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This primary perspective provides a demographic and technographic profile of
consumers that are using digital video, music, and imaging applications. It
details device ownership, usage patterns, and household characteristics for
each segment considered. Moreover, it provides insight into how these
consumers are and what is driving adoption.
“Digital, multimedia applications are beginning to penetrate the mainstream
market and in some cases are already very common among the population,” said
John Barrett, director of research for Parks Associates. “The
households leading the advance toward digital entertainment provide key
insight into what is behind these trends and the challenges that lie ahead
for technology and service providers alike.”
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A Primary Perspective is a compilation of primary consumer
data derived from a variety of primary research studies. Through Primary Perspectives, we
pull data from several primary consumer studies in order to
examine specific topics relevant to your business. |
