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Figure 1-1 Comparison of Security Levels According to Installation Type
Figure 1-2 Housing Definitions
Figure 1-3 Forecast Model for the Residential Security Market
Figure 1-4 Total Established U.S. Households
Figure 1-5 Total Available Market for Residential Security Systems
Figure 1-6 Breakdown of U.S. Households by Type
Figure 1-7 Market Value of Primary Residence
Figure 1-8 2001 Security System Penetration by Category
Figure 1-9 Average Single-Family Home Value in Current Dollars vs.
Constant Inflation
Figure 1-10 Issues Affecting New Housing Starts vs. Existing Housing
Figure 1-11 Sources of Disaster
Figure 1-12 Forecast Data Sources
Figure 1-13 Parks Associates' Assumptions for the Security Industry's
Evolution
Figure 1-14 Forecast Drivers
Figure 1-15 The Basic Security System
Figure 1-16 Time Scenario for Return on Mass-Market Security
Figure 1-17 Security Product Evolution
Figure 1-18 Direct Marketing for Low-Price Security Systems
Figure 1-19 The Pros and Cons of Mass-Marketed Security Systems
Figure 1-20 Integration of Home Controls with Home Security
Figure 1-21 Inputs to Parks Associates' 2001 Housing Forecast
Figure 1-22 Total Established Single-Family Housing by Dollar Value
Figure 1-23 Percent of Home Builders that Offer Security Systems as
Standard or Optional
Figure 1-24 Dealer-Installed Penetration for Existing Single-Family Homes
Figure 1-25 Percent of Replacements Out of Security Controller Sales
Figure 1-26 Average End-User Price of a Security System
Figure 1-27 Monthly Monitoring Price by Company (2001)
Figure 1-28 Initial Sales of Security Systems by Category
Figure 1-29 Percent of Total Homes with Security Systems
Figure 1-30 Total Residential Security Revenues (in millions)
Figure 1-31 Number of U.S. Households Without a Security System
Figure 2-1 Total Established U.S. Households
Figure 2-2 Total Established Single-Family U.S. Homes by Home Value
(Percentage)
Figure 2-3 Number of Existing Homes Adding Dealer-Installed Security
Systems
Figure 2-4 Total Existing Single-Family U.S. Homes Adding Dealer-Installed
Security
Systems by Home Value (Percentage & Thousands)
Figure 2-5 Number of Homes Replacing Existing Security Systems
Figure 2-6 Percentage of Existing Homes Adding Dealer-Installed Security
Systems
Figure 2-7 Number of New U.S. Housing Starts
Figure 2-8 Total New-Start Single-Family U.S. Homes (Percentage)
Figure 2-9 Percentage of New Homes Adding Dealer-Installed Security
Systems
Figure 2-10 Number of New Homes Adding Dealer-Installed Security Systems
Figure 2-11 Total New-Home Starts Adding Dealer-Installed Security by Home
Value
Figure 2-12 Total Initial Sales of Security Systems
Figure 2-13 Total Initial Sales of Security Systems by Category
Figure 2-14 Initial Dealer-Installed Sales to Single-Family Homes by Home
Value
Figure 2-15 Percentage of All Homes with Security Systems by Security
System Type
Figure 2-16 Number of Homes with DIY Security Systems
Figure 2-17 Penetration Rate for Dealer-Installed Security Systems
Figure 2-18 Total Single-Family Penetration for Dealer-Installed Security
by Home Value
Figure 2-19 Total Number of Homes with Dealer-Installed Security Systems
Figure 3-1 Average Security System Controller Price
Figure 3-2 Security System Controller Revenues
Figure 3-3 Average DIY Controller and Sensor Prices
Figure 3-4 DIY Sensor Prices by Home Value in Dollars
Figure 3-5 DIY Controller and Sensor Revenues
Figure 3-6 DIY Sensor Revenues by Home Value in Dollars
Figure 3-7 Average Dealer-Installed Controller and Sensor Prices
Figure 3-8 Regular Dealer-Installed Sensor Prices by Home Value in Dollars
Figure 3-9 Dealer-Installed Controller and Sensor Revenues
Figure 3-10 Regular Dealer-Installed Sensor Revenues by Home Value in
Dollars
Figure 3-11 Average ISSC Controller and Sensor Prices
Figure 3-12 ISSC Sensor Price by Home Value in Dollars
Figure 3-13 Total ISSC Revenues
Figure 3-14 ISSC Hardware Revenues by Home Value in Dollars
Figure 3-15 Average Monthly Monitoring Fees
Figure 3-16 Total Monitoring Revenues
Figure 3-17 Forecast of Total Monitored Revenues by Home Value in Dollars
Figure 3-18 Monitoring Revenues by Housing Category
Figure 3-19 Percentage of Monitoring Revenues by Type (DIY vs.
Dealer-Installed)
Figure 3-20 DIY Revenues by Category (Monitoring and Hardware Revenues) in
millions
Figure 3-21 Dealer-Installed Labor Revenues
Figure 3-22 Hardware, Labor, and Monitoring Revenues in Millions
Figure 3-23 Number of U.S. Households Without a Security System
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