By Parks Associates

Publish Date: Jan 03
Pages: 313
Figures:  370

Parks Associates’ latest consumer study, Broadband Access @ Home III, is the largest long-form Internet survey conducted in the U.S. to date, with more than 10,500 Internet households participating. The study includes detailed surveys of 4,500 narrowband and 6,000 broadband households and offers statistically significant samples for most residential services, including digital cable, satellite TV, Internet, home networking, Internet telephony, home security, home management, and many others.

The First Steps toward Convergence of PCs and Entertainment

“One of the remarkable findings from this study is the growing penetration of networked digital entertainment devices,” said Parks Associates. ”As entertainment-oriented devices such as home stereos and TVs become more prominent in a networked environment, network-ready products and digital services such as streaming video and audio become exponentially more valuable to end users. Electronics manufacturers and retailers, as well as service providers, thus stand to benefit as more of these devices are added to the home network.”

Read the press releases Entertainment-Enabled PCs Finding Their Way into U.S. Living Rooms and Home Networks Ready for Primetime

2.0 Methodology

3.0 Demographics
   3.1 Age of Survey Participants
   3.2 Annual Income
   3.3 Presence of Children in Household
   3.4 Level of Education
   3.5 Gender
   3.6 Marital Status
   3.7 Number of Household Occupants over 18
   3.8 Type of Primary Residence
   3.9 Value of Primary Residence
   3.10 Teleworking Status

4.0 Home Services
   4.1 Monthly Charges for Home Communications & Entertainment Services
   4.2 Television Services
   4.3 Ownership of Electronic Security System
   4.4 Ownership of Home Automation Systems
   4.5 Usefulness of New Home Security Services
      4.5.1 PC-Based Control & Management of Home Security System
      4.5.2 Internet-Connected Web Cameras for Remote Security Monitoring
      4.5.3 Remote access to home’s security system from other locations
      4.5.4 Receiving alerts and/or messages via a mobile device
      4.5.5 Send Updates/Commands to Security System via a Mobile Device
      4.5.6 Viewing Front Door while Sitting in Front of the TV
      4.5.7 Viewing Baby Cameras on Any Handheld Device or TV in the Home
   4.6 Consumer Interest in Internet Telephony

5.0 Device Ownership
   5.1 Desktop PC Ownership
   5.2 Laptop PC Ownership
   5.3 PDA Ownership

6.0 Entertainment Features/Uses of Primary Home PCs
   6.1 Presence of DVD Player
   6.2 Presence of CD-ROM Burner
   6.3 Presence of 1394 or FireWire
      6.3.1 Summary of Desktop PC Entertainment Features
   6.4 Use of PC for Music Storage
   6.5 Movies Stored on PC
   6.6 Collocation of PC and TV

7.0 Home Networks
   7.1 Current Home Network Owners
      7.1.1 Number of Current Network Owners
      7.1.2 Home Networking Technologies Currently Deployed
      7.1.3 PC & Home Network Ownership
      7.1.4 Length of Time Networked
      7.1.5 Devices Currently Connected to Home Networks
      7.1.6 Motivators for Adoption
         Sharing Internet Connection
         Sharing Peripherals
         Sharing Digital Music
         Sharing Digital Video Content
         Networking Digital Gaming Content
         Using the PC as a PVR
         Sharing Files
         Comparison between Networking Motivators
   7.2 Future Home Network Owners
      7.2.1 Likelihood of Adoption
      7.2.2 Technology Preferences
      7.2.3 Familiarity with Various Networking Technologies
         Phoneline Networking
         Ethernet Technologies
         Wireless Technologies
         Powerline Technologies
      7.2.4 Interest in Home Network Protection Services
         Content Filtering/Parental Control Feature
         Virus Protection
         24/7 Technical Support
         Printer Sharing Feature
         Firewall Protection Feature
      7.2.5 Interest in Networked Entertainment Services
         Interest in a PC-to-TV Video Networking Solution
         Interest in PC-to-Stereo Networking Solution
         Interest in Networking Video from DVD to Multiple TVs
         Interest in Networking Music from CD/MP3 Player to Other Devices
      7.2.6 Comparison of Interest in Networked Entertainment Services

