Parks Associates Report- US Mobile Markets, Forecasts, Profiles, Consumer Data

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U.S. MOBILE MARKET INTELLIGENCE
AN INDUSTRY REPORT FROM PARKS ASSOCIATES
By John Barrett, Director of Research	Publish Date: Aug 03 Purchase Report Online
SYNOPSIS
U.S. Mobile Market Intelligence is a desktop resource for crafting marketing strategies and presentations. It provides over 150 charts and tables with historical, financial, and forecasted market statistics as well as consumer survey results. It profiles 18 key industry players and offers analysis on local-number portability, Wi-Fi, Push-to-Talk, and wire-line cannibalization. “If you do business in the U.S. mobile phone industry, then this is a resource you need to understand what consumers want, who is providing it to them, which players are thriving and which players are struggling just to survive,” said John Barrett, Research Analyst for Parks Associates. “The market is extremely tough these days and there is tremendous uncertainty over the new phones, features, and services that are now available. U.S. Mobile Market Intelligence is a critical tool in crafting product, service, and marketing strategies in such a dynamic environment.” Download PDF version of this TOC.
CONTENTS
1.0 Notes on Methodology 1.1 Penetration vs. Population Breakdown 1.2 Financial and Operational Data 1.3 Relative Strength Formula^SM (RSF) 1.4 Consumer Surveys 2.0 Executive Summary/How to Use this Report 3.0 Mobile Phone Users 3.1 Mobile Phone Users 3.1.1 Mobile Phones: Age, Race, and Gender 3.1.2 Mobile Phones, Education, and Income 3.1.3 Mobile Phones and the Family 3.1.4 Mobile Phones and Geography 3.1.5 Mobile Phones and Housing 3.1.6 Mobile Phones: TV, Music and Movies 3.1.7 Mobile Phones and Gaming 3.1.8 Mobile Phones and Technology 3.2 Mobile America 3.2.1 Subscriber Population: Age, Income, and Education 3.2.2 Subscriber Population: Household Characteristics 3.3 New Subscribers 3.4 Mobile Data Services 3.4.1 Mobile Data Adoption Trends 3.4.2 Mobile Data Demographics 3.4.3 Interest in Mobile Data Services\| 3.4.4 Mobile Data Services and Pricing 4.0 The U.S. Mobile Phone Market 4.1 Historical Market Indicators and Forecasts 4.2 Overview 4.3 Subscribers 4.4 Revenues 4.5 Churn 4.6 Technologies 4.7 Expenditures 4.8 Future Outlook 5.0 Mobile Phone Operators 5.1 Quarterly Operator Comparisons 5.2 Verizon Wireless 5.2.1 Financials 5.2.2 Operational Performance and Forecasts 5.2.3 Overview 5.2.4 Mobile Data 5.2.5 Future Outlook 5.3 AT&T Wireless 5.3.1 Financials 5.3.2 Operational Performance and Forecasts 5.3.3 Overview 5.3.4 Mobile Data 5.3.5 Future Outlook 5.4 Cingular 5.4.1 Financials 5.4.2 Operational Performance and Forecasts 5.4.3 Overview 5.4.4 Mobile Data 5.4.5 Future Outlook 5.5 Sprint PCS 5.5.1 Financials 5.5.2 Operational Performance and Forecasts 5.5.3 Overview 5.5.4 Mobile Data 5.5.5 Future Outlook 5.6 Nextel 5.6.1 Financials 5.6.2 Operational Performance and Forecasts 5.6.3 Overview 5.6.4 Mobile Data 5.6.5 Future Outlook 5.7 T-Mobile 5.7.1 Financials 5.7.2 Operational Performance and Forecasts 5.7.3 Overview 5.7.4 Mobile Data 5.7.5 Future Outlook 6.0 Handsets 6.1 Historical Handset Sales and Forecasts 6.2 Overview 6.3 Mobile Phone Buyers 6.4 Handset Preferences 6.5 Handset Vendors 6.5.1 Nokia 6.5.2 Motorola 6.5.3 Samsung 6.5.4 Kyocera 6.5.5 LG 6.5.6 Sony Ericsson 6.5.7 Audiovox 6.5.8 Handspring 6.6 Hybrid PDA/Mobile Phone OS Providers 6.6.1 Danger 6.6.2 PalmSource 6.6.3 Microsoft 6.6.4 Symbian
FIGURES
