Publish Date: 3Q 08

This report examines the market for online and electronic delivery of premium video content, including movies and television programming. It analyzes the brief history of online video distribution, offering commentary and analysis on business models, technology challenges, and consumer adoption. It offers forecasts and predictions for the future of online video distribution, including downloading and direct connections to consumer electronics devices.

"Hollywood has discovered that online video distribution provides more upside to their businesses than risk,” said Kurt Scherf, vice president and principal analyst with Parks Associates. “How the studios work with technology partners, device manufacturers, distributors, and advertisers to sustain momentum will be critical in defining success in the next few years.”

Download PDF of Table of Contents

The Bottom Line is a concise, executive-level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space.

A Parks Associates’ Resource Book contains a wealth of consumer survey data and company profiles—a must-have reference for product/market planning.

The Bottom Line

1.0   Notes on Methodology and Report Focus

2.0   The Internet Video Market: A Recap and Analysis

2.1 Market Pace and Key Clues to Market Development

2.2 Key Takeaways from the Early Market for Internet Video

2.2.1    The Active Internet Video Audience is Huge

2.2.2    Pure Transactional Models are Unproven; Greater Emphasis on Ad-supported Models

2.2.3    Syndication and Scale are Key, Meaning More Consolidation among Internet Video Value Chain Members

2.2.4    Niche Content Alone – Too Early for Sustainable Business

2.2.5    Evolution for Survival - Transactional Movie Services

2.2.6    Netflix and Blockbuster - Significant Players in the Internet Video Market

2.2.7    Download-to-Burn Emerges as a Distribution Channel

2.2.8    Incumbent Service Providers Taking a More Active Role in Distributing Internet Video Content

2.2.9    The Broadcast Network Internet Video Offerings are Showing Good Results

3.0   Bringing Internet Video to the TV

3.1 Connected Televisions

3.2 DVD Players

3.3 Game Consoles

3.4 Media Center PCS

3.5 Alternative Set-tops and Internet Content Services Platforms

3.6 Media Adapters/Media Center Extenders

3.7 Other Solutions for Bridging the Internet Video-to-TV Divide

4.0   Forecasts

4.1 Forecast Assumptions: Non-TV Based Internet Video Revenues

4.1.1    Non-TV Internet Video: Movie Rentals

4.1.2    Non-TV Internet Video: Movie Downloads

4.1.3    Non-TV Internet Video: TV Downloads

4.2 Forecast Assumptions: TV-based Internet Video Revenues

4.2.1    Connected Game Consoles

4.2.2    Alternative Set-top Boxes

4.2.3    Media Center PC/“Home Theater PC” Configuration

4.2.4    Connected TVs

4.2.5    Connected DVD Players

5.0   Recommendations for Industry Players

5.1 Content Creators/Owners

5.1.1    Advertisers/Agencies

5.1.2    Broadband (Access) Service Providers

5.1.3    Web/Entertainment Portals

5.1.4    Technology Enablers

Resource Book

1.0   Profiles: Internet Video Service Providers

1.1 Portals

1.1.1    AOL Video

1.1.2    Google Video

1.1.3    MSN Video

1.1.4    Yahoo Video

1.2 Broadcast Network Initiatives

1.2.1    CBS

1.2.2    Disney ABC Television Group

1.2.3    Fox (News Corporation)

1.2.4    NBC

1.2.5    WB

1.3 Internet Video Services

1.3.1    Amazon.com Unbox™

1.3.2    Babelgum

1.3.3    Crackle (formerly Grouper Networks)

1.3.4    Fancast (Comcast)

1.3.5    Hulu

1.3.6    Jaman

1.3.7    Joost

1.3.8    MediaZone

1.3.9    MeeVee

1.3.10  RealNetworks SuperPass

1.3.11  SyncTV

1.3.12  TidalTV

1.3.13  Veoh Networks

1.3.14  Vuze

1.4 Movie Services

1.4.1    Blockbuster (Movielink)

1.4.2    CinemaNow

1.4.3    EZTakes

1.4.4    MovieFlix

1.4.5    Netflix (Instant Queue)

1.4.6    Starz Play (Verizon)

1.4.7    Vongo

1.5 Hardware and Content

1.5.1    Apple TV

1.5.2    Microsoft Xbox LIVE

1.5.3    NeuLion

1.5.4    Sony PLAYSTATION® Store

1.5.5    VUDU

Authored by Kurt Scherf
Executive Editor: Tricia Parks
Published by Parks Associates

© August 2008 Parks Associates
Dallas, Texas 75230

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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