8.0 Online Habits
   8.1 Online Shopping
   8.2 Click on Banner Ads
   8.3 Play Online Games with Others
   8.4 Bank Online
   8.5 Check/Trade Stock
   8.6 Download Video from the Internet
   8.7 Watch Online Video
   8.8 Download Music from the Internet
   8.9 Use a Music Sharing Service
   8.10 Listen to Internet Radio
   8.11 Make Internet Phone Calls
   8.12 Create or Update a Personal Web Page
   8.13 Send/Receive Digital Photographs via the Internet
   8.14 Accessing Business Network from Home
   8.15 Send and Receive E-mail

9.0 PC Applications via the TV
   9.1 Web Surfing
   9.2 Viewing Digital Photographs
   9.3 Listening to Digital Music
   9.4 Playing Games

10.0 Current Internet Subscribers
   10.1 Monthly Internet Subscription Rates
   10.2 Narrowband Subscribers
      10.2.1 Satisfaction with Narrowband Service
      10.2.2 Likelihood of Upgrading to Broadband Internet Service
      10.2.3 Preferred Broadband Technology for Upgrade
      10.2.4 Primary Reason for Planned Upgrade
      10.2.5 Primary Reasons for Not Wanting to Upgrade
   10.3 Broadband Subscribers
      10.3.1 Length of Subscriptions
      10.3.2 Distribution Channels for Broadband CPE
      10.3.3 Satisfaction with Broadband Service Providers
      10.3.4 Reasons Why Subscribers Upgraded to Broadband

11.0 Interest in Bundled Services

12.0 New Services
   12.1 Movies-on-Demand Service
   12.2 PVR Service
   12.3 Environmental Monitoring & Control Service
   12.4 Medical/Health Monitoring Service
   12.5 Internet-Based Gaming Service
   12.6 Video Calling/Conferencing Service
   12.7 Unified Communications Service
   12.8 VPN Service
   12.9 Data Backup Service

Figure in Section 2.0
Survey Sample

Figures in Section 3.0
Age & Internet Service
Annual Income of Narrowband Subscribers
Annual Income of Broadband Subscribers
Children in the Home & Internet Service
Education & Internet Service
Gender of Survey Population
Marital Status & Internet Service
Adults in Household & Internet Service
Type of Residence & Internet Service
Value of Primary Residence & Internet Service
Teleworking Status among Internet Households
Type of Teleworking Status & Internet Service
Breakdown of Teleworking among Broadband Subscribers

