By Kurt Scherf, Vice President, Principal Analyst

Publish Date: Sept 02
Purchase Report Online

1.0 Why Talk About Key Consumer Segments?

2.0 Putting Consumer Research to Work

3.0 Key Consumers Segments
   3.1 Why Choose These Consumers?
   3.2 Acknowledging Overlap
      3.2.1 The Digital Family
         3.2.1.1 Key Demographics: The Digital Family
            Household Income
            Household Type
            Age
            Children
         3.2.1.2 Product Ownership
         3.2.1.3 Service Subscriptions
         3.2.1.4 Interest in Emerging Technologies
         3.2.1.5 Testing the Digital Family on Key Applications
            Voice
            Pay-per Content
            Internet Security
      3.2.2 Generation X/Y
         3.2.2.1 Key Demographics: Generation X/Y
            Household Income
            Household Type
            Age
            Children
         3.2.2.2 Product Ownership
         3.2.2.3 Service Subscriptions
         3.2.2.4 Interest in Emerging Technologies
         3.2.2.5 Testing Generation X/Y on Key Applications
            Entertainment on the PC
            Interest in PC-centric Entertainment Networks
      3.2.3 High-End Entertainment Households
         3.2.3.1 Key Demographics: High-End Entertainment Households
            Household Income
            Household Type
            Age
            Children
         3.2.3.2 Product Ownership
         3.2.3.3 Service Subscriptions
         3.2.3.4 Interest in Emerging Technologies
         3.2.3.5 Testing High-end Entertainment Households on Key Applications
            “Telewebbing”
            Network-capable Personal Video Recorders
      3.2.4 Likely-to-Move Households
         3.2.4.1 Key Demographics: Likely-to-Move Households
            Household Income
            Household Type
            Age
            Children
         3.2.4.2 Product Ownership
         3.2.4.3 Service Subscriptions
         3.2.4.4 Interest in Emerging Technologies
         3.2.4.5 Testing Likely-to-Move Households on Key Applications
            Interest in Internet-enabled Home Management
            Interest in Energy Management Solution from Energy Service Company
            Interest in “Wired Home” and “Connected Community” Concepts

Figure 1-1 Parks Associates’ Forecasts and Actual Results: Residential Broadband and Home Networks

Figure 3-1 Acknowledging Overlap Among Key Consumer Segments
Figure 3-2 Market Sizing: The Digital Family
Figure 3-3 The Digital Family and Household Income
Figure 3-4 The Digital Family and Age of Respondent
Figure 3-5 The Digital Family and Product Ownership
Figure 3-6 Product Ownership: Digital Family Households
Figure 3-7 The Digital Family and Services
Figure 3-8 Service Subscriptions: Digital Family Households
Figure 3-9 The Digital Family and New Technologies
Figure 3-10 Interest in Emerging Technologies: Digital Family Households
Figure 3-11 The Digital Family and Voice Services
Figure 3-12 The Digital Family and Pay-per Services
Figure 3-13 The Digital Family and Internet Security
Figure 3-14 Market Sizing: Generation X/Y Households
Figure 3-15 Generation X/Y and Household Income
Figure 3-16 Generation X/Y and Product Ownership
Figure 3-17 Product Ownership: Generation X/Y
Figure 3-18 Generation X/Y and Services
Figure 3-19 Service Subscriptions: Generation X/Y
Figure 3-20 Generation X/Y and New Technologies
Figure 3-21 Interest in Emerging Technologies: Generation X/Y Households
Figure 3-22 Generation X/Y and Entertainment on the PC
Figure 3-23 Generation X/Y and Downloaded MP3 Files
Figure 3-24 Generation X/Y and Number of Downloaded MP3 Files
Figure 3-25 Generation X/Y and Entertainment Networks
Figure 3-26 Market Sizing: High-end Entertainment Households
Figure 3-27 High-end Entertainment Households and Household Income
Figure 3-28 High-end Entertainment Households and Age of Respondent
Figure 3-29 High-end Entertainment Households and Product Ownership
Figure 3-30 Product Ownership: High-end Entertainment Households
Figure 3-31 High-end Entertainment Households and Services
Figure 3-32 Service Subscriptions: High-end Entertainment Households
Figure 3-33 High-end Entertainment Households and New Technologies
Figure 3-34 Interest in Emerging Technologies: High-end Entertainment Households
Figure 3-35 High-end Entertainment Households and “Telewebbing”
Figure 3-36 High-end Entertainment Households and Networked PVRs
Figure 3-37 Market Sizing: Likely-to-Move Households
Figure 3-38 Likely-to-Move Households and Household Income
Figure 3-39 Likely-to-Move Households and Age of Respondent
Figure 3-40 Likely-to-Move Households and Product Ownership
Figure 3-41 Product Ownership: Likely-to-Move Households
Figure 3-42 Likely-to-Move Households and Services
Figure 3-43 Service Subscriptions: Likely-to-Move Households
Figure 3-44 Likely-to-Move Households and New Technologies
Figure 3-45 Interest in Emerging Technologies: Likely-to-Move Households
Figure 3-46 Likely-to-Move Households and Computer Control
Figure 3-47 Likely-to-Move Households and Energy Management
Figure 3-48 Likely-to-Move Households: Interest in New Services/Applications

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