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The Bottom Line
An Overview of the Game Advertising Value Chain
Game Advertising Business Models
Daily Hours Spent on TV, Web, and Gaming (among
All Internet Users, 18-34 Male, and 35-54 Female)
Ad Spending per Household/Month: by Media
Percentage of Budget Planned for Various Forms of
Emerging Media
Game Consoles Not Just About Games
Number of PC Gaming Hours per Month: Online vs.
Offline (Q2/06)
Casual Game Genres Played by Gender and Age
Number of Xbox Live! Subscribers
How Is an Impression Counted
Summary of Advergames Developers
Top Ten Casual Game Portals (April 2007)
Time Spent on Playing New. vs. Old Games
Key Providers of Virtual World Marketing Solutions
Summary of Leading Virtual Worlds
Major Game Tournaments
The Game Advertising Continuum: a Comparison
DIGA Technology Illustration
Game Genres Played by Gender and Age: FPS, Sports,
Action/Adventure, and Driving
Popular Games on Xbox/Xbox 360 and PC
How Is Revenue Shared
DIGA Solution Providers: a Detailed Comparison
Breaking Down the Cost of a Console Game
Full-Service Shop Approach
The Six Pillars of Sony PlayStation Network
Mobile Game Advertising Solution Providers
U.S. Forecast of Total Game Advertising Revenue
(2006-2012)
Detailed Breakdown of Forecast Numbers
Comparison of CAGR by Type of Game Advertising
(2006-2012)
Resource Book
Trends in PC Gamer Demographics 2004-2007
Trends in Console Gamer Demographics 2006-2007 by
Age & Gender
Trends in Online Gamer Demographics 2004-2007 by
Age & Gender
Trends in Console Gamer Demographics 2006-2007 by
Education
Trends in Online Gamer Demographics 2004-2007 by
Education
Percentage of Various Gamer Groups
Estimated Number of Households with Gamers from
Different Segments
Ranking of Motivation, Time, and Money Spent
Retail Gaming Revenue by Gamer Groups
Percentage of Frequent Online Gamers (At Least
Weekly)
Online Gaming Services
Using Online Gaming Services
Popular Online Multiplayer Games
Popular Online Multiplayer Games: by Age & Gender
Online Game Spenders by Gender
Online Game Spenders by Age
Mean Hours Spent on Gaming Device
Average Game Session Length
Gaming Time Allocation by Platform: Male vs.
Female
Number of PC Gaming Sessions per Month: by Age and
Gender
Number of Console Gaming Sessions per Month: by
Age and Gender
Number of Gaming Sessions on a Mobile Phone: by
Age and Gender
How Do Different Gamer Groups Allocate Gaming Time
Social Gaming Habits of Teens
Social Gaming Habits of Adults
Gaming with Child
Number of PC Gaming Sessions per Month: Online vs.
Offline
Number of PC Gaming Hours per Month: Online vs.
Offline by Age &
PC Gaming Session Length per Month: Online vs.
Offline
PC Gaming Session Length per Month Online vs.
Offline
Gaming Budget Allocation
Monthly Expenditure on Gaming
PC Gaming Under-monetized Compared to Console
Gaming
Monthly Expenditure on Computer Games by Age and
Gender
Monthly Expenditure on Console Games by Age and
Gender
Monthly Expenditure on Online Games
Types of Games Played Personally
Casual Game Genres Played by Gender & Age
Game Genres Played by Gender & Age: Kids,
Dancing/Singing
Game Genres Played by Gender & Age:
FPS/Sports/Action/Driving
Game Genres Played by Gender & Age: RPG,
Simulation, Strategy
Game Genres Played by Gender & Age: Advergaming
Average Number of Hours Playing PC Games
Average Number of Hours Playing Console Games
Time Spent on Playing New vs. Old Games
Average Time Spent Playing New vs. Old Games by
Age
Average Time Spent Playing New vs. Old Games by
Gender
Average Time Spent Playing New vs. Old Games by
Segment
Perception of In-Game Advertising
Power Gamers Have Strong Opinions about Game
Advertising
Perception of In-Game Ads Always Having Negative
Impacts: by Gender and
Opinion about Seeing In-Game Ads to Win Prizes: by
Gender and Age
Opinion about Seeing In-Game Ads if it Helps
Reduce Cost
Opinion about Seeing In-Game Ads if it Helps
Enhance Game Play
Interest in Subscribing to a Game Service
Featuring in-Game Ads at Various Price Points
Price Sensitivity toward Game Services with Ads
Appeal of Free Ad-Supported Gaming Service
Interest in Games Featuring In-Game Ads and
Special Features
Interest in Extra Features in a Game with In-Game
Ads: Gender Difference
Desired Discount for Games with In-Game Ads
Discount Expected for Games with Ads: by Age and
Gender
Perception of Different Types of Ad Insertion
Least Intrusive Approach of Ad Insertion: by Age
and Gender
Double Fusion Publisher Partners and Game Titles
Double Fusion Milestones
Engage Milestones
Greystripe Milestones
IGA Worldwide Publisher Partners and Game Titles
IGA Worldwide Milestones
Massive Milestones
Massive Publisher Partners and Advertisers
Arkadium Casual Game Publisher Partners and
Selected Titles
Arkadium Milestones
Boonty Milestones
Fuel Industries’ Casual Game Publisher Partners
and Selected Titles
Neoedge Casual Game Publisher Partners and
Selected Titles
Neoedge Milestones
Real Networks Milestones
Shockwave Milestones
Skyworks Milestones
WildTangent Milestones
Yahoo! Games Milestones
Xbox and Xbox 360 Units Sold
Number of Xbox Live! Subscribers
Microsoft Game Advertising Platforms and Divisions
Nintendo GameCube Units Sold Worldwide
Nintendo Wii Units Sold Worldwide
PlayStation 2 Units Shipped Worldwide
PlayStation 3 Units Shipped Worldwide
Eyeblaster Milestones
Exent Publisher Partner and Game Titles
Exent Milestones
Trymedia Milestones
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