Publish Date: 2Q 09

This report analyzes the growth prospects for different TV services around the world, including the impact of the global recession on consumer adoption and spending. It examines features most likely to give companies a competitive edge, including efforts to combine Internet content and the TV as well as local issues affecting regional adoption and offerings. It also includes global forecast for television services through 2013.

“Terrestrial television is still a major source for viewers in many of the major Western European markets including France, Italy, Spain, and the U.K.," said Jayant Dasari, research analyst, Parks Associates. "Almost 44% of the television viewership in these markets relies on terrestrial services. Digital Terrestrial Television (DTT) will continue to play an important role in the TV market in Europe over the next five to ten years.”

Download PDF of Table of Contents

1.0   Notes on Methodology and Report Focus

1.1 Key Questions Addressed

1.2 Sources of Data

1.3 Definitions and Descriptions

1.4 Glossary of Terms

2.0   TV Services:  A Global Overview

3.0   TV Services – Updates by Region

3.1 Asia-Pacific

3.2 Europe

3.3 United States

4.0   Television Services: The Consumer Perspective

4.1 Impact of Current Economic Conditions

4.2 Shift in Viewing Habits

4.3 Key Trends in Television Services

4.3.1    Video-on-Demand - Driving Customer Satisfaction

4.3.2    Broadband Video – Complementing Primetime Television

4.3.3    iTV Applications – Enabling The Viewer

4.4 Recommendations for Industry Players

4.4.1    Customer Support – Realize More than Customer Satisfaction

4.4.2    Content Management – Enable the Consumer

4.4.3    Advertising – Take a Local Approach

5.0       Global Forecasts

Authored by Jayant Dasari
Executive Editor: Stuart Sikes & Tricia Parks
Published by Parks Associates

© April 2009 Parks Associates
Dallas, Texas 75230

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

Contact sales@parksassociates.com

Subscribe to PARKS POINTS  |  View FAST FACTS
© 1998-2010 Parks Associates. All rights reserved  |  CONTACT PARKS 1-800-PARKS11 or 972-490-1113
    Design: FigDesign  |  Browse Parks Associates Industry Reports