Publish Date: 2Q 08

This survey, 1,090 U.S. Internet households conducted in April 2008, examines consumer electronics purchase intentions, including those planned because of the tax rebate. It also provides data on the impact of the current U.S. economic situation on planned CE purchases and provides insight into how U.S. Internet households are trimming or are planning to trim household expenditures.

“The appetite for consumer electronics products – and particularly personal computers and high-definition televisions is high,” said Kurt Scherf, vice president and principal analyst with Parks Associates. “However, concern about the country’s economic performance may delay or altogether forestall major purchases in 2008.”

Download PDF of Table of Contents

Slide Deck
Topline Takeaways
Consumer Electronics Product Purchase Intentions for 2008
Consumer Electronics Purchase Intentions
Are Economic Concerns a CE Purchase Inhibitor?
Will Economic Conditions Delay or Prevent a Consumer Electronics Purchase?
Which CE Product Purchases are More Likely to be Impacted by Economic Concerns?
Will the Tax Rebate Checks Spur CE Purchases?
Planned CE Purchases with Tax Rebate Check
Economic Concerns and Impact on Spending
Changes in Household Spending Habits
How might Future Household Spending be Impacted?

Authored by Kurt Scherf
Executive Editor: Tricia Parks
Published by Parks Associates

© April 2008 Parks Associates
Dallas, Texas 75230

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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