This 360 View examines consumer needs in managing chronic conditions, reducing health risks through wellness and fitness activities, and helping aging parents live safely and independently at home.

It reveals the adoption of healthcare technologies, consumer use of services by brands, and the strategies to strengthen user engagement.

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  • Health self-assessment, including chronic conditions
  • Current health services, insurance, and relationship with physician
  • Consumer attitudes and motivational factors towards health and wellness lifestyle
  • Digital technology adoption, ownership, and use of tracking tools and apps
  • Ownership of home health devices, including self-monitoring devices
  • Use of fitness tracking devices, apps, or web portals for exercise and fitness
  • Consumer engagement with services designed to drive positive changes
  • Size of elderly population, living conditions, and adoption/usage of aging-in-place solutions
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