Publish Date: Sep 05
Purchase Report Online

With more than 18 million U.S. homes equipped with a wired or wireless home network, the next phases of home networking deployment will center on solutions that deliver enhanced value to connectivity. This report examines the market for two advanced connectivity concepts – secure and easy-to-use storage / backup solutions and network management offerings. It provides an overview of the state of industry, profiles leading players and solutions, offers primary consumer data regarding adoption and interest, and forecasts market growth.

“Understanding storage and management solutions for the connected home is extremely important for broadband service providers, who are likely to play a key role in the next phase of home networking adoption,” said Yuanzhe (Michael) Cai, senior analyst at Parks Associates. “Networked storage will be another revenue-generating unit (RGU) attached to the home network, and home network management solutions could turn a cost center into a profit center.”

Download PDF of Table of Contents

The Bottom Line is a concise, executive-level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space.

A Parks Associates’ Resource Book contains a wealth of consumer survey data and company profiles—a must-have reference for product/market planning.

The Bottom Line

1.0 Notes on Methodology
   1.1 Consumer Data
   1.2 Definitions
   1.3 Digital Entertainment Segments

2.0 Storage Solutions for the Connected Home
   2.1 Defining the Domain: Networked Storage Solutions
      2.1.1 NDAS
      2.1.2 Consumer NAS, IP SAN, and Personal Server
      2.1.3 HDD-based Media Server
      2.1.4 A Pyramid of Solutions
   2.2 Hard Drive Industry Trends
   2.3 Technology Components and Solution Vendors
      2.3.1 Bill of Materials and Cost Breakdown
      2.3.2 Networking Technologies
      2.3.3 Software/Middleware Solutions
      2.3.4 System on a Chip
      2.3.5 Emerging Technologies: SATA and Perpendicular Recording
      2.3.6 RAID Migrating into Consumer Market
      2.3.7 Integrated Solutions vs. Adapter/Enclosure Solutions
   2.4 Market Snapshot
      2.4.1 What’s the Value Proposition?
      2.4.2 Market Drivers and Inhibitors
      2.4.3 Competitive Landscape
      2.4.4 Partnering up in the Early Market
      2.4.5 Marketing Strategies and Distribution Channels
      2.4.6 Entry of Major Hard Drive and Networking Companies
      2.4.7 Networked Storage: A Candidate for Media Server?
      2.4.8 Online Storage
   2.5 Consumer Analysis
      2.5.1 Demand for Storage
      2.5.2 Backup Behaviors and Needs
      2.5.3 Interest in a Networked Storage
      2.5.4 Analysis of the Targeted Segments
      2.5.5 Price Sensitivity and Desired Features

3.0 Network Management Solutions for the Connected Home
   3.1 Defining the Domain
   3.2 Home Network Management Software
   3.3 WAN Remote Management Solution Providers

4.0 The Role of Broadband Service Providers

5.0 Market Forecasts

6.0 Important Market Implications

Resource Book

1.0 The Growth of Connected Home
   1.1 The Growth of Broadband
   1.2 The Growth of Home Networking
   1.3 The Home Computing Environment and Media Choice for the Home Network
   1.4 The Expected Growth of Hybrid Networking Solutions
   1.5 How are Households Using Home Networks?
   1.6 The Growth of Digital Content

2.0 Key Demographics of Networked Households and Intenders

3.0 Network Management Applications
   3.1 Security and Home Computer Performance Issues
   3.2 Home Networking Challenges
   3.3 LAN Management Software
   3.4 WAN Management
   3.5 Outlook for LAN and WAN Management Solutions

4.0 Need for Storage in the Connected Home

5.0 Consumer Backup Behaviors and Preferences
   5.1 Media Used for Backup
   5.2 Frequency of Backup
   5.3 Preferred Media for Backup

6.0 Consumer Interest in a Networked Storage Device
   6.1 Ownership of External Hard Drives
   6.2 Consumer Awareness and Adoption of Networked Storage
   6.3 Key Demographics of Networked Storage High Intenders
   6.4 Designing the Right Marketing Message and Strategy
   6.5 Price Elasticity
   6.6 What Devices Do Consumers Want to Connect to a Networked Storage?
   6.7 Desired Features/Functions
   6.8 Preferred Brand

