Parks Associates - IP Video Services: Analysis & Forecasts, an industry research report

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IP Video Services: Analysis & Forecasts
AN INDUSTRY REPORT FROM PARKS ASSOCIATES
by Deepa Iyer, Analyst	Publish Date: Aug 05 Purchase Report Online
SYNOPSIS
This report presents the dynamism involved in the IPTV space. IPTV has the potential to open new horizons for telcos. The revenue per customer could almost double by deploying a triple-play package. This report also plunges deeper into understanding the strategies that could help telcos proliferate in this market and maximize their market share. “There is a fuzzy picture in everybody’s minds about IPTV and its benefits. The question is ‘Are we there yet?’” said Deepa Iyer, a research analyst at Parks Associates. “No doubt IPTV could provide an edge to telcos in competing with cable operators. But it still boils down to how soon the market absorbs the benefits IPTV has to offer. The telcos have to be quick and prudent in executing their strategies.” Download PDF of Table of Contents The Bottom Line is a concise, executive-level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space. A Parks Associates’ Resource Book contains a wealth of consumer survey data and company profiles—a must-have reference for product/market planning.
CONTENTS
The Bottom Line 1.0 Notes on Methodology 1.1 Consumer Data 1.2 Definitions 2.0 IPTV Explained 2.1 Definition of IPTV 2.2 How does IPTV work? 3.0 Supply-Side Analysis 3.1 Broadband Market Analysis 3.2 Competitive Analysis 3.2.1 Regional Bell Operating Companies (RBOCs) 3.2.2 Independent Operating Companies (IOCs) 3.2.3 Cable Industry 3.2.4 Satellite Operators 3.2.5 Additional Market Players Broadband Service Providers Municipalities 3.2.6 Content Aggregators 4.0 Moving to the Next Phase 4.1 Changes in Technology 4.2 Strategic Partnerships 4.2.1 Content Providers 4.2.2 Satellite Providers 5.0 Demand-Side Analysis 5.1 North America 5.1.1 The U.S. Market Segmentation 5.1.2 Positioning of Services in the U.S. Market Implications 5.1.3 Switching Patterns based on Current Choices Customers subscribed to a bundled plan Consumers not subscribed to a bundled plan 5.1.4 Switching Patterns based on Monetary Incentives in the U.S. Market 5.1.5 Canada 5.2 Australia 5.3 Asia 5.3.1 China 5.3.2 Japan 5.3.3 Korea 5.3.4 Taiwan 5.4 Europe 5.4.1 France 5.4.2 Germany 5.4.3 Italy 5.4.4 Spain 5.4.5 The U.K. 6.0 Key Issues related to IPTV Deployment 6.1 Security concerns 6.2 Content 6.3 Technology concerns 6.3.1 Integration 6.3.2 Cost and Time-to-Market 6.3.3 Standards 6.3.4 Home Networking 6.4 Regulatory Concerns 7.0 Value Chain Components Overview 7.1 Application Architecture 7.2 Video Head-end 7.2.1 Interoperability 7.2.2 Versatility 7.2.3 Automation 7.3 Conditional Access 7.3.1 Set-top Boxes 8.0 Global View of IPTV Market Space 9.0 Market Implications 10.0 Market Forecasts Resource Book Section I: Analysis of U.S. Consumers Psychographic Profiles: U.S. consumers Positioning of Services Demographic Profiles: U.S. Consumers U.S. Consumers’ Interest in New Services Section II: Analysis of Canadian Consumers Psychographic Profiles: Canadian Consumers Positioning of Services Demographic Profiles: Canadian Consumers Section III: Analysis of Australian Consumers Psychographic Profile of Australian Consumers Positioning of Services Demographic Profiles: Australian Consumers Section IV: Analysis of Asian Consumers Analysis of Chinese Consumers Psychographic Profiles: Chinese Consumers Positioning of Services Demographic Profiles: Chinese Consumers Analysis of Japanese Consumers Psychographic Profiles: Japanese Consumers Positioning of Services Demographic Profiles: Japanese Consumers Analysis of Korean Consumers Psychographic profiles: Korean Consumers Positioning of Services Demographic Profiles: Korean Consumers Analysis of Taiwanese Consumers Psychographic Profiles: Taiwanese Consumers Positioning of Services Demographic Profiles: Taiwanese Consumers Section V: Analysis of European Consumers Analysis of French Consumers Psychographic Profiles: French Consumers Positioning of Services Demographic Profiles: French Consumers Analysis of German Consumers Psychographic Profiles: German Consumers Positioning of Services Demographic