This research study reveals and assesses the lifetime value of customers from a mobile operator perspec­tive and identifies key mobile app user segments.

The research also analyzes how content and apps influence consumer choices of devices, how the major OS platforms and their respective content ecosystem drive mobile usage, and how app developers and content distributors can benefit from the app boom.

View the 360 Table of Contents.

  • Consumer usage of mobile voice and data services
  • Consumer adoption of innovative data plans
  • Adoption of mobile devices, including smartphones and tablets
  • The role of the major OS platforms and their respective content ecosystems in driving mobile usage
  • Implications of the app boom for all players in the mobile ecosystem
  • The early market for wearable computing

Parks Associates Mobile Research

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