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At the end of 2002, there were more than one billion mobile telephone
subscribers in the world, with anticipated year-end 2003 subscribers nearing
1.5 billion. And as consumer demand for mobile telephony continues to
increase, connectivity becomes commoditized and prices are driven down to a
point where the connection itself is essentially free. To survive in such an
environment, service providers are hoping to move up the value chain and
begin offering more content and network applications to their subscribers.
The objective is to use advanced service offerings to increase both the
number of subscribers and the average revenue per user (ARPU).
Whether this strategy succeeds will be largely determined by consumer
demand for mobile data connectivity and the services that this platform
makes possible. The purpose of this report is to assess consumer interest in
and demand for mobile data services. Consumer Demand for Mobile
Data Services attempts to:
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Identify and describe both current and future mobile data service (MDS)
subscribers;
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Determine which physical platforms are most appealing for interaction
with advances mobile data services;
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Discover which of the many new types of advanced mobile data services
consumers are most interested in; and
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Find out which service combinations, if any, are most attractive to
these consumers.
Consumer Interest in Mobile Data Services
 "As consumer demand
for mobile telephony continues to increase, connectivity becomes
commoditized and prices are driven down to a point where the connection
itself is essentially free. To survive in such an environment, service providers are hoping to
move up the value chain and begin offering more content and network
applications to their subscribers. The objective is to use advanced service
offerings to increase both the number of subscribers and the average revenue
per user (ARPU). Whether this strategy succeeds will be largely determined
by consumer demand for mobile data connectivity and the services that this
platform makes possible." -Parks Associates Read the press release
U.S.
Consumers Tune In to Mobile Data Services |