Profiles: German Consumers Analysis of Italian Consumers Psychographic Profiles: Italian Consumers Positioning of Services Demographic Profiles: Italian Consumers Analysis of Spanish Consumers Psychographic Profiles: Spanish Consumers Positioning of Services Demographic Profiles: Spanish Consumers Analysis of U.K. Consumers Psychographic Profiles: U.K. Consumers Positioning of Services Demographic Profiles: U.K. Consumers Section VI: Options for Bundled Services in the U.S. Section VII: Global IPTV Forecasts Section VIII: Access Technology Overview FTTx Fiber-to-the-Premise (FTTP) Fiber-to-the-Node (FTTN) Fiber-to-the-Curb (FTTC) Asymmetrical Digital Subscriber Line 2+ (ADSL2+) Very High Speed Digital Subscriber Line (VDSL) Hybrid Fiber Coax (HFC) Section IX: Compression Technologies MPEG-4 Simple Profile (SP) and Advanced Simple Profile (ASP) MPEG-4 Part 10 (H.264) Windows Media 9 VC-1 (WM 9 VC-1) Section X: The IPTV Value Chain Section XI: Profiles of Leading Telecom Operators BellSouth Cross Telephone Falcon Communications Pioneer Communications Qwest SBC SureWest Communications Verizon Section XII: Profiles of Leading IPTV Content Aggregators Akimbo Systems CinemaNow Interactive Television Networks, Inc. (ITVN) Movielink STARZ! Ticket Section XIII: Profiles of Leading Encoder Providers Microsoft Tandberg Section XIV: Profiles of Leading VOD/Value-Added Service Providers BitBand Concurrent Computer Corp. nCube Entone Kasenna SeaChange Packet Vision Section XV: Profiles of Leading Content Protectors Irdeto Latens NagraVision NDS Widevine Technologies Verimatrix Section XVI: Profiles of Leading Application Control Providers Alcatel Orca Critical Telecom Minerva Networks Myrio Section XVII: Profiles of Leading Network Equipment Providers Lucent Technology, Inc. Section XVIII: Profiles of Leading System Integrators Motorola Broadband Communications Sector Scientific-Atlanta Section XIX: Profiles of Leading Set-top Box Manufacturers and Software Providers 2Wire Amino ANT Pace Micro Technology Thomson
Figures
The Bottom Line Basic IPTV Network Factors identified for the U.S. market Psychographic profiles of the U.S. market customer segments Demographic profiles of the U.S. Market segments Key Differentiators in North America Customer Segments Willingness to Pay for various services/mo. Percentage of customers likely to choose a fixed-line telephone provider Percentage of consumers who are unsure about their choice Consumers’ Preference for bundled services Percentage of respondents who would switch to a fixed-line operator for triple-play services Factors identified for Canadian market Psychographic profiles of Canadian market customer segments Demographic profiles of Canadian market customer segments Key Differentiators in Australia Demographic profiles of Australian market customer segments Demographic profiles of Chinese market customer segments Demographic profiles of Japanese market customer segments Demographic profiles of Korean market customer segments Demographic profiles of Taiwanese market customer segments Key Differentiators in Asia Demographic profiles of French market customer segments Demographic profiles of German market customer segments Demographic profiles of Italian market customer segments Demographic profiles of Spanish market customer segments Demographic profiles of the U.K. market customer segments Key Differentiators in Europe Most attractive segments worldwide Leading IP Television Providers: North America Leading IP Television Providers: Europe Leading IP Television Providers: Asia Global IPTV Subscribers: A Preliminary Forecast IPTV Set-top shipments worldwide Resource Book Positioning the Services: U.S. Consumers U.S. IPTV Potential Customer Segments Demographic Profiles of the U.S. U.S. IPTV Potential Customer Segments by Age U.S. IPTV Potential Customer Segments by Gender U.S. IPTV Potential Customer Segments by Marital Status U.S. IPTV Potential Customer Segments by Education U.S. IPTV Potential Customer Segments by Adults in HH U.S. IPTV Potential Customer Segments by Children in HH U.S. IPTV Potential Customer Segments by Type of Residence U.S. IPTV Potential Customer Segments by Home Ownership U.S. IPTV Potential Customer Segments’ Interest in Home Monitoring System U.S. IPTV Potential Customers