360 View: Digital Media & Connected Consumers analyzes trends in video consumption by platform and source. It segments consumers based on their consumption habits and identifies changes in their consumption habits over the last four years and changes in the relative size of each segment.

The analysis includes a detailed profile of each segment and their attitudes towards video consumption and identifies CE devices that influence video consumption habits. The research drills downs into three specific issues related to video consumption: the influence of household members on video purchase decisions, the importance of original programming, and mobile video.

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  • Trends driving the creation of original content and consumer habits and preferences in content consumption
  • Impact of original content on the consumption and brand perception of traditional and emerging content sources (e.g., HBO, Netflix, Amazon Instant Video)
  • Profiles of consumers based on subscription services, household spending, etc.
  • Comparisons among video subscribers by provider, including a breakout by pay-TV and OTT competitors
  • Demand and preferences for cloud services, user interfaces, and platforms, including music, gaming, storage, video, and online applications
  • Interest and willingness for personalized services and advertising
     
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