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Brand Awareness, Use and Preference among Home Systems Integrators

AN INDUSTRY REPORT FROM PARKS ASSOCIATES
By Daryl Delano, Director of Research, EH Publishing and Bill Ablondi, Director, Home Systems Research

Publish Date: Jul 07

SYNOPSIS

This report, part of the Channel Monitor Service, provides an understanding of custom electronics professionals’ familiarity use and preference with brand names within 21 separate product categories. It presents the results of EH Publishing’s 3rd annual study conducted in collaboration with Parks Associates. Results show brands specified, used & installed by custom electronics professionals during the past two years.

“This research documents the fact that certain brands are well-entrenched as the market leaders in their specialty categories,” said Daryl Delano, EH Publishing’s research director. “Members of the ‘Hall of Fame’ that consistently measure high rankings for brand familiarity and use include Denon for receivers, Marantz for amplifiers, Russound for multi-room audio distribution, Lutron for lighting control, and Crestron for whole-house automation.”

Download PDF of Table of Contents

The Bottom Line is a concise, executive-level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space.

A Parks Associates’ Resource Book contains a wealth of consumer survey data and company profiles—a must-have reference for product/market planning.

CONTENTS

The Bottom Line

1.0   Introduction

1.1 Research Study Objectives

1.1.1  Rank Factors Important to Brand Selection

1.1.2  Determine Installers’ Familiarity with Brands

1.1.3  Quantify Use over Past Two Years

1.1.4  Identify Brand Preferences

2.0   Notes on Methodology

2.1 Survey Overview

2.2 Future Research

3.0   Profile of Respondents

3.1 Primary Business

3.2 Geographical Location of Operations

3.3 Length of Time in Business

3.4 Estimated 2007 Revenues

3.5 End-user Cost of a Typical Home Systems Installation

3.6 Rating of Importance of Selected Brand Characteristics

4.0   Highlights of Survey Results

5.0   “Top 5 Brands” by Product Category

5.1 In-Wall/Ceiling Speakers

5.2 Floor/Shelf (Freestanding) Speakers

5.3 Receivers

5.4 Amplifiers and Pre-Amps

5.5 Multi-Room Audio Distribution

5.6 Media Servers

5.7 Audio/Video Wire & Cables

5.8 Plasma Flat-Panel TVs

5.9 LCD Flat-Panel TVs

5.10  Rear Projection TVs     

5.11  Front Projection Video

5.12  Screens

5.13  Racks/Mounts/Lifts/Stands

5.14  Power Conditioning/Power Quality/Surge Suppression

5.15  Home Theater Furniture/Seating/Acoustical Treatments

5.16  Whole-House Automation System

5.17  Lighting Controls

5.18  Window Covering/ Motorized Control

5.19  Universal Wireless Remote Controls

5.20  Central Vacuum Systems

5.21     Structured Wiring Systems

Resource Book

Brand Ranking in 21 Product Categories

Overall Familiarity, Use in Past 2 Years, Used Most in Past 2 years

Brand Familiarity in 21 Product Categories

By Geographical Region

By Installers’ Annual Revenue

Brands in 21 Product Categories Purchased/Used in Last 2 Years

By Geographical Region

By Installers’ Annual Revenue

Brands in 21 Product Categories Purchased/Used MOST FREQUENTLY in Last 2 Years

By Geographical Region

By Installers’ Annual Revenue

Brand Ranking in 21 Product Categories – 2005 vs. 2006 vs. 2007

Overall Familiarity, Use in Past 2 Years, Used Most in Past 2 years

Brands Listed in Results
 

IN-WALL/CEILING SPEAKERS

B&W

Bay Audio

Bose

Boston Acoustics

Definitive Technology

Elan

Infinity

Jamo

JBL

Klipsch

Monitor Audio

MTX

Niles

Paradigm

Phase Technology

Pinnacle

Polk

Proficient

RBH

Russound

Sonance

SpeakerCraft

Thiel

Triad

TruAudio

 

FLOOR/SHELF (FREESTANDING) SPEAKERS

Atlantic Technology

B&W

Boston Acoustics

Canton

Definitive Technology

Genelec

Jamo

JBL

JM Labs

KEF

Klipsch

M&K

Martin Logan

Meridian

Mirage

Monitor Audio

NHT

Paradigm

Phase Technology

Pinnacle

Polk

PSB

RBH

Revel

Snell

Tannoy

Thiel

Triad

 

RECEIVERS

Audio Design Associates

B&K

Denon

Harman Kardon

Integra

Kenwood

Marantz

NAD

Onkyo

Panasonic

Pioneer

Rotel

Sherwood Newcastle

Sony

Yamaha

 

AMPLIFIERS and PRE-AMPS

ADA

Adcom

Anthem

Audio Control

B&K

Bryston

Classe

Crestron

Denon

Elan

Integra

Krell

Lexicon

Marantz

McIntosh

NAD

Niles

Parasound

Rotel

Russound

Sherbourn

Sonance

SpeakerCraft

Sunfire

 

MULTIROOM AUDIO DISTRIBUTION

ADA

AMX

Audioaccess

Audioplex

Bose

Channel Plus

Channel Vision

ColoradovNet

Control4

Crestron

Elan

Integra

Matrix Audio

Netstreams

Niles

NuVo

Russound

Sonance

Sonos

Sony

SpeakerCraft

Xantech

ZON/Oxmoor

 

