This research study reveals and assesses the lifetime value of customers from a mobile operator perspective and identifies key mobile app user segments.
The research also analyzes how content and apps influence consumer choices of devices, how the major OS platforms and their respective content ecosystem drive mobile usage, and how app developers and content distributors can benefit from the app boom.
View the 360 Table of Contents.
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Consumer usage of mobile voice and data services
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Consumer adoption of innovative data plans
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Adoption of mobile devices, including smartphones and tablets
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The role of the major OS platforms and their respective content ecosystems in driving mobile usage
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Implications of the app boom for all players in the mobile ecosystem
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The early market for wearable computing
360 View: CE Adoption & Trends
This 360 View tracks adoption of CE devices and analyzes purchasing patterns, sources of shopping information, and demographic and lifestyle data. It explores the adoption, usage, and preferences of connected CE devices as well as media and content viewed by device. It covers more than 20 different entertainment and computing devices.
This project tracks key adoption and usage trends for CE devices as well as the emergence and potential of new products. It quantifies the features and functionality that today’s consumers are seeking in CE.
View the 360 Table of Contents.
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Untapped Consumer Opportunities for Mobile Services
Untapped Consumer Opportunities for Mobile Services examines consumer demand for new mobile activities for on-the-go entertainment, communication, and commerce. It also highlights revenue opportunities for the variety of industry players rushing into this growing market, seeking to provide consumers with branded consumer experiences.
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- Smartphone: King of Convergence (Third Edition)
This report updates Parks Associates’ smartphone research using the latest market data and consumer survey results. Topics covered include smartphone sales and market shares, feature trends, new mobile applications and services, and smartphone adoption among enterprise customers and consumers. The report concludes with a five-year forecast of smartphone unit sales and smartphone users.
- Mobile Broadband: Beyond the Cell Phone
This report explores the status of the mobile broadband market in the U.S. and studies the challenges of expanding mobile broadband connectivity beyond the cell phone. It also analyzes current business models and proposes alternatives based on specific needs of non-phone device users. The report provides market forecasts for mobile broadband adoption and unit sales through 2013, including smartphones, cameras, ebook readers, portable media players, and netbooks.
“Embedding mobile broadband connectivity into non-phone devices such as cameras, media players, and netbooks will create new revenue opportunities for carriers, CE manufacturers, media companies, and advertisers,” said Parks Associates. “To successfully penetrate the mainstream consumer market, however, these companies must work in tandem to create services and devices that are affordable, entertaining, and simple to use.”
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