Mobile Broadband and Mobile Computing Devices

This report analyzes the trends in the mobile broadband market from both consumer and mobile service provider perspectives. It examines operators’ mobile broadband network investment and monetization strategies, analyzes major mobile computing platforms’ adoption and growth drivers, and projects mobile broadband users and sales of major mobile computing devices on a global basis.

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The Bottom Line

1.0   Report Summary

1.1 Purpose of Report

1.2 Scope of Report

1.3 Research Approach

1.3.1    Sources of Information

1.3.2    Definitions and Classifications

2.0   Mobile Bandwidth Growth and 4G Service Deployment

2.1 Consumption of Mobile Bandwidth

2.2 Mobile 4G: Finally Arriving

2.3 WiMAX, LTE and Super Wi-Fi

2.4 Operators’ Mobile Broadband Strategy

3.0   Mobile Computing Devices

3.1 Adoption and Usage of Mobile Broadband Data Card

3.2 Netbooks and Tablet Computers

3.3 Consumer Interest in Mobile Broadband Devices & Services

4.0   Market Forecasts

4.1 Forecast Methodology

4.2 Sources of Information

4.3 Mobile Broadband Users: A Five-Year Global Forecast

4.4 Sales Forecasts of Data Cards, Netbooks and Tablet Computers

5.0  Market Implications and Recommendations

Frequency of Internet Access on Mobile Phones in the U.S.
Type and Frequency of Internet Activities on Mobile Phones in the U.S.
Internet Activities on Mobile Phones: U.S. Adults vs. Teens
CE Devices with Integrated Wi-Fi Capability
Interest in Having Wi-Fi on Mobile Broadband Devices among Potential Buyers
Global Mobile Carriers’ Network Investment Initiatives
Mobile Network Traffic Management Solutions and Services
Global Mobile Carriers’ Data Plan Pricing Strategies and Initiatives
Business Profiles of Major Broadband Data Access Card OEMs
U.S. Consumer Interest in Mobile Broadband Sharing Options
iPad’s Impact on Purchase Decisions on Other Mobile Access Platforms
Global Mobile Carriers’ Tablet Pricing and Data Plans
Ownership and Purchase Intention of Mobile Computing Devices
Interest in CE Devices with Mobile Internet Capabilities
Preferred Mobile Data Pricing Types
Price Expectations on Mobile Broadband Access with Sharing Options
Companies Interviewed for the Report
Global Mobile Broadband Subscriber by Mobile Technology (3G/4G): 2009-2015
Global Mobile Broadband Subscriber Forecasts by Region (2009-2015)
Global External Mobile Broadband Data Card Shipments by Region (2010-2015)
Global Carrier Subsidized Netbook Sales by Region (2010-2015)
Global Shipments of Tablets with Embedded 3G Connectivity (2010-2015)
Evolving Mobile Ecosystem and Business Opportunities through Mobile Broadband

Publish Date: 1Q 2011

Pages: 55

Authored By:
Harry Wang - Senior Director of Research
Jennifer Kent - Vice President, Research

Authored by Harry Wang and Jennifer Kent
Executive Editor: Tricia Parks
Published by Parks Associates

© February 2011 Parks Associates
Dallas, Texas 75230

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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