|
1.0 Executive Summary
1.1 Purpose of This Report
1.2 Top-line Results
1.2.1 The Internet and Home Computers
How many Internet
households report having broadband?
What kind of
characteristics do broadband households exhibit?
Which households are most
likely to upgrade to
broadband
Internet access in the next 12 months?
What characteristics do
multiple-PC households exhibit?
What about laptop use
makes Parks Associates believe
that wireless networks will be preeminent in the home?
What are major
characteristics of households
that already have a PC networking solution?
Which type of U.S.
Internet household is most likely to purchase
a PC networking solution in the next 12 months?
Will service providers
emerge as leading providers of
home networking solutions?
Are consumers interested
in Internet security solutions
that
provide firewalls and parental oversight capabilities?
1.2.2 Emerging Communications Services
Are consumers interested
in marrying voice services with data
services in the home network?
Is there a market for
derived voice services, and how much are
consumers
willing to pay for additional derived lines?
What’s the deal with
these information appliances,
anyway? Does anybody want them?
What kind of content is
most likely to be of interest in
thinking specifically about the information appliance?
1.2.3 Entertainment
To what degree is the PC
being used as an entertainment
platform, and by what types of consumers?
What kinds of households
currently subscribe to digital
television services such as cable or satellite?
What evidence exists that
home computers are becoming more
entertainment-like in their use?
Are consumers interested
in networking solutions that
enable a PC to be linked to a television or stereo?
Are consumers interested
in receiving content in the form of
pay-per movies and audio from the Internet?
How interested are
consumers in Internet households in
personal video recorders?
Do they
desire additional features on these devices?
Networked PVR
Interest in a PVR with an Integrated DVD Player
Interest in a PVR with an Integrated Game Console
What is the perceived
usefulness of a whole-home media server?
What types of consumers
are most interested in these devices?
1.2.4 Home Management/Home Control
Applications
Is there interest for
emerging home security applications, such as
remote monitoring and alerts?
Is there interest for
emerging computer-controlled
home control applications?
Is there interest in a
specific energy management solution that
includes a communicating thermostat from
an energy service company?
1.2.5 Marketing e-Home Technology to
Consumers
Overall, do you have a
feel for what types of households are most
receptive
to home networking and related e-services?
High-End Entertainment Households
Likely-to-Move Households
“Generation
X/Y”
The
Digital Family
1.2.6 Profiles of U.S. Internet Households
Current Internet Usage
and Likelihood of Upgrading to Broadband
Type of
Connection
Households Likely to Upgrade to Broadband
Product Ownership
Subscription to Services
Use of the Internet
Activities Taking Place at Least Once Per Week
Entertainment Activities Taking Place at Least Once Per Week
Home Computers and Home
Networking
Home
Computer Use
Likelihood of Purchasing a New Computer in the Next 12 Months
Home PC
Networking
1.2.7 Likely-to-Move Households
1.2.8 Emerging Internet Products and
Services
1.2.8.1 The Internet and
Home Control Applications
Emerging Home Security Services
“Child
Services”
Computerized Home Control System
Communicating Thermostat from Energy Service Company
1.2.8.2 The Internet and
New Applications
Firewall and Filtering Services
Emerging Telephony Services
Information Appliances
1.2.8.3 The Internet and
Entertainment
Networking PCs to Consumer Electronics Equipment
Downloading Entertainment Content
Personal Video Recorders (PVRs)
Whole-House Servers
2.0 Demographics
2.1 Gender
2.2 Age
2.3 Marital Status
2.4 Adults at Home
2.5 Children at Home
2.6 Education
2.7 Annual Household Income
2.8 Type of Residence
2.9 Residence Ownership
2.10 Home Value
2.11 Likelihood of Moving in the Next 12 Months
2.12 Desired New Home/Neighborhood Amenities
2.12.1 Likelihood of Moving into a “Wired”
Neighborhood
2.12.2 Interest in a “Broadband Ready”
Home
2.12.3 Interest in a “Multimedia Ready”
Home
2.12.4 Interest in a Networked Neighborhood
2.12.5 Interest in “Electronic Neighborhood
Watch”
2.13 Second-Home Ownership
2.14 Work-at-Home Status
2.14.1 Telecommuter Households
2.14.2 Spillover Households
2.14.3 “Moonlighter” Households
2.14.4 Full-time Self-employed Households
2.14.5 Part-time Self-employed Households
2.15 Racial Identity
3.0 How Households Use the Internet
3.1 Type of Internet Connection
3.2 Likelihood of Upgrading to Broadband: Next 12 Months
3.3 Internet Services at Home
3.3.1 How Long Has the Household had Internet
Access?