MEDIA SERVERS

ADA

AMX

Apple

CodexNovus

Control4

Crestron

Digital Deck

Elan

Escient

Imerge

Imuse

Inteset

Kaleidescape

Meda Systems

Niveus Media

ReQuest

Russound

Sonos

Xperinet

Yamaha

 

AUDIO and VIDEO CABLES

AudioQuest

Belden

Belkin

Ethereal

Genesis/Honeywell

IXOS

KimberKable

Liberty

Monster

Phoenix Gold

ProConnect

ProFlex

Straight Wire

Synergistic Research

Transparent Audio

Tributaries

Ultra-Link

Wireworld

 

PLASMA FLAT-PANEL TVs

BenQ

Fujitsu

Hitachi

JVC

LG/Zenith

Marantz

Mitsubishi

NEC

NuVision

Optoma

Panasonic

Philips

Pioneer

Runco

Samsung

Sharp

SIM2

Sony

Toshiba

Vidikron

 

LCD FLAT-PANEL TVs

BenQ

Dell

Electrograph

JVC

LG/Zenith

Magnavox

Mitsubishi

NuVision

Panasonic

Philips

Pioneer

Polaroid

Runco

Samsung

Sharp

Sony

Syntax Olevia

Thomson/RCA

Toshiba

Viewsonic

Westinghouse

 

REAR PROJECTION TVs

Fujitsu

Hitachi

JVC

LG/Zenith

Mitsubishi

NEC

Optoma

Panasonic

Philips

Pioneer

Samsung

Sharp

Sony

Thomson/RCA

Toshiba

 

FRONT PROJECTION VIDEO

BenQ

Christie Digital

Digital Projection

Dwin

Epson

Hitachi

InFocus

JVC

Marantz

Mitsubishi

NEC

Optoma

Panasonic

Runco

Sharp

SIM2

Sony

TAW

Toshiba

Vidikron

Viewsonic

Yamaha

 

SCREENS

Da-Lite

Draper

Screen Innovations

Screen Research

Stewart

Vutec

 

RACKS/MOUNTS/LIFTS/STANDS

Auton

AVrak

Bell'O

Chief

Electro-Kinetics

Ergotron

Lift-Tech

Lucasey

Middle Atlantic

OmniMount

Panavise

Peerless

Premier Mounts

Sanus

Sharut

SVS

Vantage Point

VideoMount

 

POWER CONDITIONING/POWER QUALITY/

SURGE SUPPRESSION

APC

Belkin

Furman Sound

Minuteman

Monster

Panamax

Richard Gray's Power Co.

SurgeX

Transparent Audio

Tripp Lite

 

HOME THEATER FURNITURE/SEATING/

ACOUSTICAL TREATMENTS

AcoustiBlok

Acoustic Innovations

Architextures

Auralex

Bass Industries

BDI

Bell'O

Berkline

Cinema Design Group

CinemaTech

D-Box

First Impressions

Fortress Seating

Hooker

Irwin

JSP

Kinetics

Premier

Quest Acoustical Interiors

Salamander

Sanus

Sharut Furniture

StudioTech

 

WHOLE-HOUSE AUTOMATION SYSTEMS

AMX

Control4

CorAccess

Crestron

Destiny Networks

Elan

ELK

GE Security

HAI

HomeLogic

Honeywell/Apex

JDS Technologies

Niles

On-Q/Legrand

Superna

Vantage

X-10 Pro

 

LIGHTING CONTROLS

AMX

Centralite Systems

Clipsal/SquareD

ColoradovNet

Control4

Crestron

Honeywell

Leviton

Lightolier

LiteTouch

Lutron

On-Q Home

Powerline Control Systems

Simply Automated

Smarthome

Vantage/Legrand

X-10 Pro

 

WINDOW TREATMENT MOTORIZATION/CONTROL

BTX

Draper

Electric Shade

Hunter Douglas

Insolroll

Lutron

Makita

Mechoshade

Silent Gliss

Skyco Shading Systems

Solar Shading Systems

Somfy

 

UNIVERSAL WIRELESS REMOTE CONTROLS

CorAccess

AMX

Crestron

Destiny Networks

Logitech/Harmony

Marantz

Niles

Philips/Pronto

Remote Technologies, Inc.

Universal Electronics

Universal Remote

Xantech

 

CENTRAL VACUUM SYSTEMS

Beam

Broan-NuTone

Electrolux/Aerus

Hayden

Honeywell

H-P Products/Dirt Devil

M&S Systems

M.D. Manufacturing

VacuFlo

Vacu-Maid

 

STRUCTURED WIRING SYSTEMS

AMP

Channel Plus/Linear

Channel Vision

Direct Connect

Elan

Futuresmart/Honeywell

GE Security

Greyfox

Leviton

M&S Systems

On-Q/Legrand

Unicom

UStec

ATTRIBUTES

Authored by Daryl Delano and Bill Ablondi
Executive Editor: Tricia Parks
Published by Parks Associates

© July 2007 Parks Associates
Dallas, Texas 75230

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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