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OUR INDUSTRY RESEARCH

2005 REPORTS

Storage and Management for the Connected Home (1Q)
As more consumers use online content services, the need for robust storage and backup options will increase significantly. Furthermore, as home networks penetrate markets beyond early adopters, consumers may require additional support, maintenance, and value-added services. This report examines the solutions for storage and network monitoring/maintenance. It will also size the market via industry forecasts and provide direct consumer feedback on storage and monitoring/ maintenance solutions.

The Changing Face of Advertising in the Digital Age (1Q)
The adoption of new services for the digital home and mobile environments will shift consumer consumption of entertainment to a more on-demand model. Time-shifting capabilities – revolutionized by the personal video recorder (PVR) – are putting consumers in charge of their entertainment and shifting the balance of power away from traditional broadcast television schedules. Using primary consumer data, this report examines the impact of these technologies on advertising models and looks for new avenues for marketing to reach an ever-elusive audience.

Portable Multimedia Players: Analysis and Forecasts (2Q)
A new category of handheld devices is emerging that expands the content “on-the-go” paradigm. This report provides the market potential for dedicated portable multimedia players by analyzing primary consumer feedback, profiling leading vendors, and analyzing the “content-on-the-go” applications (recorded television, photos, music, games, and movies) that are most likely to create growth in the next few years.

Broadband Market Updates (2Q)
This annual update analyzes trends in the residential broadband market, including competition between and among the various service providers in this domain. It provides primary consumer perspectives on broadband services and service provider strategies on home networking. It also examines the emerging trends of tiered services, bundled services, and value-added services and provides updated market forecasts.

IP Video Services: Analysis and Forecasts (2Q)
From on-demand content to multichannel offerings, consumers are about to have a great deal more choice in video programming. This report examines the market from the perspective of operators and other video providers. It examines the changing face of customer premise equipment (CPE) as it relates to IP video services and provides growth projections through industry forecasts.

 

2004 REPORTS

Multimedia Networks in the Home: Analysis and Forecasts (Fourth Edition) (1Q)
Connectivity solutions for multimedia applications are the next stage in home networking. This topical industry report provides analysis and context of the supply- and demand-side drivers for multimedia connectivity, including the latest primary consumer research; an examination at the PC industry and consumer electronics industries; definitions and classifications for various multimedia networking solutions; and forecasts (digital media adapters and network-capable CE platforms).
View Table of Contents   |   Purchase Report Online

Trends in U.S. Broadband Adoption (1Q)
Trends in U.S. Broadband Adoption reviews the major events impacting residential broadband service, profiles trends in subscriber additions (and churn), outlines and analyzes the various broadband provider strategies, and discusses what 2005 will hold for this exciting arena.
   View Table of Contents   |   Purchase Report Online

The PC as a Multimedia Platform (2Q)
This report examines the home computer’s transition to a multimedia platform from both industry and consumer perspectives. With primary consumer research and forecasts of multimedia PC solutions, this report pinpoints the mass-market opportunities for entertainment-centric home computing platforms.
   Author: Kurt Scherf, Vice President, Principal Analyst
   View Table of Contents   |   Purchase Report Online

Home Security Update (3Q)
This report will analyze the market for home security products and services, particularly focusing on their integration with Internet-enabling technologies. It will provide the results of Parks Associates’ recent consumer surveys on home security systems and profile the competitive landscape.
   Author: Tricia Parks, President, and Terry Mikelk, Associate, Computer Modeling
   View Table of Contents   |  
Purchase Report Online

Untethering Broadband: WiMAX, 802.20, and Others (3Q)
This report will examine the next-generation broadband wireless standards such as WiMAX and 802.20. It profiles the major prototype technologies and solution providers, provides consumer perspectives on mobile broadband wireless solutions, and forecasts industry growth for WiMAX and 802.20 products.
   Author: Yuanzhe (Michael) Cai, Senior Analyst
   View Table of Contents   |   Purchase Report Online

Video-on-Demand and PVR: Analysis & Forecasts (3Q)
Video-on-demand (VOD) and personal video recorders (PVRs) are changing the way consumers watch TV. This report will analyze the competitive landscape, hardware solutions, and consumer demand for VOD and PVRs, as well as the wider implications and impact of VOD/PVR adoption.
   Authors: John Barrett, Director of Research
   View Table of Contents   |   Purchase Report Online

Digital Media Adapters and Receivers: Analysis and Forecasts (4Q)
Digital media exists within an electronic “ecosystem” that is comprised of computers, home networks, TVs, stereos, portable players, and other hardware devices. This report details these ecosystems in terms of size, number, growth, and usage and is a market-sizing tool, designed to provide product planners with installed base and future growth unit projections.
   Author: John Barrett, Director of Research
   View Table of Contents   |   Purchase Reports Online

Home Systems: Home Controls (Seventh Edition) (4Q)
This report examines the home controls market, including HVAC systems, lighting systems entertainment/communication controllers, central home controllers, and home security systems. It also will analyze industry trends and provides analysis and forecasts for U.S. housing growth, as well as a variety of home control solutions, from 2002 to 2006.
   Authors: Tricia Parks, President, Parks Associates, & Wayne Caswell, Principal & Chief Visionary, CAZITech Consulting
   View Table of Contents   |   Purchase Report Online

