Parks Associates Industry Report - Web 2.0 & the New Net

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Web 2.0 & the New Net
AN INDUSTRY REPORT FROM PARKS ASSOCIATES
By John Barrett, Director of Research; and Chris Roden, Research Analyst	Publish Date: June 07
SYNOPSIS
Consumers are no longer just ‘consuming’ content online but creating, sharing, and organizing. Parks Associates analyzes this phenomenon, cutting through the hype and probing into the heart of the key questions it presents to the industry: Is there money to be made in the Web 2.0 space? How should established players react? Parks Associates delivers its latest consumer data on Web 2.0 trends which illustrate the current adoption and usage patterns. “Like it or not, social media is here to stay and its rise has implications for everyone,” said John Barrett, director of research with Parks Associates. “The process though which people communicate, create, connect, and consume is changing. The industry had better learn to adapt.” Download PDF of Table of Contents
CONTENTS
The Bottom Line 1.0 Notes on Methodology 1.1 Consumer Data 1.2 Definitions 2.0 Market & Business Strategies 2.1 Overview 2.2 Party Like its 1999? 2.3 Monetizing your Benefactors 2.4 Revenue Models 2.4.1 Advertising: Is Web 2.0 Too Hot to Touch? 2.4.2 The Critical Mass of Users 2.4.3 Non-Advertising Revenue Models 2.5 Government Intervention 2.6 Web 2.0 Ecosystem 3.0 Social Media Habits 3.1 Overview 3.2 Social Networking 3.2.1 Social Networking & Communication 3.2.2 Social Networking & Dating 3.3 Video Sharing 3.4 Blogging 3.5 Photo Sharing 4.0 Implications & Action Items Resource Book Section I: Demographics Section II: Overlap of Social Media Section III: Social Media and Product Purchase Intent Section IV: Company Profiles AOL Video Bebo Cafe.com CyWorld Digg eSnips Facebook Flickr Friendster Hi5 Kaboodle LastFM Linked In Live Journal Meet-Up MySpace Orkut Photobucket Rave Revver VideoEgg Wikipedia Windows Live Spaces Xanga Yahoo 360 YouTube
Figures
The Bottom Line Web 2.0 Successes Web 2.0 Eco-system Contributing vs. Consuming U.S.: Content Viewed by Users of Video Sharing Sites Monthly Expenditure on Social Media Activities & Photo Printing MySpace Widget Examples Generating Income from Social Media: Primary vs. Secondary Occupation Social Media Activities Age and Social Media Number of Social Media Activities Engaged In Social Networking by Age Social Networking, by Country Overlap Among Social Networking Sites U.S.: Number of Social Networking Sites Used Communicating with Friends, by Age Instant Messaging & Social Networking Social Networking & Multitasking Social Networking & Dating Dating & Social Networking by Age Watching Video on Sharing Sites, by Country Uploading Video to Sharing Sites, by Country Reading Blogs, by Country Updating Blogs, by Country Social Networking & Blogging Blogging & Other Information Activities Photo Sharing, by Country Reasons for Uploading Photos to Web Uploading Photos and other Activities Paying for Online Photo Sharing Resource Book Gender and Social Media Age and Social Media Education and Social Media Marital Status and Social Media Social Media Site Usage Read a Blog Overlap Update a Blog Overlap Social Networking Overlap Photo Sharing Overlap Upload Video Overlap Watch Video Overlap Watch Video Online and Purchase Intent
ATTRIBUTES
Authored by John Barrett and Chris Roden Executive Editor: Tricia Parks Published by Parks Associates © June 2007 Parks Associates Dallas, Texas 75230 All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America. Disclaimer Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
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