Figures in Section 3.0 Subscribers, Data Users and Overall Population Mobile Phone Penetration by Gender Mobile Phone Penetration by Age Mobile Phone Penetration by Race Mobile Phone Penetration by Income Mobile Phone Penetration by Education Mobile Phone Penetration, Students vs. Non-Students Mobile Phone Penetration by Marital Status Mobile Phone Penetration by Adults in Household Mobile Phone Penetration by Children in Household Mobile Phone Penetration by Region Mobile Phone Penetration by State Mobile Phone Penetration by Housing Type Mobile Phone Penetration by Renters vs. Owners of Household Importance of Various Daily Activities for Mobile Phone Subscribers Mobile Phone Owners and TV Service at Home Mobile Phone Owners and Number of CDs Owned Mobile Phone Owners and Number of DVDs Owned Mobile Phones and Movies Mobile Phone Owners and Digital Music Use Mobile Phone Owners and Digital Music Usage Mobile Phone Owners and Gaming Consoles Mobile Phone Owners and Monthly Spending on Gaming Software Mobile Phone Owners and Technical Jargon Mobile Phone Owners and Technology Intimidation Mobile Phone Owners and Technology Anticipation Mobile Phone Owners and Technological Devices Mobile Phone Owners and Technology Trust Mobile Phone Owners and Technology Intimidation Mobile Phone Population Over Age 18 Mobile Phone Population by Education Mobile Phone Population by Annual Household Income Mobile Phone Population by Housing Type Mobile Phone Population, Renters vs. Owners Mobile Phone Population by Marital Status Mobile Phone Population by Children in Household Mobile Phone Population by Adults in Households Likely First-Time Adopters of Mobile Phone Service by Race Current Subscribers to Mobile Data Service Educational Level Among Mobile Data Service Subscribers Marital Status Among Mobile Data Service Subscribers Age of HOH Among Mobile Data Service Subscribers Annual Household Income Among Mobile Data Service Subscribers Number of Children at Home Among Mobile Data Service Subscribers Age Breakdown of Mobile Data Subscribers Annual Household Income of Mobile Data Subscribers Educational Level Among Mobile Data Subscribers Marital Status Among Mobile Data Subscribers Number of Children Among Mobile Data Subscribers Interest in Mobile Data Services Likelihood of Adopting Mobile Data Services Primary Reason Why Consumers are Not Interested in Mobile Data Likelihood of Adopting Mobile Data Services by Age Likelihood of Adopting Mobile Data Services by Income Likelihood of Adopting Mobile Data Services by Education Likelihood of Adopting Mobile Data Services by Marital Status Likelihood of Adopting Mobile Data Services by Number of Children Interest in Specific Mobile Data Services Content Desired by Mobile Phone Users Content Desired by Mobile Phone Users (continued) Interest Level in Select Remote Services Interest in Mobile Data Services by Pricing Structure Interest in Mobile Data Services by Package Types Interest in Mobile Data Services at Different Price Points Primary Use of Mobile Data Services Source of Payment for Mobile Data Services Figures in Section 4.0 Historical/Forecasted Market Indicators, 1998-2007 Operator Market Share (by Subscribers), 2002 Total Market Net Additions, 1998-2002 Percentages of Households with Common Electronic Devices, 2002 Market ARPU vs. MOU, 1998-2002 Historical ARPU Trends for High-End Operators, 1998-2002 Churn vs. Net Additions, 1999-2002 Subscribers by Technology, 1998-2002 Per Subscriber Costs and Margin by Operator, Year-end 2002 Per Subscriber Expense Breakdown by Operator, Year-end 2002 Average Operating Cost per Subscriber by Operator, 2000-2002 Overall Margin per Subscriber by Operator, 2000-2002 Market CAPEX by Operator, 1999-2002 Long-Term Debt by Operator, 2001-2002 Four-Quarter Average Net Addition Top Six Operators, Q1 01-Q1 03 Historical/Forecasted Net Additions and Market Penetration, 1994-2007 Historical/Forecasted Churn Rates, 1999-2007 Four-Quarter Average ARPU Top Six Operators, Q3 00-Q1 03 Historical/Forecasted ARPUs, 1999-2007 Total Market Service Revenues and Growth Rates, 1999-2007 Figures in Section 5.0 Quarterly Operator Comparisons, Q1 00 – Q1 03 Verizon Financial Performance, 1998-2002 Verizon Operational Performance and Forecasts, 1998-2007 Verizon vs. Overall Market Net Additions Q1 01-Q1 03 Verizon vs. Market Average Avg. Churn Q400-Q103 Verizon