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One of the most widely discussed (and poorly understood) strategies for
attracting and retaining broadband subscribers is offering “bundled
services.” This report leverages Parks Associates’ past consumer data with
new data collected in 2004 to provide an unparalleled analysis of the
specific service combinations and pricing strategies that will appeal to a
myriad of consumer segments.
“Cost savings are definitely a powerful lure for bundled services, but
service providers can also increase adoption by providing additional
services to the bundle,” said
Kurt Scherf,
vice president & principal analyst at Parks Associates. “For this service
model to succeed, service providers have to offer value on both fronts,
through pricing and by incorporating advanced services such as online
entertainment options.”
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A Primary Perspective is a compilation of primary consumer
data derived from a variety of primary research studies. Through Primary Perspectives, we
pull data from several primary consumer studies in order to
examine specific topics relevant to your business. |