Figures in Section 4.0
Monthly Telecommunications & Entertainment Expenses
TV Services among Internet Households
Children in Home & TV Services
Annual Income & TV Service: Narrowband
Annual Income & TV Service: Broadband
Value of Primary Residence & TV Service: Narrowband
Value of Primary Residence & TV Service: Broadband
Electronic Security Systems among Internet Households
Electronic Security Systems & Children in the Home: Narrowband
Electronic Security Systems & Children in the Home: Broadband
Electronic Security Systems & Annual Income: Narrowband
Electronic Security Systems & Annual Income: Broadband
Electronic Security Systems & Type of Residence: Narrowband
Electronic Security Systems & Type of Residence: Broadband
Home Automation Systems & Internet Connectivity
Home Automation Systems & Annual Income: Narrowband
Home Automation Systems & Annual Income: Broadband
Home Automation System & Type of Residence: Narrowband
Home Automation System & Type of Residence: Broadband
Home Automation System & Value of Residence: Narrowband
Home Automation System & Value of Residence: Broadband
Usefulness of Connecting PC to Home Security System
Connecting Security System to ...
Connecting Security System to ...
PC-Based Home Security
PC-Based Monitoring & Children in the Home: Broadband
PC-Based Monitoring & Value of Residence: Narrowband
PC-Based Monitoring & Value of Residence: Broadband
Usefulness of Internet-Enabled PC Cameras
PC Cameras & Ownership of Security System: Narrowband
PC Cameras & Ownership of Security System: Broadband
Internet-Enabled PC Cameras & Children in Home: Narrowband
Internet-Enabled PC Cameras & Children in Home: Broadband
Internet-Enabled PC Cameras & Type of Residence: Narrowband
Internet-Enabled PC Cameras & Type of Residence: Broadband
Usefulness of Remote Security Access via the PC
Remote Monitoring & Security System Ownership: Narrowband
Remote Monitoring & Security System Ownership: Broadband
Remote Security Monitoring & ...
Remote Security Monitoring & ...
Remote Monitoring & Type of Primary Residence: Narrowband
Remote Security Monitoring & Type of Primary Residence: Broadband
Usefulness of Remote Security Alerts via a Mobile Device
Remote Alerts via a Mobile Device & ...
Remote Alerts via a Mobile Device & ...
Remote Security Alerts & Presence of Children in Home: Narrowband
Remote Security Alerts & Presence of Children in Home: Broadband
Remote Security Alerts & Type of Residence: Narrowband
Remote Security Alerts & Type of Residence: Broadband
Usefulness of Control/Command of Security System via Mobile Device
Command/Control of Security System via Mobile Device
Command/Control of Security System via a Mobile Device
Command/Control of Security System via a Mobile Device
Command/Control of Security System via a Mobile Device
Command/Control of Home Security System
Command/Control of Home Security System via a Mobile Device
Usefulness of Remote Front Door Viewing
Remote Front Door Viewing & Annual Income: Narrowband
Remote Front Door Viewing & Annual Income: Broadband
Remote Front Door Viewing & Residence: Narrowband
Remote Front Door Viewing & Residence: Broadband
Front Door Viewing & Value of Residence: Narrowband
Remote Front Door Viewing & Value of Residence: Broadband
Usefulness of Remote Viewing of Baby Monitoring Cameras
Remote Baby Camera Monitoring & Presence of Children: Narrowband
Remote Baby Camera Monitoring & Presence of Children: Broadband
Remote Baby Camera Monitoring & Annual Income: Narrowband
Remote Baby Camera Monitoring & Annual Income: Broadband
Remote Baby Camera Monitoring & Type of Residence: Narrowband
Remote Baby Camera Monitoring & Type of Residence: Broadband
Interest in Internet Telephony among Internet Subscribers
Internet Telephony & Annual Household Income: Narrowband
Internet Telephony & Annual Household Income: Broadband
Internet Telephony & Age: Narrowband
Internet Telephony & Age: Broadband
Internet Telephony & Type of Residence: Narrowband
Internet Telephony & Type of Residence: Broadband
Price Preferences for Internet Telephony Hardware

Figures in Section 5.0
Number of Desktops per Home & Internet Service
Number of Desktops & Age: Narrowband
Number of Desktops & Age: Broadband
Number of Desktops & Presence of Children in Home: Narrowband
Number of Desktops & Presence of Children in Home: Broadband
Desktop Ownership & Annual Income: Narrowband
Desktop Ownership & Annual Income: Broadband
Number of Desktops per Internet Home
Number of Laptops per Home & Internet Service
Laptop PC Ownership & Age: Narrowband
Laptop PC Ownership & Age: Broadband
Laptop PC Ownership & Presence of Children in Home: Narrowband
Laptop PC Ownership & Presence of Children in Home: Broadband
Laptop PC Ownership & Annual Income: Narrowband
Laptop PC Ownership & Annual Income: Broadband
Number of Laptops per Internet Household
PDA Ownership among Internet Households
PDA Ownership & Age: Narrowband
PDA Ownership & Age: Broadband
PDA Ownership & Annual Income: Narrowband
PDA Ownership & Annual Income: Broadband

Figures in Section 6.0
Presence of DVD Player on Primary PC among Internet Households
Presence of CD-ROM Burner on Primary PC among Internet Households
Presence of 1394/FireWire on Primary PC among Internet Households
Use of Home PC for Music Storage
Use of PC for Music Storage & Internet Service
Collocation of TV & Entertainment Components
Collocation & Entertainment Features of Primary PCs: Narrowband
Collocation & Entertainment Features of Primary PCs: Broadband
Collocation & Home Network Ownership: Narrowband
Collocation & Home Network Ownership: Broadband

