • Growth and trends for the online entertainment service ecosystem
  • Consumer demand for product features that leverage digital media and cloud services
  • Adoption patterns for cloud media products and services
  • Emerging business models for personal cloud solutions and services
  • The impact of digital media on the market for packaged media (e.g., DVDs, Blu-ray)
  • The role of new media platforms (tablets, mobile phones) in video consumption
  • Adoption and usage patterns for social media as related to video consumption
  • Interest in complementary, “second-screen” services and features

This Research Benefits...

Digital media companies
Studios, broadcasters, and content providers
Pay-TV and broadband operators
OTT service providers
Online portals and social networks
Metadata, EPG/UI, and search and recommendation solution providers
Content management, CDN, and security technology vendors
Consumer electronics makers
Cloud service companies

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