7.0 Company Profiles
   7.1 Networked Storage Vendors
      7.1.1 Anthology Solutions
      7.1.2 Axentra Corp.
      7.1.3 Buffalo Technology
      7.1.4 D-Link
      7.1.5 Infrant Technologies
      7.1.6 I-O DATA Device, Inc.
      7.1.7 IOGEAR, Inc.
      7.1.8 Iomega
      7.1.9 LaCie
      7.1.10 Linksys
      7.1.11 Maxtor
      7.1.12 Mirra Inc. (Part of Seagate as of Sept. 2005)
      7.1.13 Netgear
      7.1.14 SmartDisk
      7.1.15 Seagate
      7.1.16 SimpleTech
      7.1.17 TRITTON Technologies
      7.1.18 Western Digital
      7.1.19 Ximeta
   7.2 Networked Storage Solution Vendors
      7.2.1 Agere Systems Inc.
      7.2.2 Broadcom
      7.2.3 Hitachi
      7.2.4 Intel Corporation
      7.2.5 Freescale Semiconductor (Motorola)
      7.2.6 Silicon Image
      7.2.7 Zetera
   7.3 Network Management Software Company Profiles
      7.3.1 Affinegy
      7.3.2 Digiticians
      7.3.3 Gteko
      7.3.4 Pure Networks
      7.3.5 Sereniti
      7.3.6 SingleClick Systems
   7.4 Network Management and Support Software Company Profiles
      7.4.1 Ashley Laurent
      7.4.2 Jungo Software Technologies
      7.4.3 Motive, Inc.
      7.4.4 Sandvine
      7.4.5 SupportSoft

The Bottom Line

Characteristics of Digital Entertainment Segments
Market Overview, Product Categories, and Selected Vendors
Unit Shipments of Consumer Electronics Hard Drives for Seagate
Bill of Materials for Different External Hard Drive Solutions
Middleware Solutions for Networked Media with Strong Focus on CE and PC Platforms
System-on-a-Chip Solutions for Networked Storage
Comparison of Different RAID Levels
Important Function of a Networked Storage Device
Drivers and Inhibitors for Networked Storage
Market Position of Consumer Networked Storage Vendors
Partnership between Companies on the Networked Storage Value Chain
Strengths and Weaknesses of Different Media Server Platforms
Online Storage Services
Penetration of Digital Entertainment Devices
Percentage of Internet and Networked Households with Digital Content Stored on PCs/Hard-Drive Devices
Why Are People not Backing up?
Demographics of the Familiar, Owners, and High Intenders for a Networked Storage
U.S. Households with Multiple PCs (2001-2010)
Intention for a Networked Storage Device among Multiple PC Households
Interest in Purchasing a Networked Storage Device at Various Price Points
Opportunities within Home Network Stages 37
U.S. Forecast of Households with a Home Network, Multiple PCs, and Networked Storage devices (2004-2010)
Annual U.S. Unit Shipments of Consumer Networked Storage Devices (2004-2010)
Annual Shipments of Networked Storage Devices as a Percentage of Total Shipments of External Hard Drives (2004-2010)
Annual U.S. Dollar Sales of Consumer Networked Storage Devices (2004-2010)

