Publish Date: 2Q 08

This report examines the market for online and electronic delivery of premium video content, including movies and television programming. It analyzes the brief history of online video distribution, offering commentary and analysis on business models, technology challenges, and consumer adoption. It offers forecasts and predictions for the future of online video distribution, including downloading and direct connections to consumer electronics devices.

"Hollywood has discovered that online video distribution provides more upside to their businesses than risk,” said Kurt Scherf, vice president and principal analyst with Parks Associates. “How the studios work with technology partners, device manufacturers, distributors and advertisers to sustain momentum will be critical in defining success in the next few years.”

Download PDF of Table of Contents

The Bottom Line is a concise, executive-level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space.

A Parks Associates’ Resource Book contains a wealth of consumer survey data and company profiles—a must-have reference for product/market planning.

The Bottom Line

1.0   Notes on Methodology

1.1 Sources of Data

1.2 Definitions and Descriptions

2.0   Understanding the Internet Video Offerings

2.1 The Role of Content Providers

2.1.1    Hollywood Studios

2.1.2    Broadcast Networks

2.2 The Internet Video Categories

2.2.1 Primetime Television Offerings

2.2.2 Movie Services

2.2.3 Linking Hardware and Content

2.2.4 Internet TV

2.2.5 Retail, Rental, and Internet Video Offerings

2.2.6 The Role of Portals

2.2.7 Download-to-Burn

3.0   Internet Video: Building the Potential

3.1 Understanding Consumer Behavior with Internet Video

3.2 Business Models: User-paid and Ad-supported

3.3 Connecting Content to Devices

4.0 Industry Issues

4.1 Content Protection and DRM

4.2 Licensing Terms and Revenue Streams

4.3 The Challenge of the Incumbents

4.4 Examining the Potential for High-definition Content

5.0   Core Technology for Internet Video

5.1 Video Delivery Networks

5.2 Video Formats

5.3 Video Search

5.4 Advertising

5.5 Connecting Content to End-user Devices

6.0   Forecasts

6.1 User-paid Services

6.2 Ad-supported Services

7.0   Takeaways and Recommendations

7.1 Content Producers

7.2 Advertisers/Agencies

7.3 For Broadband Service Providers

7.4 Portals/Online Destinations

7.5 Technology Companies

Resource Book

Section I:        Consumer Data

Tracking the Growth of Internet Video Use

Who is Paying for Internet Video Content?

What Type of Content is Being Watched?

Is Internet Video Cannibalizing Other Activities

How is Internet Video being Viewed?

Section II:       Company Profiles

Studios

Television Networks

Portals

Movie Services

Internet TV

Hardware and Content Offerings

Retail and Rental Efforts

Download-to-Burn

Technology Providers

Publishers/Syndication Companies

Authored by Kurt Scherf
Executive Editor: Tricia Parks
Published by Parks Associates

© February 2008 Parks Associates
Dallas, Texas 75230

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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