Segments' Interest unlimited local &long-distance calling U.S. IPTV Potential Customers Segments' Interest in Wireless Broadband Positioning of Services: Canadian Consumers Canada: IPTV Potential Customer Segments Demographic profiles of Canadian market customer segments Canada: IPTV Potential Customer Segments by Gender Canada: IPTV Potential Customer Segments by Age Canada: IPTV Potential Customer Segments by Marital Status Canada: IPTV Potential Customer Segments by Education Canada: IPTV Potential Customer Segments by Adults in HH Canada: IPTV Potential Customer Segments by Children in HH Canada: IPTV Potential Customer Segments by Type of Residence Canada: IPTV Potential Customer Segments by Home Ownership Positioning of Services: Australian consumers Australia: IPTV Potential Customer Segments Demographic profiles of Australia market customer segments Australia: IPTV Potential Customer Segments by Gender Australia: IPTV Potential Customer Segments by Age Australia: IPTV Potential Customer Segments by Marital Status Australia: IPTV Potential Customer Segments by Education Australia: IPTV Potential Customer Segments by Adults in HH Australia: IPTV Potential Customer Segments by Children in HH Australia: IPTV Potential Customer Segments by Type of Residence Australia: IPTV Potential Customer Segments by Home Ownership Positioning of Services: Chinese Consumers China: IPTV Potential Customer Segments Demographic profiles of Chinese market customer segments China: IPTV Potential Customer Segments by Gender China: IPTV Potential Customer Segments by Age China: IPTV Potential Customer Segments by Marital Status China: IPTV Potential Customer Segments by Adults in HH China: IPTV Potential Customer Segments by Children in HH China: IPTV Potential Customer Segments by Education China: IPTV Potential Customer Segments by Type of Residence China: IPTV Potential Customer Segments by Home Ownership Positioning the Services: Japanese Consumers Japan: IPTV Potential Customer Segments Demographic profiles of Japanese market customer segments Japan: IPTV Potential Customer Segments by Age Japan: IPTV Potential Customer Segments by Gender Japan: IPTV Potential Customer Segments by Marital Status Japan: IPTV Potential Customer Segments by Education Japan: IPTV Potential Customer Segments by Adults in HH Japan: IPTV Potential Customer Segments by Children in HH Japan: IPTV Potential Customer Segments by Type of Residence Japan: IPTV Potential Customer Segments by Home Ownership Positioning the Services: Korea Consumers Korea: IPTV Potential Customer Segments Demographic profiles of Korean market customer segments Korea: IPTV Potential Customer Segments by Age Korea: IPTV Potential Customer Segments by Gender Korea: IPTV Potential Customer Segments by Marital Status Korea: IPTV Potential Customer Segments by Education Korea: IPTV Potential Customer Segments by Adults in HH Korea: IPTV Potential Customer Segments by Children in HH Korea: IPTV Potential Customer Segments by Type of Residence Korea: IPTV Potential Customer Segments by Home Ownership Positioning the Services: Taiwan Consumers Taiwan: IPTV Potential Customer Segments Demographic profiles of Taiwanese market customer segments Taiwan: IPTV Potential Customer Segments by Age Taiwan: IPTV Potential Customer Segments by Gender Taiwan: IPTV Potential Customer Segments by Marital Status Taiwan: IPTV Potential Customer Segments by Education Taiwan: IPTV Potential Customer Segments by Adults in HH Taiwan: IPTV Potential Customer Segments by Children in HH Taiwan: IPTV Potential Customer Segments by Type of Residence Taiwan: IPTV Potential Customer Segments by Home Ownership Positioning of Services: French Consumers France: IPTV Potential Customer Segments Demographic profiles of French market customer segments France: IPTV Potential Customer Segments by Age France: IPTV Potential Customer Segments by Gender France: IPTV Potential Customer Segments by Marital Status France: IPTV Potential Customer Segments by Education France: IPTV Potential Customer Segments by Adults in HH France: IPTV Potential Customer Segments by Children in HH France: IPTV Potential Customer Segments by Type of Residence France: IPTV Potential Customer Segments by Home Ownership Positioning of Services: German consumers