Figures in Section 7.0
Ownership of Home Networks among Internet Subscribers
Home Networks & Type of Internet Service
Home Networks & Number of Desktops per Home: Narrowband
Home Networks & Number of Desktops per Home: Broadband
Home Network Ownership & Number of PCs in Home
Length of Time Networked: Narrowband
Length of Time Networked: Broadband
Percentage of Networks with Desktop PC Connected
Percentage of Networks with Laptop PC Connected to Network
Percentage of Networks with PDAs Connected to Network
Percentage of Networks with Digital Camera Connected
Percentage of Networks with Home Stereo Connected
Percentage of Networks with TV Connected
Type of Networking among Homes with TV or Stereo Connected
Percentage of Networks with Printer Connected
Percentage of Networks with Scanner Connected
Overview of Devices Connected to Home Networks
Importance of Internet Sharing in Purchasing a Home Network
Internet Sharing & Number of Desktop PCs
Internet Sharing & Age of HOH
Importance of Internet Sharing & Children in Household
Internet Sharing & Annual Household Income
Importance of Peripheral Sharing in Purchase of a Home Network
Peripheral Sharing & Number of Desktops per Home
Peripheral Sharing & Age of HOH
Peripheral Sharing & Children in Home
Peripheral Sharing & Education of HOH
Peripheral Sharing & Annual Income
Importance of Music Sharing in Decision to Purchase a Home Network
Music Sharing & Age of HOH
Music Sharing & Marital Status
Importance of Video Sharing in Decision to Purchase a Home Network
Video Sharing & Age of HOH
Video Sharing & Marital Status
Importance of Game Sharing in Decision to Purchase a Home Network
Game Sharing & Desktop PC Ownership
Game Sharing & Age of HOH
Game Sharing & Marital Status
Importance of Using the PC as a PVR in Decision to Purchase Network
PC as PVR & Desktop PC Ownership
PC as PVR & Age of HOH
Importance of File Sharing in Decision to Purchase Network
File Sharing & Number of Desktops Per Home
File Sharing & Presence of Children in Home
Comparison of Motivators for Network Adoption
Likelihood of Network Adoption
Likelihood of Adoption & Age of HOH: Narrowband
Likelihood of Network Adoption & Age of HOH: Broadband
Likelihood of Network Adoption & Children in Home: Narrowband
Likelihood of Network Adoption & Children in Home: Broadband
Likelihood of Network Adoption & Annual Income: Narrowband
Likelihood of Network Adoption & Annual Income: Broadband
Likelihood of Network Adoption & Collocation
Likelihood of Network Adoption & Digital Music Storage
Likelihood of Adoption & Frequency of Watching Internet Movies
Technology Preferences among Those Likely to Adopt Home Networks
Familiarity with Phoneline Networking
Familiarity with Ethernet Networking
Familiarity with Wireless Networking Technologies
Familiarity with Powerline Networking Technologies
Interest in Content Filtering/Parental Control
Interest in Filtering among Networked & Likely-to-be-Networked
Interest in Virus Protection
Interest in Virus Protection: Networked and Likely-to-be-Networked
Interest in 24/ Home Network Support
Interest in Network Support: Networked and Likely-to-be-Networked
Interest in a Printer Sharing Feature
Interest in a Printer Sharing: Networked & Likely-to-Network
Interest in Firewall Protection Service
Interest in Firewall: Networked and Likely-to-Network
Interest in Networking Movies from the PC to Other TVs
Networking Movies & Age of HOH
Interest in Networking Music from the PC to Other Stereos
Interest in Networking Music from the PC to Other Stereos and Age
Interest in Networking Movies & Video from DVD Player to Other TVs
Interest in Music from CD/MP3 Player to Other Home Devices
Comparison of Interest in Networked Entertainment

Figures from Section 8.0
Frequency of Online Shopping
Frequency of Clicking on Banner Ads
Frequency of Playing Online Multiplayer Games
Frequency of Banking Online
Frequency of Checking/Trading Stock
Frequency of Downloading Internet Video
Frequency of Watching Online Video
Frequency of Downloading Music from the Internet
Frequency of Using an Online Music Sharing Service
Frequency of Listening to Online Radio
Frequency of Making Internet Phone Calls
Frequency of Creating/Updating a Personal Web Page
Frequency of Sending/Receiving Digital Photos via the Internet
Frequency of Accessing Business Network from Home
Frequency of Sending or Receiving E-mail

Figures in Section 9.0
Web Suring on TV & Internet Connectivity
Web Surfing on TV & Age of HOH
Web Surfing on TV & Annual Income
Viewing Digital Photos on TV & Internet Service
Viewing Digital Photos on TV & Age of HOH
Listening to Digital Music on TV & Internet Service
Listening to Digital Music on TV & Age of HOH
Listening to Digital Music on TV & Annual Income
Playing Games on TV & Internet Service
Playing Games on TV & Age of HOH
Playing Games on TV & Age of HOH
RSF among Various TV-Based Digital Services

