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A diverse set of players are entering the mobile TV space using a wide
range of strategies, technologies, and revenue models. Parks Associates cuts
through the noise and hype, penetrating into the core issues to predict the
ultimate winners and losers in the space. This report provides an in-depth
understanding of the mobile TV market dynamics as well as an analysis of
consumer demand.
“Many obstacles to mobile TV are often underplayed, including spectrum
availability, conflicting business interests, and pressure from
‘over-the-top’ providers that are attempting to bypass the cellular
operators,” said
John Barrett, director of research with Parks Associates. “All
of these factors make for a messy and confusing market to compete in.”
Download PDF of Table of
Contents
The Bottom Line is a concise, executive-level summary of the current
state of the market, evolutionary path, and the implications for companies
doing business in this space.
A Parks Associates’ Resource Book contains a wealth of consumer
survey data and company profiles—a must-have reference for product/market
planning. |
