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DRM-related technologies have been a controversial issue. How will
technology developers balance the interests between consumers and copyrights
owners? This report analyzes each stakeholder’s interest in designing or
promoting DRM-related technologies for consumers' multimedia needs at home,
and how DRM can be integrated into business strategy to generate new revenue
opportunities. It offers fresh perspectives on DRM standards and
interoperability, profiles key players, and predicts the trend in DRM
adoption.
“Consumers traditionally tend to think of DRM as usage restrictions, not
rights, and therefore shun products or services with DRM,” said
Harry Wang, a
research analyst at Parks Associates. “But that may change, as DRM
developers strive to provide experience-transparent solutions to consumers
and effectively protect rights owners’ interest at the same time. The
long-term success of DRM relies on such a balance to change consumers’
consumption patterns.”
Download PDF of Table
of Contents
The Bottom Line is a concise, executive-level summary of the current
state of the market, evolutionary path, and the implications for companies
doing business in this space.
A Parks Associates’ Resource Book contains a wealth of consumer
survey data and company profiles—a must-have reference for product/market
planning. |
