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Taking pictures, editing photos, and sharing images with friends and family
have never been this easy, thanks to the permeation of digital cameras and
imaging solutions and services. This report offers a holistic picture of the
entire digital imaging value chain, focusing on the hardware, software, and
services that fulfill the imaging needs of consumers. It probes consumers’
usage patterns and purchase behaviors, segments consumers based on their
imaging needs, evaluates product and pricing strategies of current products
and services, analyzes market drivers and barriers, profiles major players,
and estimates the market potential for digital cameras, photo printing
services, and the emerging digital photo frame products and services. It is
a must-read report for camera manufacturers and retailers, imaging software
venders, and photo service providers, as well as potential entrants for this
space.
“The worldwide digital camera market is quickly maturing, and the Point &
Shoot digital camera category is feeling the most pressure from camera
phones and entry-level digital SLR cameras,” said Harry
Wang, a research analyst at Parks Associates. “While
consolidation in the consumer imaging industry is inevitable, growth
opportunities can be found along the value chain by carefully analyzing and
segmenting consumers' imaging needs.”
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of Contents
The Bottom Line is a concise, executive-level summary of the current
state of the market, evolutionary path, and the implications for companies
doing business in this space.
A Parks Associates’ Resource Book contains a wealth of consumer
survey data and company profiles—a must-have reference for product/market
planning. |
