This research project provides insight into the new segmentation of young video consumers and an examination of their habits and spending, including attitudes and preferences. It measures the demand for new service features such as cloud DVRs and TV apps and analyzes the influence of original content on video service subscriptions.

The study evaluates the impact of broadband subscriptions on the selection of video provider and provides insight into new opportunities for video service providers.

View the 360 Table of Contents.

  • Consumer use and preferences for video services, including linear, VOD, and OTT video services
  • Consumer segmentation based on video platforms owned and used
  • Usage habits for linear TV, VOD, multiscreen, and content discovery
  • Profiles of young consumers and their attitudes toward video services
  • Comparisons among video subscribers by provider, including a breakout by pay-TV and OTT competitors
  • Consumer interest in cloud DVR, multiscreen services, OTT, and other video services/features
  • Use of TV-related apps and the impact on viewing habits
  • Impact of bundling on switching and subscriber retention
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