Publish Date: APR 01
Purchase Report Online

1.0 Executive Summary
   1.1 Purpose of the Study
   1.2 The Home Networking Component Marketing Mix
      1.2.1 Consumers and the Marketing Mix
         1.2.1.1 After-Sales Service
      1.2.2 Technical Support and Continued Maintenance
      1.2.3 Ease of Installation
      1.2.4 Interoperability
      1.2.5 Reliability and Warranty Service
      1.2.6 Price
      1.2.7 Brand Name and Packaging
   1.3 Emerging Trends in the Traditional Retail Environment
      1.3.1 "E-Tailing" Is Just Another Word for Retail
      1.3.2 Distribution
      1.3.3 Advertising
      1.3.4 Interactive Kiosks
      1.3.5 Merchandising
         1.3.5.1 Interactive Displays and End-Caps
         1.3.5.2 Store Within a Store
         1.3.5.3 Traditional Merchandising and Shelf Schematics
   1.4 Manufacturing Trends
      1.4.1 Comprehensive Product Lines
      1.4.2 Modular Sales
      1.4.3 To Future-Proof or Not To Future-Proof
      1.4.4 Product Segmentation
      1.4.5 "Standards" and the Formation of Alliance Groups
         1.4.5.1 Standards and the Impact on Cost of Production
         1.4.5.2 Baseline Technology "Standards" and Distributed Value
            Value to OEM Partners
            Value to Service Providers
            Value to Retailers
   1.5 Who's Driving This Market - Retailers or Service Providers?
      1.5.1 Why Retailers are Uniquely Positioned for After-Sales Service and Support
      1.5.2 Additional Retail Advantages

2.0 Retail Overview
   2.1 Internet Home Alliance
      2.1.1 Background and Goals
      2.1.2 The Retail Challenges of the Internet Home Alliance
   2.2 Best Buy
      2.2.1 "No-New-Wires" Home Networking Component Product Assortment
      2.2.2 Promotions
      2.2.3 Merchandising
      2.2.4 Retail Branding
   2.3 CompUSA Inc.
      2.3.1 "No-New-Wires" Product Assortment
      2.3.2 Promotion
      2.3.3 Merchandising
      2.3.4 Retail Branding
   2.4 Circuit City Stores Inc.
      2.4.1 "No-New-Wires" Home Networking Component Product Assortment
      2.4.2 Promotion
      2.4.3 Merchandising
      2.4.4 Retail Branding
   2.5 RadioShack Corp.
   2.6 Sears, Roebuck & Co. Inc.
   2.7 OfficeMax
   2.8 Office Depot

3.0 Home Networking Component Manufacturers at Retail
   SONICblue Inc.
   3.1 SONICblue Inc. Overview
      3.1.1 Product Mix
      3.1.2 Sales Mix
      3.1.3 Distribution
      3.1.4 Corporate Strategy
         3.1.4.1 frontpath
         3.1.4.2 KB Interactive Gear
   D-Link
   3.2 D-Link Overview
      3.2.1 Product Marketing Strategy
      3.2.2 Distribution
      3.2.3 Entertainment as a Key Driver for Home Network Adoption
   Intel Corp.
   3.3 Intel Overview
      3.3.1 Distribution
      3.3.2 Activity in the Retail Space
   The Linksys Group Inc.
   3.4 Linksys Overview
      3.4.1 Product Marketing Strategy
         3.4.1.1 "Branding Within"
         3.4.1.2 Product Differentiation
      3.4.2 Distribution
      3.4.3 New Product Additions
      3.4.4 Entertainment as a Key Driver for Home Network Adoption
   NETGEAR Inc.
   3.5 NETGEAR Overview
      3.5.1 Product Strategy
      3.5.2 Activity in the Retail Space
      3.5.3 Distribution
      3.5.4 Entertainment as a Key Driver for Home Network Adoption
      3.5.5 Recent Product Announcements
   3Com Corporation
   3.6 3Com Overview
      3.6.1 Corporate Strategy
      3.6.2 Product Strategy
      3.6.3 Recent Product Announcements
   Compaq Computer Corporation
   3.7 Compaq Overview
      3.7.1 Corporate Strategy
      3.7.2 Product Strategy
      3.7.3 Distribution
   Inari
   3.8 Inari Overview
      3.8.1 Corporate Strategy
      3.8.2 Product Strategy
      3.8.3 Recent Announcements
   2Wire Inc.
   3.9 2Wire Overview
      3.9.1 Product Strategy
      3.9.2 Distribution
   Proxim Inc.
   3.10 Proxim Overview
      3.10.1 Product Strategy
      3.10.2 Distribution