Figures in Section 10.0
Average Monthly Charges for Internet Service
Average Monthly Cost of Narrowband Subscription
Average Monthly Cost of Broadband Subscription
Satisfaction with Narrowband Service
Likelihood of Upgrading to Broadband Service
Preferred Broadband Technology When Upgrading
Preferred Technology & Age of HOH
Preferred Technology & Annual Income
Preferred Technology & Children in Home
Primary Reason for Planned Broadband Upgrade
Primary Reason for Not Wanting to Upgrade
Length of Current Broadband Subscriptions
Distribution Channels for Broadband CPE
Satisfaction with Broadband Internet Service
Satisfaction with Various Cable Broadband Providers
Satisfaction with Various DSL Broadband Providers
Primary Reason for Upgrading to Broadband

Figures in Section 11.0
Interest in Bundled Telecom/Entertainment Services
Likelihood of Switching Service Providers to Receive Bundled Services
Likelihood of Switching Providers for $10/Month in Savings
Likelihood of Switching Providers for $20/Month in Savings
Likelihood of Switching Providers for $30/Month in Savings
Price Points for Switching Service Providers: Narrowband
Price Points for Switching Service Providers: Broadband

Figures from Section 12.0
Interest in Movies-on-Demand Service
Interest in Movies-on-Demand Service & Age of HOH: Narrowband
Interest in Movies-on-Demand Service & Age of HOH: Broadband
Interest in Movies-on-Demand & Annual Income: Narrowband
Interest in Movies-on-Demand & Annual Income: Broadband
Interest in Personal Video Recording Service
Interest in PVR Service & Age of HOH: Narrowband
Interest in Movies-on-Demand & Annual Income: Broadband
Interest in PVR Service & Annual Income: Narrowband
Interest in PVR Service & Annual Income: Broadband
Interest in Environmental Monitoring & Control Service
Interest in Environmental Monitoring & Age of HOH: Narrowband
Interest in Environmental Monitoring & Age of HOH: Broadband
Interest in Environmental Monitoring & Income: Narrowband
Interest in Environmental Monitoring & Annual Income: Broadband
Interest in Remote Medical Monitoring Service
Interest in Remote Medical Monitoring & Age of HOH: Narrowband
Interest in Remote Medical Monitoring & Age of HOH: Broadband
Interest in Medical Monitoring & Annual Income: Narrowband
Interest in Medical Monitoring & Annual Income: Broadband
Interest in Medical Monitoring & Adults Living in Home
Interest in an Internet-Based Multiplayer Gaming Service
Interest in Internet-Based Gaming & Age of HOH: Narrowband
Interest in Internet-Based Gaming & Age of HOH: Broadband
Interest in Internet-Based Gaming & Annual Income: Narrowband
Interest in Internet-Based Gaming & Annual Income: Broadband
Interest in Video Calling/Conferencing
Interest in Video Calling/Conferencing & Age of HOH: Narrowband
Interest in Video Calling/Conferencing & Age of HOH: Broadband
Interest in Video Calling/Conferencing & Income: Narrowband
Interest in Video Calling/Conferencing & Income: Broadband
Interest in a Unified Communications Service
Interest in UCS & Age of HOH: Narrowband
Interest in UCS & Age of HOH: Broadband
Interest in UCS & Annual Income: Narrowband
Interest in UCS & Annual Income: Broadband
Interest in a Virtual Private Network Service
Interest in a VPN Service & Internet Service
Interest in a VPN Service & Age of HOH: Narrowband
Interest in a VPN Service & Age of HOH: Broadband
Interest in VPN Service & Annual Income: Narrowband
Interest in VPN Service & Annual Income: Broadband
Interest in a Data Backup Service
Interest in a Data Backup Service & Internet Service
Interest in Data Backup Service & Age of HOH: Narrowband
Interest in Data Backup Service & Age of HOH: Broadband
Interest in Data Backup Service & Annual Income: Narrowband
Interest in Data Backup Service & Annual Income: Broadband

© January 2003 Parks Associates
Dallas, Texas 75230

All rights reserved. No part of this book may be reproduced, 
in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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