vs. Market ARPU Q3 00-Q1 03 Verizon Wireless, ARPU Breakdown Year-end 2002 Verizon Wireless, Expense Breakdown per Subscriber, 1998-2002 Verizon Wireless ARPU, 1998-2007 Verizon Wireless Churn, 1998-2007 A&T Wireless Financial Performance, 1998-2002 AT&T Wireless Operational Performance and Forecasts, 1998-2007 AT&T Wireless vs. Overall Market Net Additions Q1 01-Q1 03 AT&T Wireless vs. Market Average Churn Q4 00-Q1 03 AT&T Wireless, Expense per Subscriber Breakdown, 1998-2002 AT&T Wireless, ARPU Breakdown Year-end 2002 Cingular Wireless Financial Performance, 1999-2002 Cingular Operational Performance and Forecasts, 2000-2007 Quarterly Net Additions, by Operator Q3 02-Q1 03 AWS vs. Cingular, Four-Quarter Average Churn Q300-Q103 Cingular, Four-Quarter Average ARPU Q3 00-Q1 03 Cingular, ARPU Breakdown Year-end 2002 Cingular Operational Expenses, 2000 - 2001 Sprint Financial Performance, 1998-2002 Sprint PCS Operational Performance and Forecasts, 1998-2007 Sprint, Four Quarter Avg. Churn and Net Additions, Q3 00 – Q1 03 Sprint, Net Additions vs. Churn, Q4 00 – Q1 03 Sprint PCS Cost of Service and Equipment, 2000-2002 Sprint PCS ARPU Breakdown Year-end 2002 Nextel Financial Performance, 1998-2002 Nextel Operational Performance and Forecasts, 1998-2007 Net Additions by Operator, Q2 00 – Q1 03 Nextel Four-Quarter Avg. ARPU, Q3 00 – Q1 03 Nextel Four-Quarter Avg. Churn, Q4 00 – Q1 03 Nextel Expense Breakdown per Subscriber, 1998-2002 Nextel Cash Operating Margin, 1998-2002 Nextel ARPU Breakdown, 2002 T-Mobile Financial Performance, 1998-2002 T-Mobile Operational Performance and Forecasts, 1998-2007 T-Mobile Operational Metrics 1999 vs. 2000 T-Mobile Prepaid vs. Contract Subscribers, 1997-2002 T-Mobile Four-Quarter Avg. Net Additions vs. Market, Q1 01-Q1 03 T-Mobile Average ARPU, Q3 00-Q1 03 T-Mobile Expense Breakdown, 1999-2002 T-Mobile Operating Margin, 1998-2002 Figures in Section 6.0 Historical/Forecasted Handset Sales, 2000-2007 Handset Expenditure by Operator, 2000-2002 Likelihood of Buying a Mobile Phone by Gender Likelihood of Buying a Mobile Phone by Age Likely Mobile Phone Buyers Over Age 18 by Age Likelihood of Buying a Mobile Phone by Income Likely Mobile Phone Buyers Over Age 18 by Income Likelihood of Buying a Mobile Phone by Education Likely Mobile Phone Buyers Over Age 18 by Education Likely Mobile Phone Buyers Over Age 18 by Race Likelihood of Buying a Mobile Phone by Adults in Household Likely Mobile Phone Buyers Over Age 18 by Adults in Household Likely Mobile Phone Buyers Over Age 18 by Children in Household Likely Mobile Phone Buyers Over Age 18 by Marital Status Likely Mobile Phone Buyers Purchasing Other Electronic Devices Appeal of Standard Mobile Phone for Mobile Data Services Appeal of Premium Mobile Phone for Mobile Data Services Appeal of PDAs for Mobile Data Services Nokia Product Development Martix Select Nokia Phones Offered by Big Six Operators Select Motorola Phones Offered by Big Six Operators Select Samsung Phones Offered by Big Six Operators Select Kyocera Phones Offered by Big Six Operators Select LG Phones Offered by Big Six Operators Sony Ericsson/Ericsson Worldwide Handset Sales, 2000-2002 Select Sony Ericsson Phones Offered by Big Six Operators Select Audiovox Phones Offered by Big Six Operators Select Handspring Phones Offered by Big Six Operators Select Danger Phones Offered by Big Six Operators Issue Boxes Issue Box #1: Hanging Up on Fixed-Line Service IB Figure #1 Fixed-Line Disconnectors: Demographic Contrasts IB Figure #2 Fixed-Line Disconnectors by Age Issue Box #2: Local-Number Portability IB Figure #3 Local-Number Portability and Competition Issue Box #3: The Push-to-Talk Terror Issue Box #4: Wi-Fi vs. 3G
ATTRIBUTES
Authored by: John Barrett Executive Editor: Tricia Parks Published by Parks Associates © August 2003 Parks Associates Dallas, Texas 75230 All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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