3.3.2 Number of Internet Accounts at Home
3.3.3 Internet Service Providers
3.3.4 Total Monthly Cost for Internet Service
3.4 Use of the Internet at Home
3.4.1 Number of Home Internet Users
3.4.2 Hours per Week the Internet is Used at Home
3.4.3 Family Members and Broadband Internet
3.4.3.1 Who Has Used Broadband
Internet?
3.4.3.2 Where Have Family
Members Used Broadband Internet?
3.5 Frequency of Online Activities
3.5.1 Online Shopping
3.5.2 Clicking Banner Ads
3.5.3 Playing Online Games with Others
3.5.4 Banking Activities
3.5.5 Checking/Trading Stock
3.5.6 Downloading Video
3.5.7 Watching Online Video
3.5.8 Downloading Music Files
3.5.9 Using a Music-Sharing Service
3.5.10 Listening to Radio Stations on the
Internet
3.5.11 Using Search Engines and Directories
3.5.12 Making Phone Calls over the Internet
3.5.13 Creating/Updating Personal Web Pages
3.5.14 Sending/Receiving Digital Photographs
3.5.15 Accessing Business Network from Home
3.5.16 Sending and Receiving E-mail
3.5.17 Visiting Chat Rooms/Bulletin Boards
4.0 Product Ownership and Subscription to Services
4.1 Product Ownership
4.1.1 DVD Players
4.1.2 Mobile Phones
4.1.3 Cordless Phones
4.1.4 Corded Phones
4.1.5 Pagers
4.1.6 Television Sets
4.1.7 Television Sets 42” and Larger
4.1.8 Personal Digital Assistants
4.1.9 Home Theater Systems
4.1.10 Personal Video Recorders
4.1.11 Fax Machines
4.1.12 Game Consoles
4.1.13 Portable MP3 Players
4.1.14 Free E-mail Accounts
4.2 Service Subscriptions
4.2.1 Cable TV Subscriptions
Number of Internet
Households with Cable TV Subscriptions
Type of Cable Service
4.2.2 Satellite TV Subscriptions
Premium Channel
Subscriptions: Cable and Satellite Subscribers
Set-top Boxes: Cable and
Satellite Subscribers
5.0 Home and Security Controls
5.1 Current Use of Home Control Systems
5.1.1 Programmable Thermostats
5.1.1.1 Internet Households
with Programmable Thermostats
5.1.1.2 Actual Use of
Programmable Thermostats
5.1.1.3 Likelihood of
Purchasing a Programmable Thermostat
5.1.2 Home Control Systems
5.1.2.1 Ownership of a
General Control System
5.1.2.2 Ownership of
Central Home Control System
5.1.2.3 Applications for
Which Control System is Used
5.1.2.4 Likelihood of
Purchasing/Upgrading a Control System
5.2 Home Security Systems
5.2.1 Number of Internet Households with a
Home Security System
5.2.2 Internet Households with Monitored
Security Systems
5.2.3 Security Monitoring Company
5.2.4 Features of Home Security System
5.2.5 Likelihood of Acquiring a Home Security
System: Non-security Households
5.3 Interest in and Perceived Usefulness of Emerging Home
Security Applications
5.3.1 PC Control/Management of System
5.3.2 Remote Access to Home Security System
5.3.3 Remote Access to Web Cameras at Home
5.3.4 Receive Alerts/Messages on Mobile
Device
5.3.5 Command Signals via Mobile Device
