Parks Associates Industry Report- Today's Home Network Owner, Desktop, Laptop, PC

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PRIMARY PERSPECTIVES: PROFILE OF TODAY'S HOME NETWORK OWNER
AN INDUSTRY REPORT FROM PARKS ASSOCIATES
By Parks Associates	Publish Date: April 03 Purchase Report Online
SYNOPSIS
Drawn from a survey of more than 10,700 U.S. Internet households, this report offers a detailed examination of the early home network adopter. Includes demographic characteristics such as age, annual household, income, presence of children in the home, and technology-specific characteristics such as desktop and laptop PC ownership, types of networking technology deployed, and primary network applications. Profile of Today's Home Network Owner "The number of U.S. households with PC-centric home networks has more than doubled between 200 and year-end 2002, from 4.5 million to 9.9 million. This growth has been brought on by aggressive marketing on the part of PC vendors and consumer electronics retailers, as well as a greater understanding among consumers as to the value of in-home connectivity." - Parks Associates Download the TOC PDF
CONTENTS
1.0 Executive Summary 2.0 Methodology 3.0 Ownership of PC-Centric Home Networks 3.1 PC-Centric versus Entertainment-Centric Home Networks 3.2 Clarifying PC-Centric Network Ownership 4.0 Demographic Profile of the Network Owner 4.1 Gender 4.2 Age 4.3 Presence of Children in the Home 4.4 Educational Level 4.5 Annual Household Income 4.6 Type of Primary Residence 4.7 Significance of the Demographic Shifts among Networked Households 5.0 Profile of PC-Centric Home Networks 5.1 Home Networking Technologies Currently Deployed 5.2 Source of Home Networking Equipment 5.3 PC & Home Network Ownership 5.4 Length of Time Networked 5.5 Devices Currently Connected to Home Networks 5.6 Motivators for Adoption 5.6.1 Sharing Internet Connection 5.6.2 Sharing Peripherals 5.6.3 Sharing Digital Music 5.6.4 Sharing Digital Video Content 5.6.5 Networking Digital Gaming Content 5.6.6 Using the PC as a PVR 5.6.7 Sharing Files 5.6.8 Comparison between Networking Motivators 6.0 Future Home Network Owners 6.1 Likelihood of Adoption 6.2 Technology Preferences 6.3 Familiarity with Various Networking Technologies 6.3.1 Phoneline Networking 6.3.2 Ethernet Technologies 6.3.3 Wireless Technologies 6.3.4 Powerline Technologies
FIGURES
Figures in Section 1.0 Penetration of Home Networks among U.S. Households Ownership of Home Networks among Internet Households The Evolution of Home Networks Distribution Channels for Home Network Solutions Devices Connected to Home Networks Comparison of Motivators for Network Adoption Figures in Section 3.0 Penetration of Home Networks among U.S. Households Internet Service among Internet Households Ownership of Home Networks among Internet Households Figures in Section 4.0 Gender of Home Network Owners Gender Comparison: Networked & Internet Households Age of Home Network Owners Age Comparison: Networked & Internet Households Age Comparison: 2001 & 2002 Network Owners Presence of Children in the Networked Home Comparison of Children in Home: Networked & Internet Households Presence of Children Comparison: 2001 & 2002 Networked Households Educational Level of Network Owners Education Comparisons: Networked & Internet HOH Education Comparisons: 2001 and 2002 Networked Households Annual Household Income of Network Owners Income Comparisons: Networked & Internet Households Income Comparisons: 2001 and 2002 Networked Households Type of Primary Residence among Network Owners Primary Residence Comparison: Networked & Internet Households Figures in Section 5.0 Home Networks & Type of Internet Service Source of Home Networking Equipment Breakdown of PCs in Networked Households Home Network Ownership & Number of PCs in Home Length of Time Networked: Narrowband Length of Time Networked: Broadband Percentage of Networks with Desktop PC Connected Percentage of Networks with Laptop PC Connected to Network Percentage of Networks with a PDA Connected to Network Percentage of Networks with Digital Camera Connected Percentage of Networks with Home Stereo Connected Percentage of Networks with TV Connected Type of Networking among Homes with TV or Stereo Connected Percentage of Networks with Printer Connected Percentage of Networks with Scanner Connected Overview of Devices Connected to Home Networks Importance of Internet Sharing in Purchasing a Home Network Internet Sharing & Number of Desktop PCs Internet Sharing & Age of HOH Importance of Internet Sharing & Children in Household Internet Sharing & Annual Household Income Importance of Peripheral Sharing in Purchase of a Home Network Peripheral Sharing & Number of Desktops per Home Peripheral Sharing & Age of HOH Peripheral Sharing & Children in Home Peripheral Sharing & Education of HOH Peripheral Sharing & Annual Income 5-21 Importance of Music Sharing in Decision to Purchase a Home Network Music Sharing & Age of HOH Music Sharing & Marital Status Importance of Video Sharing in Decision to Purchase a Home Network Video Sharing & Age of HOH Video Sharing & Marital Status Importance of Game Sharing in Decision to Purchase a Home Network Game Sharing & Desktop PC Ownership Game Sharing & Age of HOH Game Sharing & Marital Status Importance of Using the PC as a PVR in Decision to Purchase Network PC as PVR & Desktop PC Ownership PC as PVR & Age of HOH Importance of File Sharing in Decision to Purchase Network File Sharing & Number of Desktops per Home File Sharing & Presence of Children in Home Comparison of Motivators for Network Adoption Figures in Section 6.0 Likelihood of Network Adoption Breakdown of PC Ownership among Likely to Adopt Network Likelihood of Network Adoption & Children in Home: Narrowband Likelihood of Network Adoption & Children in Home: Broadband Likelihood of Network Adoption & Annual Income: Narrowband Likelihood of Network Adoption & Annual Income: Broadband Likelihood of Network Adoption & Collocation Likelihood of Network Adoption & Digital Music Storage Likelihood of Adoption & Frequency of Watching Internet Movies Technology Preferences among Those Likely to Adopt Home Networks Familiarity with Phoneline Networking Familiarity with Ethernet Networking Familiarity with Wireless Networking Technologies Familiarity with Powerline Networking Technologies
ATTRIBUTES
Authored by: Parks Associates Executive Editor: Tricia Parks Published by Parks Associates © March 2003 Parks Associates Dallas, Texas 75230 All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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