Resource Book

Data Network Growth
Growth of Broadband Internet and Home Data Networks
Households with Data Network by Internet Connectivity
Why Households Upgrade to Broadband
The Stages of Home Networking
Distribution of Home Networks: Multiple-PC vs. Single-PC Households
Close to One-Half of Multiple-PC Households Are Home Network Owners
Network Media Used for Data Connectivity
Media Preferences for Home Networking Equipment
Multiple-PC Household Configurations: 2001 versus 2004
What is Shared in Home Networking Configurations?
Percentage of Internet and Networked Households with Digital Content Stored on PCs/Hard-Drive Devices
Adoption of Home Networks by Age
Adoption of Different Types of Home Networks by Household Income
Ownership of Home Network among Narrowband and Broadband Households
Ownership of Home Networks by Ownership of PCs
Percentage of Non-Networked Broadband Households Likely to Acquire Home Networking Components
Overcoming Hurdles: Home Computer and Home Network Use
PC Problems Experienced in Last Twelve Months
Concerns about Viruses and Spyware
Problems Associated with PC Use: The Role of Viruses and Spyware
Problems Experienced When Installing and Using Home Networking Equipment
Problems Experienced When Installing and Using Home Network Equipment by Age
Who Helped Fix Problems Associated with Home Networks?
Ways to Solve Home Networking Problems by Gender
“Utility Dashboard” Solutions Providers 25
Third-Party LAN Configuration/Monitoring Solutions Providers
WAN/LAN Management Solution Providers
Opportunities within Home Network Stages
How Much Hard Drive Capacity Do All Your Home PCs Have?
Anticipated Growth of Hard Drive Capacity in Next Twelve Months
Anticipated Growth of Hard Drive Capacity by Existing Hard Drive Capacity on Home PC
Number of Digital Music Files Stored on PCs and Hard-Drive-based Devices
Number of Digital Photos Stored on PCs/Hard Drive-based Devices
Hours of Personal Videos Stored on PCs/Hard Drive-based Devices
Number of Video Clips Stored on PCs/Hard Drive-based Devices
Hours of Movies and TV Shows Stored on PCs/Hard Drive-based Devices
Hours of Movies and TV Shows Stored on Hard Drives by Ownership of PVR and Video Recording Software
A 160 GB Hard Drive Equals to…
Where Do You Currently Store Your Digital Media Content?
How Do You Currently Back up Documents and Digital Content?
Penetration of CD Burners and DVD Burners
CD and DVD Burner Becoming Essential PC Features
Media for Backing up Documents and Digital Content by Gender
Media for Backing up Documents and Digital Content by Age
Media for Backing up Digital Media Content by Digital Entertainment Segments
Frequency of Backing up Documents/Digital Content
Frequency of Backing up Personal Documents by Digital Entertainment Segments
Frequency of Backing up Digital Photos by Digital Entertainment Segments
Frequency of Backing up Digital Music and Video Content by Digital Entertainment Segments
Preferred Option for Backing up Documents/Digital Content
Preferred Option for Backing up Personal Documents by Frequency of Backing up
Preferred Option for Backing up Digital Photos by Frequency of Backing up
Preferred Option for Backing up Music and Video Content by Frequency of Backing up
Household Ownership of External USB Hard Drives
Percentage of Respondents Connecting External USB Hard Drives to Home PCs by Education and Income
Familiarity with a Networked Storage Device
Familiarity with a Networked Storage Device by Age and Gender
Familiarity with a Networked Storage Device by Education Level
Familiarity with a Networked Storage Device by Digital Entertainment Segments
Household Ownership of USB External Hard Drives Crossed by Familiarity with networked Storage Device
Telecommuting and Self-Employment Impact Familiarity with Networked Storage Devices
Interest in a Networked Storage Device among Home Network Owners
Interest in a Networked Storage Device among Home Network Owners/Intenders by Gender and Age
Interest in a Networked Storage Device by Household Income
Interest in a Networked Storage Device Crossed by Familiarity with a Networked Storage Device
Interest in a Networked Storage Device Crossed by Digital Entertainment Segments
Ownership of Home Networks by Digital Entertainment Segments
Interest in a Networked Storage Device by Ownership of/Intention for PVRs
Adoption of Home Networks by PC Ownership
Interest in a Networked Storage Strong among Home Network Intenders
Interest in a Networks Storage Device by Frequency of Backing up Different Content
PC Problems, Especially Hard Drive Failure, Drive Interest in Networked Storage
Interest in a Networked Storage Device among Telecommuter Households
USB Hard Drive Owners More Interested in a Networked Storage Device
Purchase Intention for External USB Hard Drive by Interest in a Networked Storage Device
Interest in a Networked Storage Device by Interest in Bundled Services
Interest in Purchasing a Networked Storage Device at Various Price Points
Price Sensitivity for a Networked Storage by Age and Gender
Number of Devices Connected to a Home Network
Devices Consumers Are Interested in Connecting to a Networked Storage Device
Devices Interested in Connecting to a Networked Storage Device by Gender
Devices Most Interested in Connecting to a Networked Storage Device by Intended Primary Usage
Important Function of a Networked Storage Device
Primary Usage of a Networked Storage Device by Gender and Age
Important Features for a Networked Storage Device
Interest in Networked Storage Features by Age and Gender: Connecting to a Digital Video Adapter
Interest in Networked Storage Features by Age and Gender: Protection against Viruses and Hackers
Interest in Networked Storage Features by Age and Gender: Off-site (Online) Backup Features
Preferred Brand for a Networked Storage Device
Trusted Vendors for Networked Storage by Gender
Product Overview: Anthology Solutions
Product Overview: Axentra
Buffalo Inc.: Financial Overview
Product Overview: Buffalo Technologies
D-Link: Financial Overview
Product Overview: D-Link
Product Overview: Infrant Technologies
I-O Data: Financial Overview
Product Overview: I-O Data
Product Overview: IOGEAR
Iomega: Financial Overview
Product Overview: Iomega
Lacie Group: Financial Overview
Product Overview: Lacie
Product Overview: Linksys
Maxtor Corporation: Financial Overview
Product Overview: Maxtor
Product Overview: Mirra
Netgear: Financial Overview
Product Overview: SmartDisk
Seagate: Financial Overview
SimpleTech: Financial Overview
Product Overview: SimpleTech
Product Overview: TRITTON Technologies
Western Digital: Financial Overview
Product Overview: Western Digital
Product Overview: Ximeta
Agere Systems: Financial Overview
Product Overview: Agere Systems
Broadcom: Financial Overview
Product Overview: Broadcom
Hitachi, Ltd.: Financial Overview
Product Overview: Hitachi
Intel Corp.: Financial Overview
Product Overview: Intel
Freescale: Financial Overview
Silicon Image: Financial Overview
Product Overview: Silicon Image
Affinegy Software Solutions
Digiticians Software Solutions
Gteko Software Solutions
Pure Networks Software Solutions
Sereniti Software Solution
SingleClick Systems Software Solutions
Ashley Laurent Solution
Jungo OpenRG Solutions
Motive Software Solutions
Sandvine Network Solutions

Authored by: Yuanzhe (Michael) Cai
Executive Editor: Tricia Parks
Published by: Parks Associates

© September 2005 Parks Associates
Dallas, Texas 75230

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

Subscribe to PARKS POINTS  |  View FAST FACTS
© 1998-2008 Parks Associates. All rights reserved  |  CONTACT PARKS 1-800-PARKS11 or 972-490-1113
    Design: FigDesign  |  Browse Parks Associates Industry Reports