Publish Date: 2Q 08

This report examines the key variables impacting the delivery, consumption, and business of television services. It provides a global look at television services, examines specific services for key trends and challenges, and provides both a consumer and industry perspective on both the applications and the technological elements necessary to enable a richer television experience.

“The business and consumption of television services are fundamentally changing due to significant macro elements,” said Kurt Scherf, vice president and principal analyst. “The market is characterized by a move from broadcast to more unicast programming, the ever-increasing need to personalize the TV experience, new capabilities to offer interactive services, an ever-distracted consumer, and the opportunities and challenges facing advertising models.”

Download PDF of Table of Contents

The Bottom Line is a concise, executive-level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space.

A Parks Associates’ Resource Book contains a wealth of consumer survey data and company profiles—a must-have reference for product/market planning.

The Bottom Line

1.0   Key Takeaways

2.0   Notes on Methodology

1.1 Sources of Data

1.2 Definitions and Descriptions

3.0   T.V Services : A Global Overview

3.1 North America

3.1.1    Subscriber Base

3.1.2    Competitive Environment

3.1.3    Business Environment

3.1.4    Regulatory Notes

3.2 Europe

3.2.1    Subscriber Base

3.2.2    Competitive Environment

3.2.3    Business Environment

3.2.4    Regulatory Notes

3.3 Asia-Pacific

3.3.1    Subscriber Base

3.3.2    Competitive Environment

3.3.3    Business Environment

3.3.4    Regulatory Notes

4.0   Key Strategies for TV services

4.1 IPTV

4.2 Cable TV

4.3 Satellite TV

4.4 Terrestrial

5.0  Television 2.0

5.1 Services and applications

5.1.1    High-definition offerings

5.1.3    Home networking

5.1.4    Video-on-Demand

5.1.5    Blending the Internet with TV

5.1.6    Communications

5.1.7    Customer Support and Services

5.1.8    Social Networking and Community Applications

5.1.9    Home controls and Security Features

6.0   Television services value chain

6.1 Set Top Boxes

6.2 Middleware

6.3 Other Third-Party Software

6.4 STB Processors

6.5 Home Networking Chipsets

6.6 Conditional Access/DRM

6.7 Edge

6.7.1    VoD Servers

6.7.2    Middleware Servers

6.7.3    Ad Insertion

6.8 Video Headend

6.8.1    Encoders

6.8.2    Ad Insertion

7.0   Forecasts

7.1 Global Forecasts

8.0   Implications and Recommendations

8.1 Telecommunications Service Providers

8.2 Cable Television Service Providers

8.3 Satellite Television Providers

8.4 Technology Providers

8.5 Consumer Electronics and CPE Vendors

Resource Book

Section I:  Consumer Data

Section II: Company Profiles

Telecommunications Service Providers

Cable Television Providers

Satellite Television Service Providers

Set Top Box Manufacturers

Middleware Providers

Network Infrastructure Providers

Authored by Kurt Scherf
Executive Editor: Tricia Parks
Published by Parks Associates

© April 2008 Parks Associates
Dallas, Texas 75230

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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