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The Business of Bundled Services: Consumers, Models and Uptake
analyzes the changing dynamics of the bundled services market. The report
offers insight into ideal service mixes, customer groups, and emerging
models for bundled services. It provides guidance to service and value-added
solutions providers to design and execute better market strategies that
maximize ARPU and increase customer retention.
“Offering a blended set of services to consumers gives operators the
opportunity to sell user experience,” said Deepa Iyer,
a research analyst at Parks Associates. “Such offerings guarantee revenue
growth combined with increased customer loyalty.”
Download PDF of Table of
Contents
The Bottom Line is a concise, executive-level summary of the current
state of the market, evolutionary path, and the implications for companies
doing business in this space.
A Parks Associates’ Resource Book contains a wealth of consumer
survey data and company profiles—a must-have reference for product/market
planning. |
