Publish Date: Dec 04
Purchase Report Online

This report incorporates both historical and 2004 consumer data concerning the growing market for bundled services. Parks Associates provides insight into which service combinations currently work for consumers and focuses on future consumer demand for new products and services.

“Cost savings are definitely a powerful lure for bundled services, but service providers can also increase adoption by providing additional services to the bundle,” said William Cheek, an analyst for Parks Associates. “For this service model to succeed, service providers have to offer value on both fronts, through pricing and by incorporating advanced services such as online entertainment options.”

Download PDF of Table of Contents

The Bottom Line is a concise, executive-level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space.

A Parks Associates’ Resource Book contains a wealth of consumer survey data and company profiles—a must-have reference for product/market planning.

The Bottom Line

1.0 Notes on Methodology
   1.1 Consumer Data
   1.2 Definitions

2.0 Overview of the Market for Bundled Services
   2.1 Overview
   2.2 Bundled Service Market Adoption

3.0 Bundled Service Providers
   3.1 Overview
   3.2 Cable MSOs
   3.3 Telecommunication Service Providers

4.0 Forecast
   4.1 Internet Households
   4.2 Bundled Services
      4.2.1 Scenario A: Conservative
      4.2.2 Scenario B: Aggressive
      4.2.3 The Impact of Cost on Subscriber Uptake

5.0 Implications

Resource Book

Section I: Profile of Bundled Service Subscribers

Section II: Bundled Service Subscribers: Technology Adoption

Section III: Bundled Service High Intenders

Section IV: Video Provider Profiles
   Charter
   Comcast
   Cox Communications, Inc.
   DirecTV
   EchoStar
   Time Warner Cable

Section V: Telecommunication Provider Profiles
   BellSouth
   CenturyTel
   EarthLink
   Qwest
   SBC
   Sprint
   SureWest
   Verizon

The Bottom Line

Bundled Service Adoption Among All U.S. Internet Households
Cable/DSL Broadband Households Subscribing to a Bundled Service
Cable Broadband Households Subscribing to a Bundled Service
DSL Broadband Households Subscribing to a Bundled Service
Bundled Service High Intenders: Percentage of All Internet Households
Appeal and Likelihood of Switching Providers: Which Segments Show Interest in the Bundle?
Percentage of Households Likely to Switch Service Providers and Save $20 per Month: 2002 vs. 2004
Percentage of Bundled Service Subscribers: Cable Broadband vs. DSL Broadband
Reactions to the FCC Ruling
Telco Fiber vs. Satellite TV Plans
Service Providers and Content Offerings-Current
Service Providers and Content Offerings-Future
U.S. Internet Households: 2004-2008
U.S. Narrowband Households: 2004-2008
U.S. Broadband Households: 2004-2008
Bundled Service Subscribers Scenario A: Conservative Forecast
Bundled Service Subscribers Scenario B: Aggressive Forecast
Bundled Service Subscriber Forecast: All Internet Households Saving $20
Bundled Service Subscriber Forecast: Narrowband Households Saving $20
Bundled Service Subscriber Forecast: Broadband Households Saving $20

Resource Book

Bundled Service Subscribers Compared to All U.S. Internet Households
Cable/DSL Broadband Households Subscribing to a Bundled Service
Bundled Service Subscribers: Cable Broadband vs. DSL Broadband
Cable Broadband Households Subscribing to a Bundled Service
DSL Broadband Households Subscribing to a Bundled Service
Ages for Bundled Service Subscribers
Range of Income for Bundled Service Subscribers
Household Adults per Bundled Service Subscribers
Percentage of Bundled Service Subscribers Owning a Home
Bundled Service Adoption by Region
Bundled Service Households with at Least One Child at Home
Number of PCs in the Home among Bundled Service Subscribers
Home Networking among Bundled Service Subscribers
Online Entertainment Service Usage by Bundled Service Subscribers
Online Music Preferences of Bundled Service Subscribers
Bundled Service Subscribers Using Pay-Per-View/Video-On-Demand and Receiving a DVR from a Service Provider
Technology Ownership among Bundled Service Subscribers
Bundled Service Subscriber Likelihood of Purchasing Product in the Next 12 Months
Bundled Service High Intenders: Percentage of All Internet Households
Bundled Service High Intenders by Age
Bundled Service High Intenders by Gender
Bundled Service High Intenders by Ethnicity
Bundled Service High Intenders by Education
Bundled Service High Intenders by Income
Percentage of Bundled Service High Intenders: Homeowners and Home Values
Percentage of Bundled Service High Intenders by Marital Status
Percentage of Bundled Service High Intenders: Adults per Household
Households with Individuals under 18 Years of Age
Percentage of Bundled Service High Intenders with Broadband and Narrowband Internet Access
PC Ownership Among Bundled Service High Intenders
Percentage of Bundled Service High Intenders: Analog Cable, Digital Cable, Satellite TV
Bundled Service High Intenders: Percentage of Cable/DSL Households
Bundled Service High Intenders: Percentage of PPV/VOD Households
Percentage of Bundled Service High Intenders: Online and Video Services
Charter Communications Subscribers
Comcast Cable Revenue
Comcast Phone Subscribers
Comcast Video Subscribers
Comcast Digital Cable Subscribers
Comcast High-Speed Internet Subscribers
Cox Subscribers
Cox Penetration Rates
DirecTV Subscriber Growth
DirecTV ARPU
DirecTV Customer Churn
EchoStar Subscriber Growth
Time Warner Basic and Digital Cable Subscriber Growth
Time Warner DVR Subscribers
Time Warner HDTV Subscriber Growth
Time Warner Subscription ARPU
BellSouth Broadband Subscriber Growth
CenturyTel DSL Subscriber Growth
EarthLink Narrowband and Broadband Subscribers
SBC Network Access Lines
SBC Long-Distance Lines
SBC DSL Lines
SureWest Subscriber Growth
SureWest Broadband Subscribers
Verizon DSL Line Growth

© December 2004 Parks Associates
Dallas, Texas 75230

All rights reserved. No part of this book may be reproduced, 
in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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