5.3.6 Interest in Solutions Targeting Child
Safety
5.3.6.1 “Child Alert”
Solution
5.3.6.2 “Nanny/Baby Cam”
Solution
5.4 Interest in and Perceived Usefulness of Emerging Home
Control Applications
5.4.1 General Interest in a Computerized Home
Control System
5.4.2 Interest in Specific
Computer-controlled Applications
5.4.2.1 Outdoor Lighting
5.4.2.2 Indoor Lighting
5.4.2.3 Entertainment
Equipment
5.4.2.4 Appliances/White
Goods
5.4.2.5 Security
5.4.2.6
Heating/Ventilation/Air-conditioning
5.4.2.7 Hot Water Heater
5.4.2.8 Pool Controls
5.4.3 Interest in a Communicating Thermostat
Solution
6.0 Emerging Internet/Communications Applications
6.1 Internet Protection
6.1.1 Interest in Firewall Solution
6.1.2 Interest in Parental Control/Oversight
Solution
6.2 Communications at Home
6.2.1 Number of Phone Lines
6.2.2 Interest in Derived Voice Services
6.2.2.1 Amount Willing to Pay
for Additional Derived Lines
6.2.2.2 Additional Lines
Desired
6.2.3 Unified Messaging Services
6.2.4 Emerging Voice Telephony Solutions
6.2.4.1 Screen Phone with
Contact List
6.2.4.2 Voice Dialing from
Contact List
6.2.4.3 Voice-activated Home
Control
6.2.4.4 Voice Control of
PC/Internet Applications
6.2.4.5 Caller ID on the
Television
6.3 Information Appliances
6.3.1 Interest in Information Appliance Form
Factors
6.3.1.1 Mobile Phone with
Screen
6.3.1.2 Corded Telephone with
Screen
6.3.1.3 Cordless Telephone with
Screen
6.3.1.4 Corded/Cordless Phone
with Voice/Text-to-Speech
6.3.1.5 Kitchen Appliance
6.3.1.6 Personal Digital
Assistant
6.3.1.7 Portable Web Tablet
6.3.1.8 Counter-top Appliance
with Keyboard and Screen
6.3.1.9 Television
6.3.2 Desired Content on an Information Appliance
7.0 Computers and Home Networking
7.1 Number of Computers at Home
7.1.1 Number of Home Computers Used in the
Last Month
7.1.2 Number of Home Computers Used to Access
the Internet
7.1.3 Number of Desktop Computers
7.1.4 Number of Laptop Computers
7.1.5 Number of Laptop Computers Used in More
than One Location
7.2 Purchasing a New Computer
7.2.1 Likelihood of Purchasing a New Computer
in the Next 12 Months
7.2.2 Who Will Use the New Computer?
7.3 Attributes of Home Computers
7.3.1 Processors
7.3.1.1 Awareness of
Processor Brand
7.3.1.2 Brand of Processor
7.3.1.3 Processor Speed
7.3.2 Memory
7.3.3 Operating System
7.3.3.1 Type of Operating
System
7.3.3.2 Upgrades
Have
Respondents Ever Upgraded the OS in a Home Computer?
Likelihood of Upgrading to Windows® XP
How Will
Respondents Upgrade to Windows® XP?
7.3.4 Other Features of Primary Computer
7.3.4.1 USB Port
7.3.4.2 DVD Drive
7.3.4.3 CD ROM Burner
7.3.4.4 IEEE 1394 Port
7.3.4.5 Ethernet Port
7.4 Computer Networks
7.4.1 Households with a Computer Network
7.4.1.1 How Many Internet
Homes Have a Computer Network?
7.4.1.2 What Kind of
Computer Network is Being Used?
7.4.1.3 Who Installed the
Network?