Bundled Services: Analysis and Forecasts (4Q)
This report incorporates both historical and 2004 consumer data concerning the growing market for bundled services. Parks Associates provides insight into which service combinations currently work for consumers and focuses on future consumer demand for new products and services.
   Author: William Cheek, Research Analyst
   View Table of Contents   |   Purchase Report Online

Digital Music: Analysis and Forecasts (1Q 05)
Consumers continue to adopt electronic formats for music largely ignoring the raging legal debate over piracy and P2P networks. This report examines adoption trends, usage patterns, and the service providers offering electronically distributed music. It provides the latest consumer data, market analysis, player profiles, and revenue forecasts and is a comprehensive guide to digital music, a must-have for those impacted by this dynamic change.
   Author: John Barrett, Director of Research
   View Table of Contents   |   Purchase Report Online

Residential Voice-over-IP: Analysis & Forecasts - Second Edition (1Q 05)
VoIP services have made tremendous strides of late with cable MSOs and AT&T wholeheartedly jumping into the fray. Are consumers ready for VoIP? This report will analyze the opportunities and obstacles to VoIP adoption and how VoIP is being used to complement television and Internet services. It profiles VoIP service providers and consumers using VoIP services and forecasts VoIP adoption over the next five years.
   Author: William Cheek, Research Analyst
   View Table of Contents   |   Purchase Report Online

Unifying Home Media Platforms & Content (4Q)
This report will identify the essential product categories, important functionalities, applicable platforms, and key players for consumer-oriented media middleware/software solutions. It will also provide consumer perspectives regarding media content storage, control, and management.
   Author: Yuanzhe (Michael) Cai, Senior Analyst
   View Table of Contents

Media Servers: Analysis & Forecasts (4Q)
This report will identify different media server platforms and profile the most representative/competitive solution providers. With the latest consumer data on intenders and non-intenders, a comprehensive industry analysis, and industry forecasts, this report will take the first look at an emerging but promising industry.
   Author: Eric Buffkin, Contributing Analyst, Parks Associates; Founder, Pelagic Group
   View Table of Contents

Home Networks and Residential Gateways: Analysis & Forecasts (4Q)
This report will analyze the competitive players, their products, consumer demand, and market trends for the data networking and residential gateway domains. The report will also paint a detailed picture of household adoption patterns based on Parks Associates’ database of consumer survey data and forecast demand over the next five years.
   Author: Kurt Scherf, Vice President, Principal Analyst

Digital Rights: Content Ownership & Distribution (4Q)
This report will examine the critical components of digital rights management in the networked home, seeking to classify and clarify the solutions likely to be adopted by the industry.
   Author: Kurt Scherf, Vice President, Principal Analyst

U.S. Mobile Phone Market Intelligence (2nd Edition) (4Q)
This report will analyze cellular service providers, handset vendors, and mobile phone subscribers. It will present extensive consumer survey data on mobile phone usage, adoption trends, and demand for next-generation services. Furthermore, it analyzes the latest financial and market results and forecasts subscriber and revenue growth over the next five years.
   Author: John Barrett, Director of Research

Networked Gaming (4Q)
This report will focus on multiplayer gaming services over consoles, PCs, and mobile platforms. Complete with consumer profiles and analysis, it will identify the key players; analyze the potential impact on broadband services, home networks, and gaming platforms; and forecast future trends.
   Author: Yuanzhe (Michael) Cai, Senior Analyst

Primary Perspectives: Complexity & Customer Satisfaction in the Networked Home
This project features primary research findings from surveys conducted over the past 12 months among broadband households with a data network. It provides perspective and analysis on customer service issues related to the deployment of home networks by identifying “needy” consumers, examining the relationship between complexity and customer satisfaction, and quantifying the impact of satisfaction on brand loyalty.
   More Information on Primary Perspectives

Primary Perspectives: Migration of Narrowband Subscribers to Broadband
Using primary consumer data from our early 2004 surveys, this project will assess the “hot buttons” that drive consumers to upgrade from narrowband to broadband Internet service. It will gauge the importance of factors such as price, professional installation, and the cost of equipment in this decision and evaluate the impact of new “middle-of-the-road” service offerings on narrowband households likely to upgrade.
   More Information on Primary Perspectives

Primary Perspectives: Matching Service Combinations to Consumer Segments
One of the most widely discussed (and poorly understood) strategies for attracting and retaining broadband subscribers is offering “bundled services.” This presentation leverages Parks Associates’ past consumer data with new data collected in early 2004 to provide an unparalleled analysis of the specific service combinations and pricing strategies that will appeal to a myriad of consumer segments.
   More Information on Primary Perspectives

Primary Perspectives: High-End Entertainment Households
This project will use both our historical information and new data culled from mid-2004 surveys to profile the affluent, high-end entertainment consumer segment. Findings will include device ownership; system configuration and device placement; use of advanced controllers and interfaces; source of equipment and professional installation; proclivity to adopt new solutions and services; and interest in extended connectivity such as automobile telematics.
   More Information on Primary Perspectives

 

PAST REPORTS

2003 Industry Reports  |  2002 Industry Reports  |  Pre-2002 Reports

 

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