Industry
reports
incorporate elements of market knowledge: competition,
consumers, new and emerging technologies, and modes of
distribution.
Each report has two parts including
the Bottom Line or executive-level
summary and
theResource Book including consumer data and company profiles.
CONSUMER RESEARCH
Primary Research includes industry
or consumer surveys, focus groups, consumer interviews,
and/or industry executive briefings. Our syndicated
primary research is in the form of Multiclient studies,
allowing sponsors to share the expenses of primary
research and provide input and modifications to the
questionnaire.
Parks Associates
industry research covers a wide variety of
digital living technologies.