7.4.1.4 Source of Computer
Networking Equipment
7.4.2 Households Without a Computer Network
7.4.2.1 Likelihood of
Networking Computers in Next 12 Months
7.4.2.2 Preference of
Computer Networking Solution – Wired or Wireless?
7.4.2.3 Likely First Stop
to Purchase Computer Networking Equipment
7.4.2.4 Interest in Getting
Computer Networking Equipment
from Broadband Provider
7.5 Structured Wiring
7.6 Wireless Hot Spots
7.6.1 Familiarity With Wireless Hot Spots
7.6.2 Appeal of Purchasing Computer
Networking Equipment for Use
at Wireless Hot Spots
8.0 Entertainment at Home
8.1 Entertainment at the Computer
8.1.1 Watching Full-Length Movies on Computer’s
DVD Drive
8.1.1.1 How Many Internet
Households Have Watched a Full-Length Movie
on their Computer’s DVD Drive?
8.1.1.2 Satisfaction with
Watching a Full-Length Movie
on Computer’s DVD Drive
8.1.2 Music Stored on Home Computers
8.1.2.1 Internet Households
with Stored MP3 Files on Home Computers
8.1.2.2 Number of Stored
MP3 Files on Home Computers
8.1.3 Networking a Home Computer to Consumer
Electronics Devices
8.1.3.1 Home Computer to
Television
Overall
Interest
Interest
in Computer-to-TV Networking at Various Price Points
Likelihood of Purchasing a Computer-to-Television Networking Solution
at Price of: Less than $100
Likelihood of Purchasing a Computer-to-Television Networking Solution
at
a Price of: Between $100 and $149
Likelihood of Purchasing a Computer-to-Television Networking Solution
at
a Price of: Between $150 and $200
Likelihood of Purchasing a Computer-to-Television Networking Solution
at
a Price of: More than $200
8.1.3.2 Home Computer to
Stereo Equipment
Overall
Interest
Interest
in Computer-to-Stereo Networking at Various Price Points
Likelihood of Purchasing a Computer-to-Stereo Networking Solution
at
a Price of: Less than $100
Likelihood of Purchasing a Computer-to-Stereo Networking Solution
at
a Price of: Between $100 and $149
Likelihood of Purchasing a Computer-to-Stereo Networking Solution
at
a Price of: Between $150 and $200
Likelihood of Purchasing a Computer-to-Stereo Networking Solution
at
a Price of: More than $200
8.2 Entertainment Services
8.2.1 Interest in Movies from Internet
Service Provider
8.2.2 Interest in Pay Service for MP3
Downloads
8.2.3 Interest in Listening to Internet Radio
Content on Home Stereo
8.3 Converging the PC and Entertainment Environments
8.3.1 Co-location of Computers and
Televisions
8.3.1.1 Computers Located
in Close Proximity to Primary Home Television
8.3.1.2 Frequency of
Merging Online Activities and Television Viewing
8.3.2 “Telewebbing”
8.3.2.1 Households that
Participate in “Telewebbing”
How Many
Internet Households “Teleweb”?
With What
Kind of Content do Internet Households “Teleweb”?
8.3.2.2 Future
Opportunities in “Telewebbing”
Internet
Households Interested in Future “Telewebbing” Opportunities
With What
Kind of Content Might Internet Households “Teleweb”?
8.4 Personalizing Content
8.4.1 Personal Video Recorders
8.4.1.1 General Interest
8.4.1.2 Likelihood of
Purchasing a PVR in the Next 12 Months
8.4.1.3 Interest in
Advanced Features on Personal Video Recorders
Networked
PVR
Interest
in a PVR with an Integrated DVD Player
Interest
in a PVR with an Integrated Game Console
8.4.2 Home Servers
8.4.2.1 Perceived
Usefulness of a Home Server
8.4.2.2 Anticipated Channel
for the Purchase of a Home Server
8.4.2.3 Anticipated Price
Structure a Home Server
|