Germany: IPTV Potential Customer Segments Demographic profiles of German market customer segments Germany: IPTV Potential Customer Segments by Age Germany: IPTV Potential Customer Segments by Gender Germany: IPTV Potential Customer Segments by Marital Status Germany: IPTV Potential Customer Segments by Education Germany: IPTV Potential Customer Segments by Adults in HH Germany: IPTV Potential Customer Segments by Children in HH Germany: IPTV Potential Customer Segments by Type of Residence Germany: IPTV Potential Customer Segments by Home Ownership Positioning the Services: Italian Consumers Italy: IPTV Potential Customer Segments Demographic profiles of Italian market customer segments Italy: IPTV Potential Customer Segments by Age Italy: IPTV Potential Customer Segments by Gender Italy: IPTV Potential Customer Segments by Marital Status Italy: IPTV Potential Customer Segments by Education Italy: IPTV Potential Customer Segments by Adults in HH Italy: IPTV Potential Customer Segments by Children in HH Italy: IPTV Potential Customer Segments by Type of Residence Italy: IPTV Potential Customer Segments by Home Ownership Positioning the Services: Spanish Consumers Spain: IPTV Potential Customer Segments Demographic profiles of Spanish market customer segments Spain: IPTV Potential Customer Segments by Age Spain: IPTV Potential Customer Segments by Gender Spain: IPTV Potential Customer Segments by Marital Status Spain: IPTV Potential Customer Segments by Education Spain: IPTV Potential Customer Segments by Adults in HH Spain: IPTV Potential Customer Segments by Children in HH Spain: IPTV Potential Customer Segments by Home Ownership Spain: IPTV Potential Customer Segments by Type of Residence Positioning the Services: U.K. Consumers U.K. IPTV Potential Customer Segments Demographic profiles of U.K. market customer segments U.K. IPTV Potential Customer Segments by Age U.K. IPTV Potential Customer Segments by Gender U.K. IPTV Potential Customer Segments by Marital Status U.K. IPTV Potential Customer Segments by Education U.K. IPTV Potential Customer Segments by Adults in HH U.K. IPTV Potential Customer Segments by Children in HH U.K. IPTV Potential Customer Segments by Type of Residence U.K. IPTV Potential Customer Segments by Home Ownership Percentage of Consumers with Current Bundled Options Percentage of Consumers Interested in a Bundled Package Current Bundle Users’ Preference Customers’ Preferences for a Bundled Service Provider Percentage of customers likely to choose a fixed-line telephone company Percentage of customers likely to choose a cable service provider Percentage of customers likely to choose a DSL provider Percentage of customers unsure whom to choose Global IPTV Subscribers: A Preliminary Forecast IPTV Set-top shipments worldwide IPTV Value Chain BellSouth Financial Overview Qwest Financial Overview SBC Financial Overview SureWest’s Financial Overview Verizon Communication, Inc. Financial Overview CinemaNow Service Overview ITVN’s Product Overview Movielink Service Overview STARZ! Ticket Service Overview Microsoft’s Product Offering Product Overview: Tandberg Television BitBand Technologies’ Product Overview Concurrent’s Product Overview nCube’s Product Overview Entone’s Products Overview Kasenna’s Product Offering SeaChange’s Products Packet Vision’s Product Overview Irdeto’s Product Offerings Latens’ Product Offering NagraVision’s Product Overview NDS Product Overview Widevine’s Product Overview Verimatrix’s Product Overview Alcatel’s Products Overview Orca Interactive Financial Overview ORCA’s Product Overview Critical Telecom’s Product Overview Minerva’s Products Overview Myrio’s Products Offering Lucent’s Product Offering Motorola Financial Overview Motorola’s Products Overview Scientific-Atlanta Financial Overview Scientific-Atlanta Product Overview 2Wire’s Products Overview Amino’s Products Overview ANT’s Product Overview Pace Micro Technology Americas Financial Overview Pace Micro’s Product Overview Thomson: Financial Overview Thomson’s Products Overview
ATTRIBUTES
Authored by: Deepa Iyer Executive Editor: Kurt Scherf Published by Parks Associates © August 2005 Parks Associates Dallas, Texas 75230 All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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