4.0 Baseline Technology Standards in Retail Products
   4.1 HomeRF Working Group (HRFWG)
      4.1.1 Goals and Philosophy
      4.1.2 Recent Successes
      4.1.3 Roll-Out Strategy
   4.2 Wireless Ethernet Compatibility Alliance (WECA)
      4.2.1 Goals & Philosophy
      4.2.2 Recent Successes
      4.2.3 Roll-out Strategy
      4.2.4 Available Products
   4.3 Home Phoneline Networking Association (HomePNA)
      4.3.1 Goals and Philosophy
      4.3.2 Recent Successes
      4.3.3 Roll-out Strategy
      4.3.4 Available Products

Figures in Section 1.0
Home Networking Component Marketing Mix
Importance of After-Sales Service During a Purchase Decision to Install a Home Network
Importance of Professional Installation, Maintenance, and Service Available Upon Request During the Purchase Decision of a Home Computer Network
Importance of a "Do-It-Yourself" Option During the Purchase Decision of a Home Computer Network
Figure 1-5 Importance of Compatibility and Interoperability with Existing or Other Computer Networking Products During the Purchase Decision of a Home Computer Network
Figure 1-6 Importance of the Reliability of the Product During the Purchase Decision of a Home Computer Network
Figure 1-7 Importance of Price of Required Hardware/Software During the Purchase Decision for a Home Computer Network
Figure 1-8 Barriers to Network Adoption
Figure 1-9 Likelihood of Network Adoption
Figure 1-10 Growth of PC Network Penetration
Figure 1-11 A Comparison in Network Node Prices Among Three Options
Figure 1-12 Current Relative Market Potential for HomeRF, Wi-Fi, and HomePNA
Figure 1-13 Channel Presence for Average Number of Home Networking Components Shipped
Figure 1-14 Home Networking Component Manufacturers Investigating Options for Interactive Kiosks within Retail Locations
Figure 1-15 RadioShack: "Store-In-a-Store" Advantages
Figure 1-16 Shelf Space Allotted per Vendor of Networking Components
Figure 1-17 Development of Comprehensive Home Networking Product Lines
Figure 1-18 Entertainment Peripherals as a Driver for Home Networks
Figure 1-19 Manufacturers of HomeRF SWAP Technology and 802.11b High Rate Supported Products
Figure 1-20 Defining Characteristics of FHSS v. DSSS Technology
Figure 1-21 "Standards" Impact on the Cost of Production
Figure 1-22
Figure 1-23 Retail Service Model: Extended Services Available
Figure 1-24 Types of Companies Best Positioned to Install, Configure, and/or Service the Home Network
Figure 1-25 Characteristics of a Retail Driven Market Versus a Service Provider Driven Market

Figures in Section 2.0
Figure 2-1 The Collaborative Opportunity of the Internet Home Alliance
Figure 2-2 "No-New-Wires" Networking Products at BestBuy
Figure 2-3 Shelf Schematic: BestBuy Networking Products
Figure 2-4 "No-New-Wires" Networking Products at CompUSA
Figure 2-5 Shelf Schematic: CompUSA Networking Products
Figure 2-6 "No-New-Wires" Networking Products at Circuit City
Figure 2-7 Shelf Schematic: Circuit City Networking Products
Figure 2-8 RadioShack Five-Year Plan
Figure 2-9 Sears: Recent Movements in the Technology Space
Figure 2-10 OfficeMax: Timeline of Technology Initiatives
Figure 2-11 Office Depot: Recent Movements

Figures in Section 3.0
Figure 3-1 SONICblue: Percentage of Home Networking Components Moved Per Distribution Channel
Figure 3-2 SONICblue Corporate Profile
Figure 3-3 D-Link: Percentage of Home Networking Components Moved Per Distribution Channel
Figure 3-4 Linksys: Percentage of Home Networking Components Moved Per Distribution Channel
Figure 3-5 NETGEAR: Percentage of Home Networking Components Moved Per Distribution Channel
Figure 3-6 3Com, Product and Applications Evolution

Figures in Section 4.0
Figure 4-1 HomeRF Retail Sales Mix
Figure 4-2 HomeRF Product Network
Figure 4-3 HomeRF Products Expected in the Near Future
Figure 4-4 Wi-Fi Certified Products
Figure 4-5 Drivers for Continued Design and Development for HomePNA Technology
Figure 4-6 HomePNA Product Network

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