Publish Date: July 07

This report will re-examine the portable multimedia player market after the first report was published two years ago in 2005. Besides highlighting and updating the technology and feature trends, this report will focus on analyzing consumers’ usage of the device and evaluating the impact of the latest digital media consumption trends on the adoption and positioning of the device relative to other portable entertainment platforms.

“Two years have passed and the portable multimedia player remains an uncertain product category,” said Harry Wang, Senior Analyst with Parks Associates. “Part of the problem is, although we’ve had so far an explosive growth of online video services, the uptake of PMP as a distinctive entertainment platform is undermined by the flourishing of alternative portable entertainment devices.”

Download PDF of Table of Contents

The Bottom Line

1.0 Notes on Methodology

1.1 Consumer Data

1.2 Definitions

1.3 Methodology

2.0 PMP: A Fast-changing Market

2.1 Two Years in Retrospective

2.2 Current Adoption of Portable Multimedia Players

3.0 Component Analysis

3.1 Media Processor and Other Silicon Components

3.2 Choice of Storage Media

3.3 Display Technology (LCD)

3.4 Media Codec

3.5 New Features and Functionalities

3.6 BOM Trends

4.0 Consumer Demand Analysis

4.1 Digital Media Habits and Product Appeal

4.2 Choice of Portable Entertainment Platforms and Convergence Trends

4.3 Consumer Segmentation

5.0 Industry Trends, Marketing Strategies and Competitive Analysis

5.1 Digital Media Trends and PMP as an Entertainment Platform

5.2 Overview of Branding and Positioning Strategies

5.3 Competitive Analysis

6.0 Market Forecast, Implications and Recommendations

Resource Book

1.0 Analysis of Owners’ Usage and Preferences

2.0 Analysis of Intenders’ Interest and Media Habits

3.0 Market Segments: Methodology and Analysis

4.0 Company and Product Profiles

4.1 PMP Manufacturers

Apple/iPod Video

Samsung/

Microsoft/Zune

Archos

Creative Labs

Toshiba

Coby

Cowon

Mustek

Philips

Thomson

Sandisk

4.2 PMP Chipset Companies

Texas Instrument

SigmaTel

AMD

Marvell

Sigma Design

Analog Devices

Freescale Semiconductor

Authored by Harry Wang
Executive Editor: Tricia Parks
Published by Parks Associates

© July 2007 Parks Associates
Dallas, Texas 75230

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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